Planning Director - Digital

Company Description

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together.We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential.We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values.Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation.We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other.

Overview

The role of the Planning Director will work closely with the Client Partner to provide leadership, direction, and high-quality day-to-day servicing for their clients. You will oversee planning across all online and offline channels with a particular emphasis on digital. The Planning Director will be accountable for leading the overall marketing and communications strategy development process for your clients, providing key campaign insights, mentoring juniors within the team, marketing campaign reporting and when required, assisting on new business pitches.

Responsibilities

• Assess your clients’ business and of the key broader factors and trends shaping their markets and category. Build and evolve exceptional relationships with day to day leads on the client side, as well as with the clients’ partner agencies.
• Have a primary focus on channel planning including the production of the supporting documentation that details, the POE ecosystem, channel selection, role of channel, phasing, block plan and high-level budget bearings.
• Be accountable for the connectivity, consistency, and timely delivery of the components of the response to brief including strategy, comms planning and investment and optimization and work with relevant internal and external parties to bring this to life.

• Influence, inspire and motivate your team. Managing workloads of Managers, Planning Executives, and Coordinators.
• Assist the Client Partner in seeking out opportunities to grow existing business and drive organic growth across group of accounts, through Zenith’s services as well as those of Publicis Groupe.

Qualifications

• 8+ years experience in media, digital or marketing preferred.
• Tertiary qualification in a related field (marketing, advertising, media, digital)
• Depth knowledge of syndicated and proprietary tools is an advantage
• Advanced knowledge of the Australian media landscape including digital
• Exceptional client facing communicator with excellent presentation skills
• A proven leader who can coach and inspire a team
• A natural collaborator and problem solver who is enthusiastic about helping others with the ability to coordinate the output of a diverse range of specialists

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.