Full-Time

Copywriter

Confirmed live in the last 24 hours

Tovala

Tovala

51-200 employees

Smart oven with meal delivery service

Food & Agriculture
Hardware
Consumer Goods

Junior, Mid

Remote in USA

Category
Content & Writing
Copywriting
Required Skills
Social Media
Requirements
  • Have 2+ years of copywriting experience at an in-house marketing department or external agency.
  • Have a portfolio of fun, fresh, thoughtful copy that makes us want to take a second look (and a third look, and a fourth look…).
  • Have experience writing for digital, email, social, and print AND know how to flex tone according to the creative task at hand. Whether that’s an intriguing subject line, a witty social caption, or a bold headline that makes the reader hungry for more.
Responsibilities
  • Demonstrate your craft: write clear, persuasive, and on-brand copy across all marketing channels, but esp. digital—everything from email journeys to organic social.
  • Act as the expert: on Tovala’s brand voice and tone, that is. And keep a pulse on how that voice best comes to life throughout the full experience.
  • Know thy consumer: immerse yourself in the customer experience, using customer insights and a consumer-centric lens to tailor copy to where they’re at in the funnel.
  • Show your range: meticulously self-edit, present multiple “ways in” to bring requests to life, and find different angles to approach work.

Tovala combines hardware, software, and food to simplify home cooking with its Tovala Smart Oven and meal delivery service. The Smart Oven is a countertop appliance that cooks meals automatically when customers scan a QR code on Tovala-prepared meals. This system is designed for busy individuals and families who want healthy, home-cooked meals without spending much time cooking. Tovala targets health-conscious consumers and operates in the meal kit and smart kitchen appliance markets. Its business model includes selling the Smart Oven and offering a subscription service for meal deliveries, ensuring a seamless cooking experience. Revenue comes from oven sales and subscription fees, and the company has experienced rapid growth since its start in 2015, building a loyal customer base. Tovala also focuses on creating a positive work culture, valuing employee well-being and fostering a supportive environment.

Company Stage

Series C

Total Funding

$69.6M

Headquarters

Chicago, Illinois

Founded

2017

Growth & Insights
Headcount

6 month growth

5%

1 year growth

0%

2 year growth

38%
Simplify Jobs

Simplify's Take

What believers are saying

  • Integration with smart home ecosystems enhances Tovala's user convenience and appeal.
  • The rise of remote work increases demand for Tovala's convenient meal solutions.
  • Subscription-based services provide a stable revenue model for Tovala's meal delivery.

What critics are saying

  • Increased competition from companies like June Oven and Brava threatens Tovala's market share.
  • Semiconductor shortages could disrupt the production of Tovala's smart ovens.
  • Rising ingredient costs may impact Tovala's pricing strategy and profitability.

What makes Tovala unique

  • Tovala combines a smart oven with a meal delivery service for convenience.
  • The Tovala Smart Oven automates cooking through QR code scanning for effortless meals.
  • Tovala targets health-conscious consumers with its chef-crafted, nutritious meal offerings.

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