Contract
Senior Video Producer
Liquid Death
201-500 employees
Non-alcoholic beverages in recyclable cans
Compensation Overview
$60 - $63/hr
Los Angeles, CA, USA
Remote
Remote role; occasional domestic travel up to 40%.
Bachelor's
 Creative Production |
|---|
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- Bachelor's degree in Film Production, Marketing, Communications, Advertising, Media Production, Business, or related field preferred
- 8+ years of production experience with previous work experience as a Line Producer or Production Manager experience required
- 3 years as a Producer required
- In-house production company / agency experience preferred with familiarity of best accounting practices and budget handling
- Proven ability to manage multiple projects simultaneously through the stages of pre-production to delivery
- Proven ability to operate effectively within budget constraints and established corporate processes
- Proficiency in industry standard budgeting software (i.e. Hotbudget, Showbiz, Moviemagic)
- Proficiency in Asana and working knowledge of Adobe Creative Cloud suite preferred
- Working knowledge of professional filmmaking equipment and camera systems
- Familiarity with local resources in the Los Angeles market required, familiarity with other resource options in national/ international markets preferred
- An almost annoying attention to detail
- Deep comfort with joining a high growth start up environment that requires advanced problem solving capability and willingness to work with ambiguity and adaptability to flex to continuous improvement opportunities that present
- Self-starter who can operate with real autonomy in a fast-moving, lean environment
- Proficiency with Microsoft Office Suite (Excel, Word, and PowerPoint) and Google Suite (Sheets, Docs, Slides) as well as Slack
- Willingness to travel up to 40% domestic travel required
- Translate creative concepts into executable production plans
- Build comprehensive production schedules, timelines, budgets, and resource plans
- Identify production risks early and proactively develop mitigation strategies
- Foster collaborative relationships across creative teams
- Manage production logistics including: Location scouting, Permits, Crew scheduling, Equipment rentals, Talent coordination, Travel logistics, Call sheets, Production insurance, Deliverable tracking
- Oversee post-production timelines including editing, color, audio, motion graphics, and final asset delivery
- Maintaining accounting procedures across multiple projects
- Frequent and transparent budget reporting to the Executive Producer
- Partnering with the Finance department on accounting and payment procedures
- Creating and maintaining production protocols, processes, and best practices
- Monitoring short and long-term spending goals
- Track expenditures throughout production and maintain financial accountability
- Identify cost-saving opportunities while maintaining creative quality
- Reconcile project budgets upon completion
- Staffing and supervising teams of freelancers per project as well as booking required locations and equipment
- Handling project-related logistics and bridging communication between freelancers and internal marketing team
- Juggling multiple projects simultaneously while keeping cross-functional decks and documents updated
- Develop standardized production workflows and documentation
- Maintaining long-term relationships with freelancers, vendors and suppliers for production related needs
- Managing client and external-facing relationships on brand partnership projects
- Build long-term strategic relationships with external partners
- Facilitate alignment between creative vision and production feasibility
- Lead production meetings and status updates
- Communicate project progress, risks, and key decisions to stakeholders
- Working within limited budgets and resources to come up with creative solutions alongside the internal creative team
- Collaborating with key crew members to create ways to make the undoable, doable
- Working collaboratively cross-functionally to optimize and improve on existing systems
Liquid Death sells non-alcoholic beverages—water, flavored sparkling water, and iced teas—packed in infinitely recyclable aluminum cans. It combines straightforward products with bold, counter-culture branding and a sustainability message (Death to Plastic) to appeal to younger consumers. The company distributes through direct-to-consumer, Amazon wholesale, and tens of thousands of retail locations, supported by high-profile partnerships (e.g., Live Nation) to boost visibility. Its goal is to grow into a leading canned-water and beverage brand by reaching Millennials and Gen Z with an entertaining, sustainability-focused approach while reducing plastic waste.
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$268.2M
Headquarters
Santa Monica, California
Founded
2017
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Simplify's Take
What believers are saying
- August 2026 Goodwipes and Jason Kelce campaign keeps Liquid Death culturally visible.
- April 2026 Pop-Tarts Carnage iced tea broadened Liquid Death into snack-brand licensing.
