Inkitt

Reader-powered publishing platform with data-driven deals

ASO Manager

Growth MarketingConfirmed live in the last 24 hours

Full-timeRemote in USA$60k - $90k /yr

About the Job

Requirements

Have 4–6 years of experience in ASO or mobile growth, ideally at business-to-consumer apps with meaningful install volume.
Have a track record of improving store conversion, keyword rankings, and average rating through structured experiments.
Have hands-on experience briefing, specifying, and measuring store creative, including screenshots, icons, preview videos, and feature graphics.
Have deep keyword research and metadata experience, including measuring impact and determining iteration cadence.
Have experience building and routing traffic to Custom Product Pages and Custom Store Listings with clean tracking.
Have experience improving review prompts and running review replies at scale.
Have experience winning store features through editorial relationships and strong promotional assets.
Have global ASO experience, including localization workflows and translation quality assurance, market prioritization, geo-specific messaging, and per-locale testing and rollout.
Have multi-language copywriting skills and familiarity with locale constraints, such as German and French text length.
Be comfortable with spreadsheets, A/B testing frameworks, and writing clear hypotheses.
Be familiar with mobile measurement partners such as Adjust and AppsFlyer, and SKAdNetwork.
Have experience with subscription funnels and pricing or plan messaging tests.
Have basic video and design skills to iterate on assets quickly.
Have clear communication and project management across teams and time zones.

Responsibilities

Own the ASO strategy and roadmap for Inkitt, Galatea, CandyJar, and Ironblood on iOS and Android, and set priorities and testing cadence for each market.
Run structured experiments on creative, metadata, and store journeys to grow conversion, keyword rankings, and category rank.
Improve screenshots, preview videos, icons, and copy so each listing is relevant and converts in every market.
Build Custom Product Pages and Custom Store Listings for different intents and audiences.
Work with Product to improve ratings and review health, and pitch Apple and Google editorial teams for featuring.
Lead localization and geo-segmented testing so each app feels native in every region.
Partner with User Acquisition, Creative, Product, and Data to share paid and organic insights and turn wins into repeatable processes.
Own ASO reporting and turn the numbers into clear priorities for the team and leadership.

Salary Range: 60000 to 90000 (Currency: USD) (Pay period: per-year-salary)

Inkitt is building the Operating System for Storytellers, standing at the forefront of technology and entertainment.

Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 7 days and selling directly to consumers through its Inkitt Galatea app. Bestsellers are then translated onto the screen through Inkitt CandyJar, the #1 US-based microdrama platform with billions of episodes streamed to date, and Inkitt Ironblood, the world's first streaming app for superhero, sci-fi and action stories.

Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers.

Backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into Ironblood, the first AI Native streaming platform for action and adventure, is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

NOTE: This role is will be working East Coast US working hours

What You'll Do:

Own the ASO strategy and roadmap for Inkitt, Galatea, CandyJar and Ironblood on iOS and Android, and set priorities and testing cadence for each market
Run structured experiments on creative, metadata, and store journeys to grow conversion, keyword rankings, and category rank
Improve screenshots, preview videos, icons, and copy so each listing is relevant and converts in every market
Build Custom Product Pages and Custom Store Listings for different intents and audiences
Work with Product to improve ratings and review health, and pitch Apple and Google editorial teams for featuring
Lead localization and geo-segmented testing so each app feels native in every region
Partner with User Acquisition, Creative, Product, and Data to share paid and organic insights and turn wins into repeatable processes
Own ASO reporting and turn the numbers into clear priorities for the team and leadership

What You'll Bring:

4-6 years in ASO or mobile growth, ideally at B2C apps with meaningful install volume
A track record of improving store conversion, keyword rankings, and average rating through structured experiments
Hands-on experience briefing, specing, and measuring store creative: screenshots, icons, preview videos, and feature graphics
Deep keyword research and metadata experience, including how you measure impact and how often you iterate
Experience building and routing traffic to Custom Product Pages and Custom Store Listings with clean tracking
Experience improving review prompts and running review replies at scale
Experience winning store features through editorial relationships and strong promotional assets
Global ASO experience: localization workflows (including translation QA), market prioritization, geo-specific messaging, and per-locale testing and rollout
Multi-language copywriting skills and familiarity with locale constraints, such as German and French text length
Comfort with spreadsheets, A/B testing frameworks, and writing crisp hypotheses
Familiarity with MMPs (Adjust, AppsFlyer) and SKAN
Experience with subscription funnels and pricing or plan messaging tests
Basic video and design skills to iterate on assets quickly
Clear communication and project management across teams and time zones

Who We Are Looking For:

Autonomous
Bring solutions instead of problems
Data driven
Quick to action
A high-functioning workaholic
Looking for exponential career growth
Have lots of fun building a generational AI x Entertainment company

What We'll Offer:

401k plan, designed to help you save for the future
Health benefits tailored to your needs, including medical, dental, and vision coverage
Professional coaching for everyone
Team-building events, including our annual company wide trip
Unlimited access to our Galatea app and CandyJarTV app
Unlimited budget for self-development books
Charity donation of your choice at your one year anniversary
Free lunch in office everyday
Class Pass membership for US based employee and gym access for Berlin employees
Dog friendly offices

At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.

We look forward to hearing from you!

Check out our Careers Blog 💼

About the Company

Inkitt

Reader-powered publishing platform with data-driven deals

Inkitt runs a reader-powered publishing platform where readers can discover and read a wide range of books for free. Readers provide feedback and their reading behavior helps the platform identify which stories have high potential. Authors submit manuscripts, and Inkitt offers publishing deals to those popular with readers, distributing them on GALATEA and other formats. Revenue comes from the author share of book sales and premium content on the platform. What sets Inkitt apart is its data-driven approach: it uses reader engagement data to select books to publish, reducing risk for authors and giving readers a voice in which stories become published. The goal is to connect new authors with readers and build a sustainable, data-informed publishing model that benefits both sides.

Company size: 201-500
Company stage: Series C
Total funding: $116.8M
Headquarters: San Francisco, CA
Founded: 2014

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