São Paulo, State of São Paulo, Brazil+4 moreMore locations: Curitiba, State of Paraná, Brazil | Bogotá, Bogota, Colombia | Rio de Janeiro, State of Rio de Janeiro, Brazil | Guadalajara, Jalisco, Mexico
Remote
Growth & MarketingPerformance & Paid Marketing
About the job
Requirements
The role requires 6–8+ years of hands-on paid advertising campaign management experience, ideally in international high-growth or performance agency environments.
Candidates should have a clear point of view on hooks, ad formats, and connecting attention-attracting ads with ads that convert.
Candidates should have a proven track record managing and executing paid marketing strategies that directly impact company revenue.
Candidates should have strong analytical and reporting skills to connect campaign, funnel, and business metrics and identify opportunities and root causes of underperformance.
Candidates should have experience using artificial intelligence to analyze performance trends, generate testing hypotheses, and uncover growth opportunities.
Candidates should be able to give feedback, structure priorities, and help others grow.
Candidates should be familiar with modern targeting strategies and automation in advertising platforms, as well as established ad optimization techniques.
Candidates should be strategic thinkers who enjoy hands-on execution.
Candidates should have strong project management skills and be able to work cross-functionally, manage, implement, and analyze initiatives in a fast-paced environment.
Candidates must have a strong level of business English and already have the legal right to work in their country of residence or the role location.
Responsibilities
Own and serve as the global subject matter expert for paid advertising in lead generation, especially Meta, Google, TikTok, and LinkedIn Ads.
Generate the highest possible volume of leads from paid marketing channels while maintaining lead quality and meeting budget and cost-per-acquisition goals.
Provide data-driven guidance to content and design teams on creative concepts, messaging, formats, and offers.
Set up structured creative tests and turn insights into scalable best practices.
Identify creative opportunities and build a strong pipeline of new assets across markets.
Manage and develop paid marketing specialists across markets, providing guidance, feedback, and support in their daily work.
Identify and implement artificial-intelligence-powered workflows to reduce manual, repetitive tasks and help teams operate more efficiently at scale.
Serve as a strategic advisor and mentor to direct reports and other team members on paid advertising.
Forecast, set, and monitor channel budget pacing with local marketers so stakeholders can track spending.
Develop hypotheses to improve paid advertising and work with local paid marketing specialists to implement tests.
Analyze paid campaign performance with stakeholders in marketing operations, lead generation, and marketing analytics, and recommend improvements based on the insights.
Support junior paid marketing specialists in developing their skills and knowledge while contributing to day-to-day work.
Proactively identify solutions to improve processes and workflows as budgets and the organization grow.
Desired Qualifications
A secondary language—Portuguese, Spanish, Italian, German, or Polish—is a plus.
Experience in international high-growth or performance agency environments is ideal.
Company Description
At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.
📊 Real impact – We help doctors help patients. Your work truly makes a difference.
📈 At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on.
✨ Shape the future, sustain growth – Make a difference now and build for long-term success.
Job Description
The Global Performance Marketing Manager - B2B will be responsible for paid advertising channels (Meta Ads, Google Ads, LinkedIn Ads, and other relevant upcoming channels) that drive our B2B growth in our mission to help people live longer, healthier lives. You will strengthen our paid marketing team with your deep expertise in paid ads channels and your ability to think analytically and creatively.
This is a hands-on role that combines strategic thinking with day-to-day campaign ownership. You will oversee a multi-million euro annual paid media budget across multiple markets, products and customer segments, while collaborating closely with cross-functional stakeholders. Success in this role will be driven primarily by your ability to develop strategy, work full-funnel, solve complex performance challenges, and execute at a high level.
How will you make an impact?
Be the global subject matter expert and owner for paid advertising in lead generation at Docplanner, especially in Meta, Google, TikTok and LinkedIn Ads
Make sure we are generating the highest possible volume of leads from paid marketing channels while ensuring lead quality and staying within budget and CPA goals
Provide data-driven guidance to content and design teams on creative concepts, messaging, formats, and offers
Set up structured creative tests and turn insights into scalable best practices
Proactively identify creative opportunities and drive a strong pipeline of new assets across markets
Manage and develop paid marketing specialists across different markets, providing guidance, feedback, and support in their daily work
Identify and implement AI-powered workflows to reduce manual, repetitive tasks and enable teams to operate more efficiently at scale
Serve as strategic advisor and mentor for your direct reports and other team members on matters related to paid ads
Forecast, set, and monitor pacing for the channel budgets in consultation with local marketers to ensure all stakeholders have an overview of spending
Develop new hypotheses for how to improve paid advertising approach and work with paid marketing specialists across local teams to implement tests based on them
Together with stakeholders from marketing operations, lead generation, and marketing analytics, regularly analyse performance of paid marketing campaigns and recommend improvements to campaigns based on insights generated
Support junior paid marketing specialists in their skill and knowledge development while not being afraid to “get your hands dirty” with day-to-day work
Proactively bring solutions to improve processes and workflows as budgets and the organisation grow
Qualifications
Deep paid marketing experience with 6-8+ years managing paid ads campaigns hands-on, ideally in international high-growth or performance agency environments
An opinion and point of view when it comes to topics like: hooks, ad formats, and making the connection between ads that attract attention and ads that convert
A proven track record in managing and executing paid marketing strategies that have a direct impact on company revenue
Strong analytical and reporting skills to connect campaign, funnel, and business metrics in order to identify opportunities and root causes of underperformance
Experience using AI to analyze performance trends, generate testing hypotheses, and uncover growth opportunities
Ability to give feedback, structure priorities, and help others grow
Familiarity with modern targeting strategies and automation in the ad platforms - while still using tried and true techniques for ad optimization
A strategic thinker who enjoys hands-on execution
Strong project management skills with ability to work cross functionally, manage, implement and analyse various initiatives in a fast-paced environment
Strong level of business English and secondary language amongst the following would be a plus: Portuguese, Spanish, Italian, German, Polish
What to Expect from Our Hiring Process
We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role):
1️⃣ Intro Chat – A first call with our Talent Partner,to explore mutual fit around relevant skills, value alignment, and motivation.
3️⃣Hiring Manager Interview – A deeper conversation about your background, aspirations, and experience with the hiring manager and your potential manager in this role. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too.
4️⃣Business Case – A take-home exercise incl. a few days' preparation time, designed to understand how you approach real-life problems. You’ll then walk us through your approach in a collaborative discussion with the hiring manager and the team to discuss your thoughts and findings.
5️⃣ Additional/ Final Interview (Optional) – A final conversation with another senior leader from our Global Team.
6️⃣ References & Offer!
Why You’ll Love It Here
💙 Global Benefits – No matter where you are, you’ll have access to:
Healthcare insurance – so you can focus on what matters.
Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.
📍 Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.
🚀 Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.
🌎 A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment.
⏳ Flexibility That Works for You – Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You're welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna.
Please note:At this time, we are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the location of the role.
What We Believe In
At Docplanner, our values guide everything we do:
📊 Focus on results – we're here to make an impact.
🧠 Think like an owner – take responsibility, drive outcomes.
✂️ Keep it simple, keep it lean – smart solutions over complexity.
🔊 Be respectful and radically honest – openness builds trust.
📚 Learn and be curious – growth is part of the job.
Don’t just take our word for it—check out our Glassdoor to hear what our people say!
We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.