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Highgate and Eternam enter Greece with joint acquisition of Zafolia Hotel Athens. Summary. Highgate and Eternam jointly acquire Zafolia Hotel Athens, marking Highgate's first investment in Greece and expanding its Southern Europe platform. The 191-key property features a seasonal rooftop pool and holds Green Key environmental certification, with plans to renovate all guestrooms and public spaces and Eternam's Alcyon Hospitality Europe fund set to deploy about €60 million of equity over 18 months. LONDON - September 21, 2026 - Highgate and Eternam today announced that they have jointly acquired the Zafolia Hotel Athens, a 191-key independent hotel in downtown Athens. This transaction marks Highgate's first investment in Greece and expands its platform across Southern Europe. Building upon its Portugal portfolio, the Company continues to pursue opportunities across Southern Europe spanning both urban hotels and destination resorts. Highgate is committed to bringing its 35+ years of hospitality leadership to each project it pursues throughout the region. "This acquisition establishes Highgate's presence in Greece and demonstrates Highgate's ability to source and execute high-quality opportunities across markets," said Highgate Senior Vice President of Acquisitions Nicholas Mellis. "We are delighted to be partnering with Eternam on this opportunity, and we look forward to expanding our partnership across Europe." For Eternam, the acquisition of Zafolia Hotel Athens marks the second investment completed by Alcyon Hospitality Europe, following the acquisition of the Hilton Garden Inn Rome Claridge in July. The third fund in Eternam's dedicated hospitality investment range, Alcyon Hospitality Europe reflects the firm's conviction in the long-term value-creation potential of European hospitality markets, particularly in major cities. "Capital cities such as Rome and Athens combine structurally resilient leisure and business demand with quality hotel assets on which we see room for further value creation. This is an investment thesis we intend to pursue with ambition, with the fund set to deploy approximately €60 million of equity over the next 18 months," said Jonathan Donio, President of Eternam. Zafolia Hotel Athens is an upscale lifestyle hotel in downtown Athens featuring 191 guestrooms and suites and a seasonal rooftop pool and garden with sweeping city views. It holds a Green Key international environmental certification and offers convenient access to many famed city landmarks nearby. The hotel has been family owned and operated for nearly four decades. Highgate and Eternam aim to build upon the legacy of this longstanding property with reinvestment plans that include a renovation to all guestrooms and public spaces. Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America. With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands. To learn more, visit www.highgate.com.

HVMG names Pete Sams president. ATLANTA, August 19, 2026 - Hospitality Ventures Management Group (HVMG), an Atlanta-based operator of 60 premium-branded full-service hotels, resorts, and upscale select-service hotels, today announced that Pete Sams has joined the company as president. As president, Sams will oversee the day-to-day business and be responsible for company performance as HVMG continues its pursuit of operational excellence and enters its next phase of growth. "After a thoughtful and diligent search process and spending significant time getting to know Pete both personally and professionally, it became very clear that he is the right person and an exceptional fit for this role," said Robert Cole, founder and CEO. "We share a strong alignment around leadership philosophy, and Pete brings a compelling combination of operational excellence, industry relationships, financial and business acumen, and a proven ability to develop high-performing teams." Cole added, "His career provides a rare depth and breadth of experience across the hospitality industry - from his first 10 years in finance and accounting, to a decade in property-level general manager roles, to the past 12 years in senior, above-property leadership overseeing full-service, multi-unit operations. Finally, with Pete assuming the role of president, I'll be able to take a step back from the day-to-day operations and devote more of my time to strategy, strengthening our existing relationships and building new ones that will support our continued growth." Sams joins HVMG most recently from Highgate Hotels, where he served as president. Previously, Sams held multiple leadership roles within the KSL portfolio, including serving for more than six years as chief operating officer of Peregrine Hospitality and Davidson Hospitality Group. At Peregrine, he helped launch a dedicated, in-house management platform for KSL Capital that operated more than 45 distinguished hotels, including several premier destination resorts. As COO of Davidson, the company doubled in size during his tenure and won the prestigious J.D. Power Award for top guest satisfaction among third-party operators. Earlier in his career, Sams held corporate above-property leadership positions with Interstate Hotels & Resorts and White Lodging Services and spent more than a decade as a general manager with Omni Hotels & Resorts, including at its 836-room flagship hotel in Washington, D.C. After proudly serving in the U.S. Army, Sams earned his bachelor's degree in finance from Texas A&M University-Corpus Christi. "I am honored to join HVMG as president at such an exciting time in the company's evolution," Sams said. "As a founder of two companies and a former general manager himself, Robert has built HVMG from a single hotel 25 years ago into an organization with a strong foundation, an inspiring culture and values that align with my own. I am grateful for the opportunity to work with Robert and lead this talented team as we build on that foundation, continue raising the bar on performance and position HVMG for its next chapter of growth."

