Paytm Labs

Digital payments, loans, investments, and insurance

Growth Management & Analytics-Recharges & Utilities

Growth MarketingConfirmed live in the last 24 hours

Full-timeNo salary listedIn-person

About the Job

Requirements

Four to six years of experience in a Data Analyst, Business Analyst, or Growth role; experience in e-commerce, retail, or fintech is preferred.
Advanced Excel skills; VBA or macros are a plus, with strong SQL skills and experience with Hive, BigQuery, or Python for data manipulation.
Hands-on experience using Claude, ChatGPT, GitHub Copilot, or similar AI tools for coding, data analysis, or content generation is a strong plus; genuine interest in using AI to work faster is expected.
Background in Engineering, Math, Statistics, or Economics, with the ability to interpret data.
Ability to coordinate with cross-functional Product, Tech, and Marketing teams to complete projects.
Ability to communicate updates clearly and effectively to stakeholders and senior management.
Comfort using an AI assistant for SQL writing, Excel/report automation, data storytelling, and stakeholder-ready summaries.
Ability to break business problems into clear prompts for AI tools and validate and refine AI-generated analysis before sharing or acting on it.
Proactively identify repetitive reporting work that can be automated using AI tools or scripts.
Understand data-privacy and confidentiality boundaries when using AI tools with business data, including avoiding sensitive data in external prompts without approval.

Responsibilities

Perform daily data extraction and prepare user-readable transaction reports.
Write and optimize SQL queries to track business health and conduct ad-hoc deep dives.
Use Advanced Excel and internal tools to automate recurring reports and streamline management information systems reporting for leadership.
Translate business questions into data models that surface actionable answers.
Use AI assistants to draft and debug SQL or queries, summarize datasets, and produce first-pass insights, then validate and refine the output.
Support revenue targets by optimizing costs and identifying strategies to enhance the bottom line.
Identify user cohorts and run growth campaigns to drive activation and reactivation.
Monitor the user journey from landing to transaction, identify drop-offs, and implement funnel improvements.
Own key metrics including Daily Active Users, gross merchandise value, and month-on-month retention.
Measure campaign performance to ensure marketing spend drives efficient growth.
Track market trends and competitor offerings to keep utility categories competitive.
Use AI copilots to draft campaign briefs, personalize messaging by cohort, and prototype copy and creative variants for A/B testing.

Desired Qualifications

Experience in e-commerce, retail, or fintech.
VBA or macros experience.
Hands-on experience with Claude, ChatGPT, GitHub Copilot, or similar AI tools for coding, data analysis, or content generation.

About Paytm

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Team

Recharges & Utilities is a core business pillar for Paytm, spanning 20+ essential categories including Mobile Recharge, Electricity, DTH, and Loans. As a Manager on this team, you will be the “Growth Engine” — using deep data insight to identify opportunities and executing high-impact campaigns to acquire and retain millions of users.

About the Role

Analytical Execution & Category Growth

We're looking for a high-ownership individual who is as comfortable writing SQL queries in Hive as designing a marketing campaign. You will own the full data lifecycle of your assigned categories and use that data to drive P&L growth and user retention — increasingly with AI tools like Claude as your everyday co-pilot for analysis, automation, and campaign creation.

Core Roles & Responsibilities

1. Data Operations & Analytics (The “How”)

- Data Extraction: Perform daily data extraction and prepare user-readable transaction reports.

- Query Management: Write and optimize SQL queries day-to-day to track business health and run ad-hoc deep dives.

- Automation: Use Advanced Excel and internal tools to automate recurring reports, streamlining MIS for leadership.

- Data Modeling: Translate business questions (e.g. “Why is electricity bill churn increasing?”) into data models that surface actionable answers.

- AI-Assisted Analysis: Use Claude or similar AI assistants to draft and debug SQL/queries, summarize large datasets, and produce first-pass insights — then apply your own judgment to validate and sharpen the output before it informs a decision.

2. Growth & Category Management (The “What”)

- P&L Support: Help deliver revenue targets by optimizing costs and identifying bottom-line-enhancing strategies.

- User Lifecycle: Identify specific user cohorts (e.g. “lapsed rent payers”) and run custom growth campaigns to drive activation and reactivation.

