Full-Time
Copywriter
Confirmed live in the last 24 hours
Tovala
51-200 employees
Smart oven and meal delivery service
Junior, Mid
United States
Hybrid position with remote work options.
- Have 2+ years of copywriting experience at an in-house marketing department or external agency.
- Have a portfolio of fun, fresh, thoughtful copy that makes us want to take a second look (and a third look, and a fourth look…).
- Have experience writing for digital, email, social, and print AND know how to flex tone according to the creative task at hand. Whether that’s an intriguing subject line, a witty social caption, or a bold headline that makes the reader hungry for more.
- Demonstrate your craft: write clear, persuasive, and on-brand copy across all marketing channels, but esp. digital—everything from email journeys to organic social.
- Act as the expert: on Tovala’s brand voice and tone, that is. And keep a pulse on how that voice best comes to life throughout the full experience.
- Know thy consumer: immerse yourself in the customer experience, using customer insights and a consumer-centric lens to tailor copy to where they’re at in the funnel.
- Show your range: meticulously self-edit, present multiple “ways in” to bring requests to life, and find different angles to approach work.
Tovala combines hardware, software, and food to simplify home cooking with its Tovala Smart Oven and meal delivery service. The Smart Oven is a countertop appliance that cooks meals automatically when customers scan a QR code on Tovala-prepared meals. This system is designed for busy individuals and families who want healthy, home-cooked meals without spending much time cooking. Tovala differentiates itself from competitors by offering a seamless cooking experience where meals are specifically designed for their oven, along with a subscription service for meal delivery. The company's goal is to provide convenient, nutritious meals while fostering a positive work culture and supporting its employees.
Company Stage
Series C
Total Funding
$168.9M
Headquarters
Chicago, Illinois
Founded
2017
6 month growth
↑ 1%1 year growth
↓ -5%2 year growth
↑ 33%
Simplify's Take
What believers are saying
- Tovala's rapid growth and significant funding rounds, including a $30M Series C, indicate strong investor confidence and potential for expansion.
- Recognition as one of Y Combinator's Top Companies 2022 highlights Tovala's innovative approach and industry impact.
- The launch of the Smart Oven Air Fryer expands Tovala's product line, potentially attracting a broader customer base.
What critics are saying
- The dual focus on hardware and meal delivery could stretch resources thin, potentially impacting product quality or service consistency.
- The competitive landscape in both the smart kitchen appliance and meal delivery markets is intense, requiring continuous innovation to stay ahead.
What makes Tovala unique
- Tovala uniquely combines a smart kitchen appliance with a meal delivery service, offering a seamless cooking experience that competitors in either market alone cannot match.
- The Tovala Smart Oven's QR code scanning feature automates the cooking process, providing unmatched convenience and precision in meal preparation.
- Tovala's focus on health-conscious, time-strapped consumers sets it apart in the crowded meal kit and kitchen appliance markets.
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