Viceroy marks return to New York with Viceroy Park Avenue. Viceroy Hotels & Residences announced Viceroy Park Avenue, marking the brand's return to New York City. The hotel is set to welcome guests in December 2026 at the corner of Park Avenue South and 29th Street in Manhattan's NoMad neighborhood. Viceroy has partnered with Tao Group Hospitality to lead the hotel's food and beverage programming. Viceroy previously had a property on 57th Street in Manhattan, but it stopped operating as a Viceroy in 2019 and rebranded into Le Méridien New York, Central Park. The project is a joint real estate venture between Viceroy's parent company, Highgate, Tao Group Hospitality and BGO. "New York remains one of the most attractive and enduring hospitality markets in the world, and Viceroy Park Avenue reflects our conviction in the city's long-term growth and global appeal," said Matthew Cervino, managing partner of BGO. "By combining a premier location, differentiated luxury offerings, and best-in-class operating partners, we believe this investment is exceptionally well-positioned to deliver lasting value for our clients while setting a new standard for luxury hospitality in one of the world's most dynamic destinations. We are excited to help bring a new landmark hospitality experience to Park Avenue South." Designed by Meyer Davis Studio, the hotel will feature 252 guestrooms and suites, including four presidential suites, a rooftop pool and lounge, meeting and event spaces, and a spa and wellness area. Three of the presidential suites, located on the 18th floor, range from 755 square feet to 2,100 square feet, alongside a duplex suite with 2,000 square feet of living and entertaining space. The property offers more than 15,000 square feet of event space across three dedicated rooms. The spa and fitness center, located on the third floor, includes four treatment rooms, a sauna, steam room and cold plunge. "Viceroy Park Avenue represents an exciting milestone for our brand and a natural next step, as we continue shaping a more thoughtful, experiential approach to luxury hospitality," said Arash Azarbarzin, CEO of Viceroy Hotels & Residences. "Today's travelers are looking for moments that feel authentic, personal, and connected to the places they visit. With Viceroy Park Avenue, we are creating a hotel that reflects the energy and cultural spirit of New York City while delivering a style of hospitality that feels refined yet relaxed, elevated yet human. New York is one of the most important hospitality markets in the world, and our return to the city is an important step in the continued growth of the Viceroy brand." "Viceroy has built a reputation for delivering distinctive luxury hospitality experiences, and we're excited to partner with such an iconic brand," said Noah Tepperberg, Co-CEO of Tao Group Hospitality. "We look forward to bringing our expertise in hospitality and dining to the property and creating compelling food and beverage experiences for both guests and locals alike." Viceroy Park Avenue joins a portfolio that includes The Observatory Sun Valley, A Viceroy Resort, slated to open in fall 2026 in Sun Valley, Idaho, along with additional projects in Playa del Carmen, Puerto Vallarta, Nashville, Austin, Ft. Lauderdale, Clearwater Beach, Puerto Rico and the Hudson Valley.