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DriveWealth

Global B2B brokerage API platform

Senior Media and Public Relations Lead

PR & CommunicationsUpdated on Nov 13
Full-timeNew York, NY, USA

About the Job

Requirements

  • At least 10 years of experience in public relations, corporate communications, or media relations, preferably in financial services, fintech, technology, or a highly regulated industry.
  • Established relationships with top-tier financial, business, technology, or fintech media and a demonstrated ability to secure meaningful media coverage.
  • Experience developing and executing integrated public relations communication strategies aligned with business objectives.
  • Ability to counsel senior executives and serve as a trusted communications advisor.
  • Strong written and verbal skills and the ability to translate complex financial, technical, and business concepts into compelling, accessible narratives.
  • Experience managing media inquiries, executive communications, thought leadership, and strategic media opportunities.
  • Experience developing and executing proactive public relations campaigns, corporate announcements, and communications initiatives that elevate brand visibility and reputation.
  • Strong business judgment, editorial instincts, and the ability to identify opportunities that strengthen the company’s reputation and market presence.
  • Familiarity with social media, digital communications, media monitoring, and AI-enabled tools for content development, communications planning, and performance measurement.
  • Experience managing external public relations agencies, consultants, and other communications partners.
  • Strong understanding of how regulatory developments, market trends, and industry events influence corporate reputation and media narratives.
  • Applicants must be authorized to work for any employer in the United States without current or future visa sponsorship.

Responsibilities

  • Develop and own media strategy aligned with core business priorities, including promotion of major initiatives, executive thought leadership positioning, and media relations for the CEO and senior team.
  • Identify opportunities, pitch, and secure impactful coverage across broadcast, print, digital, and podcast media.
  • Develop executive positioning and drive media readiness for the CEO and leadership team by advising on messaging, managing media interview preparation and bookings, and providing reactive commentary.
  • Oversee drafting and distribution of press releases announcing product launches, partnerships, milestones, and other newsworthy company developments.
  • Develop thought leadership content, including executive bylines, op-eds, contributed articles, and media briefing materials, to position the company as an industry authority.
  • Own conference strategy, including evaluating and selecting high-impact events, securing keynote and panel opportunities for executives, and coordinating with partners and clients on co-marketing and speaking slots.
  • Develop and execute award strategy to strengthen brand reputation and visibility by identifying tier-one industry, executive, and workplace culture awards aligned with company positioning and owning the submission process and content development.
  • Manage the external media agency, ensuring efficient workflows and cross-functional coordination across social, public relations, conference and event, and executive workstreams.
  • Protect and elevate the brand through proactive reputation management, media monitoring, and rapid-response issue mitigation.
  • Advise on crisis communications scenarios, escalation protocols, and stakeholder messaging in partnership with cross-functional teams.
  • Collaborate with company stakeholders and internal communications and social media leads to ensure alignment across corporate, executive, and product narratives.
  • Provide international public relations support for product launches, partner announcements, and regional initiatives.
  • Track performance and deliver monthly analytics reports with actionable insights.
  • Leverage AI-enabled tools and platforms to enhance media monitoring, content development, workflow efficiency, and measurement.

Desired Qualifications

  • Experience in financial services, fintech, technology, or a highly regulated industry.
  • A FINRA Series 24 license is a plus, but is not required.

About the Company

DriveWealth

Global B2B brokerage API platform

DriveWealth provides a global Brokerage-as-a-Service (BaaS) fintech platform that lets banks, broker dealers, asset managers, digital wallets, and consumer brands add investing and trading to their offerings. It does this through APIs that partners integrate into their own products, providing a modern toolkit to support traditional investment workflows and newer ideas like rounding up purchases into fractional-share ownership. Compared with competitors, DriveWealth differentiates itself by its broad B2B focus and extensible API platform that enables a wide range of partner integrations, from traditional investment processes to micro-investing features, all under a scalable, partner-first model. The company's goal is to help partners embed investing experiences into their services and generate revenue by charging fees for access to its platform and services.

Company size
201-500
Company stage
Series D
Total funding
$552.8M
Headquarters
New York City, New York
Founded
2012

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