P

Publicis Groupe

Runs advertising and digital transformation services

Associate Director - Strategy

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeDallas, TX, USA$97.4k - $133.3k /yrIn-person

About the Job

Requirements

  • A minimum of 7–8 years of experience in media planning or media strategy.
  • Strong experience with national, multi-channel media planning.
  • Familiarity with cross-channel planning tools, including Nielsen Media Impact, Commspoint, Media Radar, and Catalyst.
  • Understanding of cross-channel audience activation using various data sources.
  • Ability to synthesize various research studies and reports.
  • Ability to work independently and troubleshoot as needed.
  • Ability to work collaboratively with multidisciplinary teams.

Responsibilities

  • Develop media strategy based on client objectives.
  • Interact directly with cross-disciplinary agency teams.
  • Connect and collaborate with cross-departmental teams to understand and define target audiences.
  • Present recommendations to clients for approval and to internal teams for activation.
  • Consult with channel teams on translating target definitions across partners for activation.
  • Provide coaching, guidance, inspirational leadership, and performance management for all direct reports.
  • Support and inspire the work and the people.
  • Perform other duties as assigned.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

Recently Posted Jobs

Explore more opportunities at Publicis Groupe

See more jobs