- March 2024 $67 million financing at $1.4 billion valuation funded energy drinks and new categories.
What critics are saying
- Death Wish Coffee's October 2025 lawsuit targets Liquid Death's coffee trademark expansion.
- If courts block DEATH-branded coffee, Liquid Death loses a high-margin growth vector.
- Aggressive joke-led collaborations risk fatigue and retailer backlash after repeated bathroom and urine campaigns.
What makes Liquid Death unique
- Liquid Death built an entertainment-first beverage brand with comedy as its moat.
- Mike Cessario's 2017 fake-can ad proved demand before January 2019 launch.
- Licensing and collaborations extend Skull branding beyond drinks into retail-adjacent products.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
401(k) Company Match
Wellness Program
Paid Vacation
Unlimited Paid Time Off
Pet Insurance
Travel Assistance
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 1%2 year growth
↑ 0%Liquid Death and Jason Kelce's Garage Beer mockingly call on Americans to save urine to cool AI data centers. 21 Aug 2026 91 Liquid Death and Garage Beer have launched a campaign mocking AI data centers by asking Americans to donate their urine as a water-saving fix for the resource hogs popping up around the country. Discover more Data Management Bottled Water AdWeek reports that Liquid Death and Garage Beer have teamed up on a campaign called "We Want Your Pee," which pitches human urine as an alternative to the millions of gallons of water that AI data centers typically use for cooling. The campaign launched with a "P[EE].S.A.-style" ad starring Garage Beer co-owner and former NFL player Jason Kelce. The spot opens with Kelce at his toilet, where he reveals he is collecting his urine in a bottle. "AI data centers waste millions of gallons of water," Kelce says to the camera. He then walks into a wooded meadow and begins singing, "We want your pee, please give us your pee," joined by Murder Man, Liquid Death's mascot, who is also holding a jar of urine. A crowd gathers, each person carrying a container of their own, singing, "Let's pee on computers, together, to save humanity." The group eventually arrives at a post office to mail their contributions to the nearest data center. Discover more Death & Tragedy American Football Journalism & News Industry The campaign taps into growing public unease over AI data center construction across the country. A recent Gallup poll found that seven out of 10 Americans oppose having data centers built in their communities. An increasing number of cities and counties have placed moratoriums on new data center construction. Andy Pearson, vp of creative at Liquid Death, said the two brands saw an opening to engage with what he called the "cultural zeitgeist" while playing to their shared sense of humor. "Garage Beer is a lot like us, an indie beverage brand that's trying to take on the big guys through humor," Pearson told Adweek. "Humor, at its core, is based on sharing a reality with another human being and laughing at a truth that's there. It's also one of the very few involuntary, visceral, physical reactions that you can elicit from someone. And when you can do that, you've really connected with someone deeply." Discover more Sports News Cloud Storage Andy Sauer, CEO of Garage Beer, said the campaign's humor doesn't diminish the seriousness of the underlying issue. "Water is the world's most valuable resource, and data centers are a hot topic, so we got together to have some fun, while raising a little awareness," Sauer told Adweek. Garage Beer is currently one of the fastest-growing beer brands in the United States, even as alcohol consumption among U.S. adults has fallen to a record low of 54 percent. Lucas Nolan is a reporter for Breitbart News covering issues of AI, free speech, and online censorship.
