Measurement Partner
TikTok
Measurement Partner
TikTok
Short-form video platform with ads
The Ads Measurement, Signals, and Privacy (MSP) team builds the end-to-end security and governance infrastructure and processes behind TikTok's advertising systems, keeping a high volume of diverse signals and data compliant with regional regulations worldwide. We explore and implement privacy-enhancing technologies that protect users while keeping TikTok an open and creative community. You will advance data privacy, protection, and security, leading cross-functional programs that improve our systems and processes, and shaping privacy innovation at global scale. The Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimise their activity on the platform and build meaningful connections that help drive behaviour change. About the Role This Measurement Partner role partners with leading clients in the designated region, supporting a mix of branding-focused as well as app and web performance-driven advertisers, to help measure the effectiveness of their investment in our platform with performance-focussed advertisers. In addition, the Measurement Partner partners with key cross-functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and agencies have best-in-class support. Highly-driven and empathetic, the Measurement Partner will build on our Measurement discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better is critical for success. Responsibilities: - Partner primarily with clients and agencies to provide good measurement that can lead to better understanding of their performance on the platform - Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for clients across branding, app and web performance use cases - Analyse data to develop advanced analytics projects tailor made for clients to prove that TikTok works - Manage client and agency feedback to ensure their voice is reflected with our product and partnerships teams
Minimum qualifications: - 5+ years of experience with digital advertising, large marketing-related organizations, or measurement suppliers - Relevant bachelor's degree; or equivalent in a quantitative field; graduate degree within a science, mathematics, operations, business, digital marketing, or research field preferred - A track record of inferential problem solving through experimental design and analytical methods - Exceptional time-management and goal-oriented task management skills are required - Familiarity with experimentation, incrementality testing as well as attribution and Media Mix Modelling, including triangulation across these methodologies - Familiarity with digital analytics tools such as Google Analytics, Adobe Analytics - Exposure to e-commerce-heavy advertisers that are heavily engaging in app and/or web performance measurement is essential Preferred qualifications: - Experience with advertising agencies or complex marketing data-driven organizations - Familiarity with privacy-first innovation for measurement systems - Experience with executing custom analytical work
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
Explore more opportunities at TikTok