Digital Dealer Advisor

Internal Title:    Digital Dealer Advisor - P3
Location:          Remote in or around Nashville, TN area - 80% Travel
Reports to:       Team Lead

The Role: 

The primary role of the Digital Dealer Advisor is to support digital marketing with automotive dealers within the New England states, improving efficiencies within specific dealer’s digital advertising to driving more leads, increase Digital Sales Contribution and Close Rates. 

The Impact:

The Digital Dealer Advisor is a key member of the Smart Digital Team, providing digital support, services coaching to an assigned territory via phone, webinars, regional meetings and in-person dealer visits.  The goal of the role is to help improve select dealer’s program adoption, digital presence and drive improved digital demand metrics with the purpose of increasing a dealer’s digital performance.

Position will require a high level of travel within the designated geography.  The role will require a strong background in digital retailing, website performance, SEO, SEM, presentation skills, data collection, analytics and tracking of performance within the automotive segment.

Responsibilities:

• Provide consultation on digital advertising performance within prescribed guidelines and metrics.
  • Key Program KPI’s
    • Program participation
    • Dealer Close Rate
    • Lead Volumes
  • Operate within the defined guidelines of the OEM program around opportunities in digital performance
  • Assess and analyze dealer digital market strategies, tactics, and performance in preparation for dealer consultative visits.
  • Provide metric based coaching to dealership personnel to improve performance and efficiencies in digital advertising spends and performance.
  • Build relationships between dealer advertising vendors and dealership decision makers.
  • Support and work cross functionally with both the Business Center and its dealers around improving digital advertising initiatives.
  • Maintain knowledge of the digital program, automotive industry market conditions, business priorities, and challenges.
  • Develop and maintain effective communication with team members, digital marketers, partners, and vendors to ensure the goals of the program, Zones and assigned dealers are met.
  • Act as an expert on program’s reporting dashboard (Insight) and provide reporting, follow-up performance analytics and process improvements to Zones and dealers as prescribed.
  • Be an expert on the digital program and advise teams and/or dealers on benefits of certified products, the certification and on-boarding process.
  • Support pilot roll-outs for the digital program.

Other Duties

• Abide by the policies, procedures, and Code of Conduct of the company.
• Handle personal information (“PII”) that pertains to any individual (e.g., leads, dealers, employees, job applicants, etc.) in accordance with program Information Privacy Guiding Principles, privacy policy and public facing privacy statements on program managed websites.
• Complete any required training.
• Safeguard the company’s intellectual property, information, and assets.
• Other duties as assigned.

Qualifications

Experience

• Automotive retail digital marketing (3 years).
• Background in Website optimization and analytics
• SEO / SEM campaign management and tracking (3 years)
• Automotive retail experience is a bonus
• Presenting / Training to Dealer body as well as In front of groups

Skills, Knowledge, and Abilities

• Effectively manage a high volume of daily interaction with program partners; internal and external.
• Consultative communication skills including building rapport, assessing needs, handling objections and providing consultation.
• Proactively multitask while maintaining attention to detail.
• Task oriented mindset with a commitment to adherence to deadlines
• A positive team oriented attitude
• The ability to demonstrate good judgment, high ethics and project a professional image. 
• The ability to work independently
• Excellent organization and time management skills
• Exceptional interpersonal and business communication skills (written, verbal, listening).
• Ability to travel upwards of 80%

The Way We Work: 

• Leader Led
• Remote First
• Foster Flexibility
• Reward Performance
• Time Off Matters

Company Mission

J.D. Power is clear about what we do to ensure our success into the future. We unite industry leading data and insights with world-class technology to solve our clients’ toughest challenges. 

Our Values

At J.D. Power, we strive to be Truth Finders, Change Makers and Team Driven - the distinct behaviors that, together, define our unique culture.  

Truth Finders - At J.D. Power, we are proud of the unbiased data and findings we provide. As individuals, each and every member of our team is dedicated to living this same objectivity and embodying the highest ethical and professional standards – the only ‘favorite’ we have is the truth.  

Change Makers - At J.D. Power, we never stand still. We constantly seek better ways – innovating and evolving in everything we do to support our colleagues and our clients alike – and all in service of delivering data and insights that drive meaningful business impact.  

Team Driven -At J.D. Power, we are one team and we are activated. Regardless of individual role, every member of our team is dedicated to supporting their immediate colleagues and our broader J.D. Power family to deliver on our collective purpose and make us greater than the sum of our parts. At J.D. Power, these values are more than words. 

J.D. Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. 

J.D. Power is an equal-opportunity employer and compliant with AODA/ADA legislation. Should you require accommodations during the recruitment and selection process, please reach out to [email protected]. 

EOE/M/F/Vets/Disabled 

For Internal Use only
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