Senior Marketing Manager

Job Description

What You'll Do 

Marketing Strategy, Brand & Positioning 

• Partner with the VP, Client Services and Growth and our external marketing agency to shape and execute the company's go-to-market strategy across medical, commercial, and defense markets  
• Develop and evolve Boston Engineering's value proposition, messaging, and market positioning 
• Monitor industry trends, customer needs, and competitor activity to identify emerging opportunities and inform marketing priorities Own and strengthen the Boston Engineering brand, ensuring consistent messaging and presentation across all customer touchpoints, including the website, social media, presentations, proposals, marketing collateral, events, and customer communications 
• Establish, implement, and monitor marketing KPIs to measure performance and demonstrate business impact 

Demand Generation & Digital Marketing 

• Develop compelling content that translates complex technical capabilities into clear, engaging messages for both executive and engineering audiences  
• Develop and execute integrated marketing campaigns that build brand awareness, generate qualified leads, and create new business opportunities 
• Partner with the sales organization to develop and optimize lead generation programs and targeted marketing initiatives 
• Manage digital marketing efforts, including SEO, AEO, paid media, email marketing, social media, and content marketing 
• Plan, execute, and optimize email campaigns and other digital initiatives to improve engagement and conversion 
• Track campaign performance and use analytics and data to continuously improve marketing effectiveness 
• Support thought leadership initiatives, including articles, white papers, presentations, webinars, and conference speaking opportunities 
• Lead the company's social media presence and support internal and employee communications 

Marketing Content & Execution 

• Create and coordinate marketing content across multiple channels, including website copy, blogs, sales collateral, presentations, case studies, brochures, capability statements, and other marketing materials 
• Manage and maintain the corporate website, ensuring content is current, relevant, and aligned with company messaging 
• Coordinate external marketing resources, including designers, writers, digital agencies, printers, and other vendors 
• Plan and execute trade shows, industry conferences, webinars, and customer events, including logistics and promotional activities 
• Manage the marketing budget and prioritize investments to maximize business impact 
• Maintain and optimize the company's CRM and marketing databases, including HubSpot and Salesforce 

Sales Enablement & Business Development Support 

• Work closely with the sales team to develop marketing resources that support business development and customer engagement 
• Ensure sales teams have current messaging, competitive intelligence, and effective marketing materials 
• Develop and maintain sales enablement resources, including presentations, case studies, capability statements, brochures, and proposal support materials 
• Partner with sales leadership on account-based marketing initiatives and targeted campaigns that support key customer relationships and growth opportunities 

Qualifications

What We're Looking For 

• 7+ years of B2B marketing experience, preferably in engineering, technology, or product development
• Strong understanding of technical marketing, demand generation, digital campaigns, and content development
• Experience developing marketing strategy while personally executing initiatives
• Proficiency with HubSpot, Salesforce, and website platforms such as WordPress
• Knowledge of SEO, AEO, and digital marketing best practices
• Excellent writing and communication skills, with the ability to translate complex technical concepts into compelling content
• Analytical skills to measure performance and optimize results
• Highly organized, self-directed, and able to manage multiple priorities independently
• Experience collaborating with leadership, sales teams, external agencies, and vendors
• Creative, proactive, and hands-on approach to problem-solving and execution
• Bachelor's degree in Marketing, Business, Engineering, or a related field

Additional Information

This role is restricted to US persons (i.e., US citizens, permanent residents, and other protected individuals under the Immigration and Naturalization Act, 8 USC 1324b(a)(3)) due to access to export-controlled technology. Boston Engineering will require proof of status prior to employment.

Employment Type: Full-Time Role

Reports to: VP, Client Services and Growth

Location: Office-based role in Waltham, Massachusetts

Relocation:  Not available at this time

Travel: Minimal

Salary Range: The base salary range for this position is $100,000 - $135,000 annually, commensurate with experience and qualifications. The final offer amount will be determined by factors such as the candidate’s education, knowledge, experience, and skills. A comprehensive benefits package, including health insurance, 401(k) match, and paid time off, is also provided.

All your information will be kept confidential according to EEO guidelines.

Interested?

Please contact Christine Higgins, Senior Talent Acquisition Partner, Boston Engineering 

email: [email protected] Christine Higgins | LinkedIn

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