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IPG Mediabrands

Global media planning, buying, analytics

Associate Director - Data Management & Visualization

Data Management +1Confirmed live in the last 24 hours
Full-timeNew York, NY, USAIn-person

About the Job

Requirements

  • Good understanding of end-to-end data flow, application programming interfaces, databases, and business intelligence tools.
  • Experience creating visualizations and dashboards; Tableau is preferred.
  • Strong skills with business intelligence tools such as Alteryx, Power BI, and KNIME; Tableau Prep is preferred.
  • Database experience; Snowflake is preferred.
  • Understanding of taxonomy creation and execution.
  • Knowledge of campaign management platforms, including CM360 and demand-side platforms.
  • Knowledge of social platforms, including Meta, Snapchat, TikTok, Pinterest, LinkedIn, and X.
  • Knowledge of search platforms, including SA360, Bing, and Google Ads.
  • Proven experience managing multiple team members.
  • Ability to provide constructive feedback and guidance to direct reports.
  • At least 4 years of experience in agency or client-side digital media planning or media analytics.

Responsibilities

  • Manage the end-to-end data and visualization process, including collection, aggregation, quality assurance, processing, and visualization for a major client, while consulting with Omnicom Media stakeholders.
  • Manage day-to-day data and visualization needs for internal and external clients and manage a high-functioning team of managers and/or analysts and senior analysts.
  • Work with leadership to lead setup from scratch for new accounts or businesses, including systems, processes, and data flow design; take full accountability for delivery, quality, and client satisfaction.
  • Manage and execute large-scale data migration projects and comparable complex assignments.
  • Incorporate consistent processes and best practices across Mediabrands clients.
  • Define and ensure adoption of consistent campaign naming structures across platforms and reporting environments.
  • Prepare and integrate outside datasets, including first-party and non-standard digital inputs, into analytics workflows.
  • Implement quality assurance processes and anomaly detection to safeguard data integrity across deliverables.
  • Engage with senior clients, internal leaders, and cross-functional teams to drive adoption of data solutions.
  • Ensure high-quality work output from onshore and offshore teams.

Desired Qualifications

  • Tableau experience.
  • Tableau Prep experience.
  • Presentation development and delivery.
  • Ability to engage, develop, and provide feedback to colleagues who do not report directly to the role.

About the Company

IPG Mediabrands

Global media planning, buying, analytics

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2007

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