Events Marketing Manager

Constant Contact is seeking an experienced, highly organized, and results-oriented Events Marketing Manager to support the planning, execution, and measurement of our events portfolio.

This role will be responsible for managing a variety of in-person and virtual events, including industry conferences, trade shows, partner activations, executive experiences, webinars, and other strategic marketing programs.

The ideal candidate combines strong event marketing expertise, exceptional project management skills, and a hands-on approach to execution. They understand that successful events go beyond logistics and attendance. Events should create meaningful audience engagement, strengthen relationships, generate qualified opportunities, and contribute to measurable business growth.

This individual will work closely with the Events team, Partner Marketing, Sales, Brand, Creative, and other cross-functional stakeholders to execute high-quality event experiences aligned with Constant Contact's go-to-market priorities.

We are looking for someone who can quickly integrate into an established team, independently manage multiple projects, anticipate challenges, and consistently deliver results in a fast-paced environment.

What You'll Do:

Event Planning & Execution

• Own assigned events from kickoff through execution and post-event closeout.
• Develop comprehensive event plans, timelines, deliverables, budgets, and project trackers.
• Coordinate all logistical elements, including venues, registration, vendors, signage, shipping, catering, equipment, staffing, and on-site execution.
• Manage trade show sponsorship deliverables, booth requirements, and exhibitor deadlines.
• Support virtual events and webinars, including platform setup, registration, speaker coordination, rehearsals, and live execution.
• Ensure events are delivered on time, within budget, and aligned with brand standards.

Event Marketing & Audience Engagement

• Develop and execute event activation plans in collaboration with internal stakeholders.
• Coordinate promotional campaigns, invitations, registration strategies, attendee communications, and event-related marketing assets.
• Identify opportunities to maximize event participation, engagement, and lead generation.
• Support partner and co-marketing activations that extend event reach and business impact.
• Coordinate lead capture and post-event handoff processes to help drive measurable business outcomes.

Program & Project Management

• Maintain accurate event calendars, project plans, budgets, and status trackers.
• Manage multiple events simultaneously, balancing competing deadlines and changing priorities.
• Identify risks, dependencies, and resource needs early, bringing recommended solutions to stakeholders.
• Follow established event processes, templates, tiering guidelines, and planning standards.
• Help improve operational workflows and create repeatable processes that increase team efficiency.

Stakeholder & Vendor Management

• Serve as the primary day-to-day contact for assigned event projects.
• Partner with internal stakeholders to clarify event goals, target audiences, deliverables, and success measures.
• Coordinate with external vendors, event organizers, agencies, and partners to ensure successful delivery.
• Manage vendor relationships, proposals, contracts, timelines, and deliverables in coordination with appropriate internal teams.
• Communicate progress, risks, decisions needed, and next steps clearly and consistently.

Measurement & Reporting

• Establish and track event-specific KPIs in collaboration with business stakeholders.
• Monitor registrations, attendance, engagement, lead capture, and other relevant performance indicators.
• Coordinate accurate and timely lead handoff and follow-up tracking with appropriate stakeholders.
• Prepare post-event recaps highlighting results, budget performance, learnings, and recommendations.
• Identify opportunities to optimize future events and improve marketing effectiveness.

Success Metrics

• On-time, on-budget delivery of assigned events.
• Quality of event execution and attendee experience.
• Registration, attendance, and audience engagement against established event goals.
• Leads generated, qualified opportunities, and contribution to pipeline or gross adds, where applicable.
• Timeliness and accuracy of event plans, budgets, reporting, and stakeholder communications.
• Effectiveness of event operations, vendor coordination, and resource management.
• Successful implementation of process improvements and repeatable workflows.

Who You Are:

• 5+ years of experience in Event Marketing, Field Marketing, Experiential Marketing, B2B Marketing, or related roles.
• Demonstrated experience independently managing multiple in-person and virtual events.
• Proven ability to execute conferences, trade shows, sponsorship activations, webinars, or corporate events from start to finish.
• Strong project management, organization, and attention-to-detail skills.
• Experience managing event budgets, vendors, registration processes, and production timelines.
• Understanding of event marketing, audience acquisition, lead generation, and performance measurement.
• Strong written and verbal communication skills.
• Ability to manage multiple stakeholders and competing priorities.
• Comfortable working independently in a fast-paced environment with limited oversight.
• Ability to travel as required for assigned events.

Preferred Qualifications:

• Experience in B2B SaaS, technology, SMB marketing, or partner marketing.
• Experience with marketing or event platforms such as Salesforce, Cvent, BigMarker, Eventbrite, Luma, or similar tools.
• Familiarity with project management and lead management platforms such as ClickUp, Asana, Jira or Salesforce.
• Experience supporting partner-sponsored events, industry conferences, executive events, and regional activations.
• Experience developing event promotional plans and working with Marketing and Sales teams on lead capture and follow-up.
• Experience supporting geographically distributed or global event programs.

Pay Transparency - All Full Time Employees 84420 - 105525 USD