M

Mend.io

AI-native AppSec platform with automated remediation

Head of Product Marketing

Full-TimeUpdated on 10/21/2026
No salary listed
Expert
Remote in USA+1 moreMore locations: Dallas, TX, USA
Remote
Growth & MarketingProduct Marketing

About the job

Requirements
  • 10–15+ years of B2B SaaS marketing experience, including 5+ years in senior product marketing leadership.
  • A strong background in cybersecurity, application security, AI Security, DevSecOps, or developer-focused SaaS.
  • Experience marketing to enterprise buyers, CISOs, security leaders, and platform engineering leaders.
  • Demonstrated success scaling product marketing at a growth-stage company.
  • Experience supporting complex, multi-stakeholder enterprise sales cycles.
  • Experience developing and executing partner marketing programs across direct, channel, and technology alliance partnerships.
  • Understanding of AI/ML security concepts and risks associated with AI-generated code, or the ability to quickly build fluency in this area.
  • Experience leveraging market and performance data to drive strategy, including operational systems such as SFDC and Jira.
  • Experience working with industry analysts and influencing market perception.
  • Experience leveraging AI-enabled tools, including large language models, to drive efficiency and results.
Responsibilities
  • Define and evolve Mend.io's category narrative, positioning, and differentiated value proposition, with AI Security as a core pillar of the company's strategy.
  • Shape and refine ideal customer profile segmentation and buyer personas across enterprise security, AI Security, application security, DevSecOps, and engineering leadership.
  • Drive go-to-market strategy for new product launches and major releases, including AI Security capabilities and partner-delivered solutions.
  • Translate product capabilities into business value for CISOs and security decision-makers.
  • Develop messaging frameworks aligned with key verticals and use cases, including securing AI-generated code, AI productivity agents, and AI/ML application risk.
  • Own core messaging across the website, sales materials, field enablement, and campaigns.
  • Elevate Mend's thought leadership in AI Security, open source security, AST, and software supply chain security.
  • Build scalable sales enablement programs, including playbooks, pitch decks, battlecards, ROI tools, and objection-handling frameworks.
  • Partner with Sales Leadership to evaluate win rates and shorten sales cycles.
  • Support enterprise deals with strategic messaging and competitive insights.
  • Lead cross-functional product launch processes.
  • Ensure cohesive positioning across Mend.io's platform and modules, including AI Security offerings.
  • Influence roadmap prioritization through market and competitive insights.
  • Establish a structured competitive intelligence function, including tracking the emerging AI Security vendor landscape.
  • Analyze market trends, industry shifts, and emerging threats impacting AppSec and AI Security.
  • Equip sales teams with actionable competitive differentiation.
  • Develop and execute partner marketing deliverables across direct, channel, and technology alliance partnerships to expand Mend.io's reach and influence.
  • Build joint value propositions, co-marketing campaigns, and enablement content with strategic technology alliance partners, such as cloud, CI/CD, SIEM/SOAR, and AI development platform providers.
  • Partner with Business Development/Alliances to create channel partner enablement, including partner playbooks, training, and co-selling materials for resellers, MSSPs, and GSIs.
  • Support joint go-to-market motions with technology alliances, such as marketplace listings, integrations, and co-branded campaigns.
  • Represent Mend.io at partner-facing events, joint webinars, and alliance business reviews.
  • Lead analyst relations to strengthen positioning in industry reports from Gartner, Forrester, IDC, and others, including emerging AI Security categories.
  • Represent Mend.io at key industry events, conferences, and executive briefings.
  • Participate in and influence the content delivery arc for the product roadmap.
  • Build, mentor, and scale a high-performing product marketing team.
  • Establish measurable goals tied to pipeline contribution, win rates, and product adoption.
Desired Qualifications
  • Familiarity with partner ecosystems, including marketplaces, ISVs, MSSPs/resellers, and GSIs, is a plus.