- Funnel Optimization: Monitor the user journey from landing to transaction; identify drop-offs and implement funnel improvements.

- Retention & GMV: Own key metrics including Daily Active Users (DAU), GMV, and month-on-month (MoM) retention.

3. Marketing & Campaign Execution

- ROI Analysis: Measure the performance of every campaign to ensure marketing spend drives efficient growth.

- Competitive Intelligence: Track market trends and competitor offerings to keep Paytm's utility categories ahead.

- AI-Powered Campaign Ideation: Use Claude/AI copilots to draft campaign briefs, personalize messaging by cohort, and rapidly prototype copy and creative variants for A/B testing.

4. AI-First Working Style

This role expects you to treat AI tools as a core part of how you work, not an optional add-on:

- Daily AI Fluency: Comfortable using Claude (or a similar AI assistant) as a co-pilot for SQL writing, Excel/report automation, data storytelling, and building stakeholder-ready summaries.

- Prompt Craft: Able to break a business problem into clear prompts for AI tools to accelerate first-draft analysis — while retaining the judgment to sense-check and refine anything AI-generated before it's shared or acted on.

- Automation Mindset: Proactively spot repetitive MIS/reporting work that can be offloaded to AI tools or scripts, freeing up time for higher-order strategic work.

- Responsible Use: Understands data-privacy and confidentiality boundaries when using AI tools with business data (e.g. no PII or sensitive data in external prompts without approval).

Superpowers & Skills Required

- Experience: 4–6 years in a Data Analyst, Business Analyst, or Growth role (preferably in E-commerce, Retail, or Fintech).

- Technical Proficiency: Advanced Excel (VBA/Macros a plus) and strong SQL skills; experience with Hive, BigQuery (BQ), or Python for data manipulation.

- AI Tool Proficiency: Hands-on experience using Claude, ChatGPT, GitHub Copilot, or similar AI tools for coding, data analysis, or content generation is a strong plus — and a genuine interest in using AI to work faster is expected.

- Analytical Mindset: Background in Engineering, Math, Statistics, or Economics; able to see the story behind the numbers.

- Execution Grit: Follows through on projects, coordinating with cross-functional teams (Product, Tech, Marketing) to get things to the finish line.

- Communication: Clear, effective communication for sharing updates with stakeholders and senior management.

Why join us?

● A collaborative output driven program that brings cohesiveness across businesses through technology

● Improve the average revenue per use by increasing the cross-sell opportunities

● A solid 360 feedback from your peer teams on your support of their goals

● Respect, that is earned, not demanded from your peers and manager

Compensation:

If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story!

Requirements at a Glance

Experience Level: Mid, Senior

Benefits

Health & Wellbeing - Your group health benefits are 100% funded by us, and start on your first day.
Travel the World - Even though we are currently working remotely, usually our employees make frequent international business-related trips while working on exciting projects.
Continuous Learning - We're passionate about learning and strive to constantly improve and innovate. We learn from others, our challenges & our successes.
Connection - In this virtual world, we stay connected through events like game nights, movie nights, arts & crafts sessions (like Origami), meditation sessions, and much more.
Autonomy & Flexibility - You get to define how you want to make an impact. We truly believe that great things happen when people are given the trust and freedom to create their own path.
Beautiful Office - Whenever we return back to the office, you’ll get to check out our awesome workspace, complete with pool and ping pong tables, a snack-filled kitchen, and tons of cozy work spaces.

About the Company

Paytm Labs

Digital payments, loans, investments, and insurance

Paytm Labs offers an integrated digital payments and financial services platform in India for individuals and businesses, covering UPI payments, mobile recharges, bill payments, ticket bookings, loans, investments, insurance, metro cards, and more. Users initiate payments or financial actions in the app, which are processed through UPI and payment gateways, with revenue from transaction fees and commissions on financial services. It differentiates itself through a large ecosystem of merchants and users, a wide range of services in one app, and a focus on customer support and trust. Its goal is to make a broad set of financial services easily accessible to mass-market users while growing revenue via payment processing and financial services partnerships at scale.

Company size: 10,001+
Company stage: IPO
Headquarters: Noida, India
Founded: 2014

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