Public Relations and Communications Assistant Apprentice
Amazon
Public Relations and Communications Assistant Apprentice
Amazon
Sells products online and rents cloud computing
Ever wondered how one of the world's most recognised brands shapes the conversations that matter? Whether you're a school leaver with a passion for communication or looking for a career change into public relations, public affairs, and corporate communications, this is your opportunity to learn the craft from the inside - at Amazon.
Amazon is looking for creative, curious individuals to join our Public Relations (PR) and Communications Assistant Apprenticeship. You'll be based in one of our corporate offices, embedded in a team that shapes how Amazon communicates with the media, policymakers, stakeholders, and the public. This is a hands-on role - you'll contribute to real campaigns, create real content, and build real relationships, all while working towards a nationally recognised qualification.
This programme is designed for natural communicators with a genuine interest in current affairs, media, and the world around them - the kind of person who reads the news and has an opinion, follows political and policy debates, and understands that how a story is told matters just as much as the story itself. Throughout your apprenticeship you'll learn to build, protect, and maintain reputation for one of the world's most dynamic brands, growing your writing voice and the confidence to contribute to campaigns that reach millions. We move fast, fail fast, and fix faster, so you'll be encouraged to bring ideas and learn by doing.
A day in the life can involve:
- Scanning the news, political, and regulatory landscape and flagging relevant coverage, policy developments, and industry stories to the team
- Drafting a media summary, updating a stakeholder briefing, or preparing talking points ahead of a meeting
- Supporting a live campaign - drafting press materials, creating social content, coordinating with journalists, or pulling together a briefing pack for a spokesperson
- Developing content for an integrated campaign across earned, owned, and social channels
- Researching audiences and stakeholders, and analysing the impact of recent coverage using monitoring tools
- On study days, working through your apprenticeship modules and building your portfolio of evidence
This could be for you if you're the person who ran the school newsletter, organised a charity event, managed a society's social media, captained a debate team, wrote to your MP, or always had a knack for getting people's attention with the right words at the right time. Or maybe you've spent a few years in another role and found yourself naturally gravitating towards communication - writing updates, coordinating events, managing stakeholders, following policy debates, or being the person everyone comes to when something needs to be said well. Great communicators aren't just born - they step up. If that sounds like you, this programme is your next step.
What you'll learn
- Over the programme, you'll develop the knowledge and skills to support PR and communications at a global scale, including:
- How to build, protect, and maintain reputation for brands, organisations, and individuals
- Media relations - understanding the media landscape, building relationships with journalists and commentators, and drafting press materials
- Public affairs awareness - the political and regulatory landscape and how it informs communications strategy
- Campaign planning and delivery - from research and strategy through to execution and evaluation across earned, owned, paid, and social channels
- Narrative and messaging development - translating complex topics into compelling, audience-appropriate content
- Stakeholder engagement - identifying, mapping, and communicating with media, policymakers, and internal colleagues
- Research and analysis - audience insights, media monitoring, and measuring and reporting campaign impact
- Professional ethics - applying codes of practice, legislation, and regulation, with a focus on inclusion and sustainability
You'll work towards the Level 4 Public Relations and Communications Assistant Apprenticeship, alignment with the Public Relations and Communications Association (PRCA) criteria for Individual Membership. As a working student, your focus is to complete your studies in your 20% off-the-job time by learning and developing the skills, knowledge, and behaviours to work towards successful graduation. You'll be set objectives and goals by your training provider and manager to support your studies.
You'll build your skills over a 24-month period, starting in September. These skills will help you develop personally and professionally. Your apprenticeship will be made up of classroom/virtual-based training to cover knowledge, on-the-job training at your Amazon base location, online learning, as well as mentoring from our experienced team members.
We value different perspectives and experiences, and we're dedicated to creating an inclusive environment where everyone can thrive. Our employee-led affinity groups – including communities for women in tech, LGBTQ+ employees, and underrepresented minorities - foster a culture of inclusion that empowers us to be proud of our differences. These groups provide community, mentorship, and a platform for your voice to be heard. We're committed to building a workforce that reflects the customers and communities we serve.
We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship, and other career-advancing resources here to help you develop into a better-rounded professional.
Your career isn't a straight path - it's a journey you build as you go. A universe of opportunity awaits, and your next adventure starts here.
Please note: as part of your off-the-job learning, you may be required to travel to a training centre, which may differ from your primary work base. Candidates should be prepared for occasional travel as part of the programme.
- To qualify for this programme, you must:
- Be 18 years or over before the start date (September 2027)
- Have the right to live and work in England at the point of enrolment (June 2027). If you are on a visa, this must enable you to legally work and reside in England for the entire duration of the programme from enrolment.
- Have lived in the UK or in the European Economic Area (EEA) for the last 3 years prior to the start date
- Not be registered to study on a UK government funded course ending August 2027 or later
- Be prepared to travel for external/mandatory training as part of the apprenticeship
- 5 GCSEs at grade 4-9 (A-C) or above (or equivalent) including Maths and English
- 2 A Levels (or equivalent) including a minimum of grade B in an English subject and grade C or above in one other subject
- Please note, if you have received educational qualifications outside of the UK then we will require a Statement of Comparability to confirm your eligibility for the scheme. Please ensure you obtain one during the application process, through UK ENIC: https://www.enic.org.uk/
- Previous qualifications will be reviewed for funding eligibility and offers are subject to funding approval
- PLEASE NOTE: This position is a 24 month fixed-term contract. You must NOT already have a qualification in a similar subject at the same or higher level than this apprenticeship.
- This Apprenticeship assumes the candidate has some or little knowledge/experience of the occupation
- A genuine interest in current affairs, politics, media, and how stories are told
- Excellent written and verbal communication skills, with an instinct for the right words at the right time
- Curiosity about the world around you - you follow the news and form your own opinions on it
- A creative mindset and an eye for detail
- Comfortable building relationships and working collaboratively across teams
- Familiarity with social media platforms and digital content
- A proactive, organised approach to juggling varied tasks and deadlines
- Evidence of communicating or organising something - e.g. running a newsletter, managing a society's social media, writing, debating, or coordinating an event
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
null
Amazon runs the largest online store in the United States and rents cloud computing to businesses and governments through Amazon Web Services. AWS pioneered renting computing power over the internet, and Amazon built its own delivery network to get orders to customers quickly. Shoppers buy from Amazon and from independent sellers on its store, and Prime members pay a subscription for fast free shipping, streaming video and music, and other perks. AWS rents out computing power, storage, databases, and AI tools so companies can run software without owning servers, and Amazon also makes Kindle e-readers and Echo speakers with the Alexa assistant. Jeff Bezos founded Amazon in 1994, and it is based in Seattle, Washington.
Explore more opportunities at Amazon