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IPG Mediabrands

Global media planning, buying, analytics

Communications Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timePolandNo salary listed

About the Job

Requirements

  • Communicate comfortably in English with clients and when presenting analyses and recommendations.
  • Have experience in digital media and Biddable Media, particularly Paid Search, Paid Social, and Programmatic.
  • Understand key performance indicators, buying models, and digital tools, and be able to interpret campaign results.
  • Have experience collaborating with Activation teams and coordinating work across several channels.
  • Work confidently with data, use Excel effectively, and translate results into clear conclusions and recommendations.
  • Communicate fluently in Polish.
  • Have experience in direct client service, leading status meetings, and presenting campaign results.
  • Organize work effectively, meet deadlines, and manage several workstreams in parallel.
  • Communicate arrangements clearly and maintain efficient information flow between the client and specialist teams.

Responsibilities

  • Plan and coordinate campaigns across Paid Search, Paid Social, and Programmatic channels.
  • Combine work delivered by Activation teams into coherent solutions that address the client's business objectives.
  • Work with an international client on status updates, presenting recommendations, and discussing results and next steps.
  • Analyze campaign performance and translate data into insights that support media decisions.
  • Coordinate arrangements between the client, specialist teams, and markets, ensuring timely delivery.
  • Develop digital plans and recommendations based on client objectives, budgets, key performance indicators, and market characteristics.
  • Coordinate activities delivered by Paid Search, Paid Social, and Programmatic teams.
  • Evaluate media plans and recommendations prepared by Activation teams.
  • Monitor campaign results, analyze data, and identify areas for optimization.
  • Prepare reports, presentations, and recommendations for the client.
  • Communicate with the client regularly in English.
  • Collaborate with local and regional teams, coordinating arrangements across different markets.

Desired Qualifications

  • Experience coordinating campaigns across multiple markets.
  • Knowledge of the Central and Eastern Europe region.
  • Previous experience working for an international client.

About the Company

IPG Mediabrands

Global media planning, buying, analytics

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2007

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