Fractional Marketing Lead
About the job
- At least 5 years of marketing experience in a growth or performance marketing environment, including at least 2 years owning growth for a SaaS or subscription product.
- A degree in marketing or a related field.
- Experience leading marketing while also doing the work yourself.
- Comfort working with data and using it to make decisions.
- Own new product launches.
- Lead answer engine optimization and search engine optimization strategy so Tradervue appears in AI answers and search results.
- Report on trials and paid conversion by plan, and use the data to decide where to allocate time and budget.
- Build and manage earned and owned channels, including partnerships with educators, proprietary trading firms, and brokers.
- Build and run lifecycle campaigns that convert signups into paying, long-term customers.
- Audit Tradervue's current marketing and set a channel plan during the first 90 days.
- Determine where Tradervue appears in AI answers and plan how to improve its visibility during the first 90 days.
- Plan the next product launch during the first 90 days.
About the company
SureSwift Capital acquires and manages profitable businesses to help them scale. It uses tech-enabled strategies and data-driven operating improvements to optimize systems, digital capabilities, and margins across its portfolio. Its approach leverages a portfolio of companies and shared playbooks from deep operating experience to drive durable growth, differentiating itself with a focus on real outcomes for founders and investors. The goal is to build lasting value by growing profitable businesses and delivering measurable benefits to both founders and investors.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Edina, Minnesota
Founded
2015
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Simplify's Take
What believers are saying
- Back In Stock sold to AMP in January 2025, validating SureSwift's buy-build-sell model.
- Tradervue joined the portfolio in July 2024, expanding trading-software cross-sell opportunities.
- LeadDyno and Ghost Inspector still market active stewardship, supporting customer retention and hiring appeal.
What critics are saying
- SureSwift remains entangled in Delaware Chancery trade-secret litigation with Calm Company Summits.
- Back In Stock's 2025 sale shows exit dependence; bad integrations would compress future multiples.
- Niche SaaS roll-ups face buyer competition from larger acquirers like AMP and private equity.
What makes SureSwift Capital unique
- SureSwift has completed 40-plus SaaS acquisitions since 2015, not one-off deals.
- It buys profitable founder-built software, then keeps teams and customers through transitions.
- Remote-first operations support niche products like Ghost Inspector, MeetEdgar, Tradervue, and LeadDyno.
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Benefits
- Flexible Work Hours
- Health Insurance
- Dental Insurance
- Remote Work Options
- Hybrid Work Options