Head of Digital Products

Job Description

Are you interested in managing a fantastic digital product portfolio for China shoppers within the top toy company in the world?

Play your part in our team succeeding!

The Head of Digital Products reports directly to China Market Group Head. This leadership position is responsible for driving the end-to-end digital product lifecycle, from vision and strategy to execution and optimization. It bridges perspectives from China business team, China technology team, and our digital product users. With most digital products moving into the operation stage, this role is encouraged to align digital optimization solutions with evolving business goals and maximize business value out of digital products' operation.

Core Responsibilities

• Define and drive the China digital product strategy and portfolio direction, translating Plan 30 business priorities into digital product priorities and outcomes.
• Set clear portfolio objectives and OKRs, ensuring digital products deliver meaningful customer value and business impact.
• Provide clear direction on the key customer and business problems to solve, while empowering Product Managers to define product priorities and solutions.
• Own the overall China digital product portfolio, continuously reviewing performance and identifying opportunities to optimize, scale or evolve products.
• Partner closely with the Digital Tech team to translate product strategy into effective delivery and outcomes.
• Build strong relationships with key business and global stakeholders, aligning priorities, influencing decisions and managing dependencies across the portfolio.
• As a member of the China Leadership Team, bring digital product perspectives into key business priorities, strategic decisions and transformation initiatives.
• Lead and develop the China Product Management team, strengthening product capability and overall team performance.
• Create a high-performing team culture built on trust, empowerment, accountability and continuous learning.
• Represent China in relevant global digital product forums, bringing China needs into global discussions and leveraging global capabilities and best practices.

Do you have what it takes?

Core Skills:

• Corporate Strategy Development: The process of defining an organization’s long-term objectives, direction, and competitive positioning. This skill involves analyzing market trends, assessing internal capabilities, and formulating strategies that align with the boarder vision. Effective corporate strategy development guides decision-making, resource allocation, and priorities to achieve sustained growth and success.
• Business Value Creation: Ability to leverage data and insights to drive measurable business outcomes. Focuses on maximizing impact across revenue, efficiency, or customer value.
• Product Roadmap: The ability to define and maintain a strategic plan that outlines the vision, direction, priorities, and progress of a product over time to include aligning product goals with business strategy and stakeholder needs.

Leadership:

• Commercial Orientation: Deep focus on ensuring all activities have a clear line of sight to commercial impact and value creation.  
• Customer/Consumer/Shopper Orientation: Deep understanding of the dynamics driving consumers, shoppers, and channels—particularly in an increasingly digital landscape.  
• Collaboration and Influence: Strong capability to collaborate across boundaries while also challenging, choosing, and championing decisions. Able to create the conditions for effective cross-organizational collaboration and influence without formal authority.  
• Resilient Leadership & Change Agility: Demonstrated ability to lead self, teams, and organizations to deliver results and transform ways of working with resilience and vision. 

Others:

• Scale & complexity: Led a significant function or multiple teams with cross-functional coordination.
• Functional Span: Experience of one function collaborating across multiple business functions.
• Accelerated Growth: Experience of substantial growth of a business, function or region.
• High integrity, self-aware, and clear communicator with cultural sensitivity
• Strong understanding of China consumer, shopper, platform, and digital retail ecosystem
• Agile learner, up to date with digital retail trends
• Committed to team development and capability building

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace: Your workplace will be the office, store or factory specified in this advert.

Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.