Liquid Death and Garage Beer take on AI data centers - with pee. The challenger brands known for disruptive marketing teamed up with Jason Kelce to make a peculiar ask of consumers who are united in their opposition to data center construction. Published Aug. 18, 2026 A new battlefront has opened up in the war around artificial intelligence: Where will the massive data centers be built that are needed to run AI? A new collaboration between Liquid Death and Garage Beer seeks to address the need for data centers to consume up to 5 million gallons of water a day to cool their servers - albeit with marketing that employs a crude sense of humor. AI technology has already been in the crosshairs for how it affects the spread of misinformation, alters the workforce and reshapes industries like advertising. For a majority of Americans, the question of where to build data centers is also a hot topic, and one many would answer: "Not in my backyard." More than seven in 10 people opposed constructing AI data centers in their area, with nearly half strongly opposed, according to a Gallup poll. Tapping into that opposition, Liquid Death and Garage Beer on Tuesday released a music video that opens with NFL legend and Garage Beer co-owner Jason Kelce relieving himself into a jar as he explains the AI data center cooling issue. In the 90-second clip, Kelce then walks outside and is joined by Liquid Death's Murder Man mascot and dozens of characters who carry containers of pee and sing a song with the chorus, "We want your pee, please give us your pee, let's pee on computers, together, to save humanity." The video also promotes a "Coolant Collector" product and encourages consumers to send their pee to an AI data center of their choice. It will run, with paid support, on the brand's social channels and on connected TV. The partnership began as an opportunity to co-package Liquid Death and Garage Beer in retail settings, but soon outgrew its retail ambitions. "We have a lot of affinity for what those guys are doing: they're doing comedy, and they're also an indie trying to break into the mainstream," said Andy Pearson, Liquid Death's vice president of creative. "We're positioning our energy drink as a light beer of energy - it's fewer calories, it's lighter, it's more drinkable - so that was the strategy." When developing creative, Liquid Death will convene a writer's room that includes outside comedians and writers. Comedian Sabrina Jalees came up with the original data center idea, which was later repurposed for the collaborative campaign. "When you look at the data, it is literally the one thing that unites all Americans right now, across the spectrum," Pearson said. Liquid Death previously ran a campaign that featured Kylie Kelce, a media personality and Jason's wife, and Jason has released several Christmas albums, making the gregarious podcaster and spokesperson a perfect fit for an effort the brands did not want to come off as preachy. When writing the lyrics, the team looked at times "when people felt like they could save the world with a song," like '80s benefits Live Aid or Hands Across America, Pearson said. Audio company Butter composed the music. "Garage Beer and Liquid Death share a similar sense of humor and approach to marketing," Garage Beer CEO Andy Sauer said in a statement. "The partnership felt natural from the start, and the video gave us a chance to bring both brands' personalities together in a way that was fun, unexpected and very us."
Untapping licensing opportunities for water brands. By Mark Seavy Bottled and canned water brands are finding themselves at the confluence of several trends in the health and wellness space, including a focus on better for you ingredients and a move away from microplastics. Yet the market is relatively untapped for licensing. PepsiCo's Aquafina, which launched in 1994, has found its way into licensed lip balms and cosmetics. Danone, which acquired the Evian brand as BSN Group in 1970, launched a collaboration with fashion brand Balmain that produced a co-branded glass bottle and couture gown in 2022. And Liquid Death has been focused on expanding its brand, recently taking booth space at Licensing Expo in Las Vegas and signing deals for a range of products, including cosmetic face masks with ESW Beauty. Yet outbound licensing for bottled water has to some extent been flat despite a global market that was valued at $378 billion in 2025, according to Straits Research. The Asia Pacific region accounts for 43% of sales, and the market is projected to grow to as much as $498 - $725 billion by 2034, depending on the firm making the forecast. Part of the reason for that broad forecast is the wide range of brands. Private label, for example, accounts for about 25% of bottled water sales at U.S. grocery, according to analysts. Coca-Cola Co.'s Smartwater, which it acquired in buying Energy Brands in 2007, has the top U.S. market share followed by Primo Water Corp.'s Poland Spring and Pure Life labels as well as PepsiCo's Aquafina, according to research firm Statista. Coca-Cola also launched Dasani in 1999 to rival PepsiCo's Aquafina, which has been a sponsor at many sporting events. Primo (Mountain Valley, Saratoga, Chrystal Springs) itself merged with private equity-owned BlueTriton (Poland Spring, Deer Park) in 2024. And this doesn't include dozens of other brands that have recently emerged as the water market evolved to also include "functional beverages" with