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Publicis Groupe

Runs advertising and digital transformation services

Media (Programmatic) Supervisor

Performance & Paid MarketingUpdated on Nov 14
Full-time$75k - $120.2k /yr

About the Job

Requirements

  • A bachelor's degree or higher is preferred in marketing, advertising, business, engineering, statistics, economics, sociology, or an equivalent field.
  • At least 5 years of directly related experience in programmatic media is required.
  • At least 2 years of experience managing a team is required.
  • Working knowledge of The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP, and Facebook and Twitter APIs is required.
  • Strong leadership skills and professionalism, including comfort presenting ideas to senior client management, are required.
  • Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations are required.
  • Understanding of traditional and interactive media planning elements is required.
  • The candidate must be able to work independently as well as in a team setting.
  • Strong analytics, organizational, and communication skills are required.
  • Strong client-facing experience, including the ability to identify risks and manage issues effectively, is required.
  • Strong project management skills are required.
  • Proficiency in Microsoft Office Suite, with intermediate to advanced understanding of Excel, is required.

Responsibilities

  • Manage junior team members responsible for the client's media buys in DSPs.
  • Direct the execution of programmatic deliverables to meet or exceed expectations.
  • Maintain solid knowledge of the programmatic landscape, including system setups across DSPs, SSPs, publishers, and related platforms.
  • Develop, grow, and maintain relationships through client service.
  • Contribute to action plans for achieving and measuring digital media success, including optimization strategies to achieve key performance indicators.
  • Educate clients, partners, and internal teams about the value of programmatic and the latest technology and data advancements and capabilities.
  • Provide direction to improve campaign performance through optimization or implementation of new features and strategies.
  • Create and deliver presentations to clients and internal teams showcasing campaign strategy and performance results.
  • Develop points of view on new technologies, trends, and opportunities in the automated digital media landscape.
  • Apply deep technical understanding and resolve issues through problem-solving and intervention when necessary.
  • Partner with the analytics team on campaign measurement, reporting, and insight generation.
  • Lead regular client insight meetings on performance, campaign optimizations, and new opportunities.
  • Work with media partners to ensure accurate platform implementation.
  • Lead, coach, manage, and educate a team of coordinators and planners.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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