About the company

M

Mend.io

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Website

Mend.io provides an AI-native Application Security Platform (SaaS) that unifies SCA, SAST, and dependency management for developers and security teams across open-source, custom code, and AI components. It detects vulnerabilities and license issues and offers automated remediation with exact code fixes and prioritized alerts, helping teams fix critical issues quickly. Pricing is based on the number of contributing developers rather than per tool, encouraging organization-wide adoption and reducing tool complexity. The goal is to reduce security debt across the software development lifecycle by securing open-source, custom code, containers, and AI-generated code and models as part of DevSecOps.

Company Size

201-500

Company Stage

Series D

Total Funding

$121.2M

Headquarters

Bnei Brak, Israel

Founded

2011

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Simplify's Take

What believers are saying

  • Revenue rose 20% year over year by February 24, 2026, with 25% more logos.
  • Mend.io launched system prompt hardening on March 13, 2026, expanding AI defenses.
  • July 28, 2026 runtime protection and zero-day triage deepen attach rates across installed customers.

What critics are saying

  • Palo Alto and Snyk intensify platform competition, pressuring Mend.io's enterprise differentiation.
  • Mend AI Premium gates critical features, slowing adoption outside larger security budgets.
  • AI security spending can stall quickly if customers prefer bundled platform deals from incumbents.

What makes Mend.io unique

  • Mend.io unified AppSec and AI security after its February 24, 2026 leadership reset.
  • Its Mend AI platform covers discovery, red teaming, runtime protection, and AI-BOMs.
  • Invicti partnership on February 5, 2024 extends full-spectrum coverage across DAST, SAST, and SCA.

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Benefits

  • Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Associated Press
Jul 14th, 2026
Mend.io appoints three executives to scale AI security platform across development lifecycle

Mend.io, an AI application security company, has appointed three senior executives to drive its next growth phase. Asaf Saar joins as executive vice president and chief product officer, where he will lead product strategy for securing traditional software and AI-generated systems. Gil Regev becomes executive vice president and general manager of AI, focusing on advancing Mend AI's capabilities across the software development lifecycle. David Earhart takes the role of chief revenue officer, leading global go-to-market strategy. The appointments follow Mend.io's recognition as "AI Software Development Solution of the Year" in the 2026 AI Breakthrough Awards. The company focuses on securing both the code layer and AI layer in modern applications, offering services including AI component discovery, behavioural testing and AI Security Posture Management.

Associated Press
Mar 10th, 2026
Mend.io launches industry's first AI system prompt security solution with automated threat detection

Mend.io has launched System Prompt Hardening, the first dedicated solution for securing AI system prompts, the hidden instructions that control AI application behaviour. The tool detects, scores and automatically refines weaknesses in these prompts before applications reach production. The solution uses Mend.io's proprietary AI Weakness Enumeration framework, which assigns a severity score from one to 100 to vulnerabilities that could expose applications to prompt injection or data leakage. According to Gartner, 32% of organisations experienced attacks on AI applications targeting prompts in the past year. System Prompt Hardening offers automated detection, formal severity scoring and proactive remediation suggestions. It is available in Mend AI Core and Premium tiers, extending the platform's capability to secure AI-generated code and embedded AI components throughout the development lifecycle.

PR Newswire
Mar 6th, 2025
Mend.Io Expands Ai Security With Mend Ai Premium Offering