electrolytes and other minerals like Unilever's Liquid I.V. (powder) and All Market Inc.'s Vita Coco (coconut water). "We compete in an attractive category and continue to benefit from strong tailwinds in health and wellness and hydration," said Eric Foss, CEO of Primo. "It's highly penetrated, frequently purchased, and among the fastest-growing categories within liquid refreshment beverages." In addition to that high penetration (per capita consumption was 47 gallons in 2024 and consumption expanded 4% between 2021 and 2022), the bottled water market has also produced a new round of luxury brands that are focused on a more niche consumer demographic. That is a category once home to Evian, Perrier, and others, but that is now being filled by the likes of Loonen, a brand that hits lifestyle marks by being bottled at a spring in Southern California with stainless steel filtration as well as boasting natural minerals like Celtic sea salt, magnesium, potassium, and calcium. Loonen is packaged in a glass carafe, which can be recycled, and its upscale design has been captured in photos posted to social media by the likes of pop star Dua Lipa and reality TV star Lisa Rinna. Similarly, The Wonderful Co.'s Fiji brand stood out due to its square container while Mountain Valley's green glass has been popular with the likes of rapper Jay-Z and actress Gweneth Paltrow. Additionally, alkaline-based water and other luxury brands like One Water Global and Litewater have recently shared space at fashion shows. "Once plain water became suspect, it became a category you could charge a premium to solve," Jenna Movsowitz, co-founder of Substack newsletter Express Checkout, told the Wall Street Journal. Yet that premium, especially for licensing, also takes some brand building. ESW, for example, signed with Liquid Death both for its widely known brand and the fact that it was water, a core ingredient in a hydration mask, said Francesca O'Donnell, Head of Sales at ESW. "It made complete sense because it already had the element we needed and a brand name that was widely recognized, which would give us more exposure," O'Donnell said. "That is really the key to expanding your brand's reach at a relatively low marketing cost."
Murder your bathroom: Liquid Death partners with Goodwipes for sCream Soda flushables. August 11, 2026 Filed under * Liquid Death collaborated with Goodwipes for a limited-edition flushable wipe inspired by the beverage company's sCream Soda flavor. * Goodwipes and Liquid Death are also giving away a "buttler" personal butt-wiping service to one lucky winner. It can be exhausting to keep up with Liquid Death's rapid-fire collaborations. Its latest partnership, however, seems like an unlikely pairing, one that follows you into a place where everyone can escape and take a brief respite from the rest of the world. The bathroom.
Murder your thirst and measure everything. Tuesday, August 11th, 2026 - 6:00 am A podcast interview with Benoit Vatere Chief Media & Digital Commerce Officer Liquid Death is all jokes and dark humor on the surface, but the canned water brand's chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. And that's because Liquid Death, like all CPG brands, is dealing with one of the gnarliest problems in marketing: proving that media actually moves product off of shelves. Although Vatere has "digital commerce" in his title, he'll be the first to admit that most CPG sales still happen at the register, not online - and it's not like you can put a pixel on a tall boy of water. For Liquid Death, measuring success means looking beyond channel-specific dashboards and trying to understand how the full media mix across formats and platforms is reflected in sales data. For example, who cares about return on ad spend if there's no causal lift in the number of cans sold? It's not that Vatere straight-up ignores ROAS, but he believes there's no point in considering it in isolation. It has to be connected to another metric in order to mean anything. "I track it attached to the new-to-brand metric," he says on this week's episode of AdExchanger Talks, "because, combined together, it's a very good proxy into incrementality... [but] if it's ROAS on its own, I don't even pay attention. I don't look at it at all." Vatere's focus on incrementality also shapes how he thinks about loyalty. In CPG, most people bounce between multiple brands without thinking too hard about it, especially for something as basic as water. People "are just not loyal" to CPG brands, Vatere says. In fact, he adds, most big soda companies generate more than 50% of their revenue from people who only buy a couple of times a year. That's why Vatere says he cares more about marketing to light and lapsed customers than to Liquid Death's smaller base of passionate existing fans. The brand love is real - Liquid Death has people willing to get its logo tattooed on their bodies, and not a lot of brands can say that - but superfans aren't what drive growth. "In order to be a billion-dollar brand," Vatere says, "you need to get the people that are not that heavy and committed." Also in this episode: the delicate dance between paid and earned when your ad creative is so fun it generates its own headlines; Liquid Death's partnership with performance marketing platform Ibotta to run always-on incrementality testing; and why agentic AI could turn grocery shopping into a three-way negotiation between people, brands and bots. Tagged in: