Media Planning Manager
Publicis Groupe
Media Planning Manager
Publicis Groupe
Runs advertising and digital transformation services
Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.
Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound
transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.
This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.
It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.
Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise.
They are true leaders with responsibility for revenue, profitability and leading the relationship
with our clients. We could not be more committed to delivering excellence and we articulate our
approach to that as the following;
Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.
We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.
We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.
We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.
We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.
1. Client Management
• Establish a good relationship with clients, obtaining feedback from clients from time to time, resulting in overall clients' satisfaction; little or no clients' complaints on major issues.
• Responsive to clients' requests in an accurate/ appropriate manner.
• Update the clients on new packages, competitive alerts, new media opportunities and
follow-through on campaigns.
• Communicate to the team on clients' special requests (e.g. special, ad hoc report).
2. Business Partner Management
• Develop good relationships with business partners (e.g. creative, media owners), hence the ability to obtain updated information (e.g. formats, guidelines, packages, deadlines) that contributes to the work objectives, value-add to clients or a smooth campaign placement.
• Ensure clear documentation on all communications with business partners.
• Ensure terms and conditions in media owner contracts are approved by supervisor.
3. Research & Media Applications Proficiency
• Perform basic and advanced functions of planning/booking systems, both syndicated and proprietary, thus completing each transaction/ placement successfully.
• Generate reports (e.g. by medium, pre-and-post-buy, syndicated and proprietary reports.)
• Apply agency's planning approach.
4. Financial
• Accurate and timely input into billing system.
• Update and follow-through all changes to media placement.
• Adhere to media planning process.
• Reconcile media payment variances.
5. Industry Knowledge (Consumer, Business or Brand Insights)
• Basic understanding of media scene & developments – online & offline media
• Basic awareness of brand and product categories, and the competitive framework, thus able to carry out online & offline media planning.
• Conduct basic analysis of targets involvement with the various media.
• Apply the insights of the analysis to create an effective plan/buy.
6. Investment Management
• Optimize/adhere to budget constraints in clients'/schedule brief.
• Perform expenditure update.
• Manage and allocate cost for brands across medium used.
7. Corporate Responsibility
• Demonstrate appropriate behaviours to uphold the company's image, reputation and
credentials.
Our employee benefits package comprises the following:
Runs advertising and digital transformation services
Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.
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