Mend.io launches Mend AI to enhance AI security coverage and provide organizations with deep insights into their AI component risks.TEL AVIV, Israel and BOSTON, March 6, 2025 /PRNewswire-PRWeb/ -- As AI development continues to expand, organizations face an increasingly complex and non-uniform security landscape. While traditional application security solutions focus primarily on vulnerabilities in AI-generated code, securing AI components themselves remains a critical challenge.Mend.io, a leader in enterprise application security, is continuing its innovation tradition by being the first to address this challenge head-on with the launch of Mend AI, designed to enhance AI security coverage and provide organizations with deep insights into their AI component risks.Unlike isolated point solutions, Mend.io provides a comprehensive platform that secures an organization's entire codebase, including AI components. By integrating AI security seamlessly into existing workflows, Mend.io ensures maximum efficiency and minimal disruption for enterprise development teams.Strengthening AI Security with Mend AIMend.io customers already benefit from Mend AI, an AI component inventory management solution that detects frameworks and models used in applications, providing full visibility into AI components across the codebase. With the introduction of Mend AI, organizations now gain deeper security insights and governance capabilities for AI components.Mend AI Premium offers the following key benefits:AI Component Risk Insights: Actionable intelligence on known risks associated with AI models, including licensing issues, public security vulnerabilities, and potential threats from malicious packages.Proactive Policies and Governance: Seamless governance of AI components throughout the software development lifecycle, leveraging Mend.io's robust policy engine and automation workflows.AI Behavioral Risks (Red teaming): Identification of unique AI security risks through prebuilt, customizable tests that assess vulnerabilities such as prompt injection, context leakage, and data exfiltration.Helping Enterprises Build a Mature AI Security ProgramUnderstanding which AI models and frameworks exist within a codebase is a foundational step toward securing AI applications—yet many teams have yet to achieve this visibility. With Mend AI, AppSec teams can go beyond inventory management to apply governance, testing, and risk assessment strategies that align with established security best practices."The rapid adoption of AI-powered applications by companies has created new security and safety challenges," said Rami Sass, Founder and CEO at Mend.io. "Mend AI empowers organizations to manage and mitigate AI-specific risks using proven security methodologies, without having to reinvent the wheel."With the launch of Mend AI, Mend.io continues its mission to provide a unified, enterprise-level approach to application security—helping organizations innovate with AI while maintaining a strong security posture.For more information about Mend AI, visit Mend.io.Mend.io is a leading provider of enterprise application security solutions, offering comprehensive tools to secure modern software development

PR Newswire
Nov 19th, 2024
Owasp Reveals Updated 2025 Top 10 Risks For Llms, Announces New Llm Project Sponsorship Program And Inaugural Sponsors

List for 2025 expands on evolving challenges as new sponsorship program enables OWASP Top 10 for LLMs and Generative AI Project to continue its vital work. WILMINGTON, Del., Nov. 19, 2024 /PRNewswire/ -- The OWASP Foundation today announced an update to the OWASP Top 10 for LLM Applications and Generative AI Project. Additionally, the OWASP Top 10 for LLM Apps and GenAI Project announced its sponsorship program that will allow organizations to support the project directly, enabling access to additional funding and resources so the organization can continue to invest in research, guidance and education, thus helping keep the industry adopt AI and generative AI applications more securely. The updated Top 10 List for LLMs provides a refreshed resource addressing the top 10 risks, vulnerabilities and mitigations for developing and securing generative AI and large language model (LLM) applications across the development, deployment, and management lifecycle. These applications can include static prompt augmented applications, agentic applications, LLM extensions, and complex applications

Business Wire
May 2nd, 2024
Sysdig Launches Runtime Insights Partner Ecosystem To Combat Active Cloud Risk And Stop Attacks

SAN FRANCISCO--(BUSINESS WIRE)--Sysdig, the leader in cloud security powered by runtime insights, today announced the launch of the company’s Runtime Insights Partner Ecosystem, recognizing the leading security solutions that combine with Sysdig to help customers prioritize and respond to critical security risks. With Sysdig, ecosystem partners leverage Sysdig’s runtime insights to help organizations harden defenses, identify active cloud risks, stop attacks, and streamline cloud security from development through production. Attacks in the cloud are fast and sophisticated. In just 10 minutes, threat actors can inflict damage. To secure innovation in the cloud, organizations must be able to prioritize their most critical risks and stay ahead of evolving threats. Responding at the speed of the cloud requires real-time insights that bolster vulnerability management, posture management, entitlement management, and threat detection and response