BCBG Max Azria Group offered high-end, European-inspired contemporary clothing at more accessible prices for modern women, expanding its roster notably by acquiring Hervé Léger in 1998. Its products are designed as ready-to-wear collections that pair luxe aesthetics with wearable price points and are sold through both retail and online channels. The brand differentiates itself by blending designer heritage with affordable luxury and a clear bon chic, bon genre ethos, including the Hervé Léger portfolio. Its goal is to relaunch and rebuild the brand under new ownership to recapture its signature style for a new generation.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Los Angeles, California
Founded
1989
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