Full-Time

VP – Strategic Creative Production

Confirmed live in the last 24 hours

SharkNinja

SharkNinja

1,001-5,000 employees

Designs and manufactures high-performance home appliances

Industrial & Manufacturing
Consumer Goods

Senior, Expert

Irvine, CA, USA

Role is based in Irvine, CA.

Category
Visual Effects (VFX)
Motion Graphics
Art, Graphics & Animation
Required Skills
Social Media
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Film/Media, Communications, or a related field; advanced degree preferred.
  • 15+ years of experience in content creation, video production, or social media, with at least 5 years in a senior leadership role.
  • Demonstrated experience in managing large-scale creative projects from concept to delivery, particularly in a consumer product or lifestyle brand setting.
  • Strong knowledge of video production processes, digital marketing, and social media strategy.
  • Proven track record of delivering high-quality content that drives engagement, supports brand growth, and aligns with strategic business objectives.
  • Exceptional leadership skills with a passion for mentoring and developing creative talent.
  • Strong analytical mindset with experience leveraging data to inform creative direction and performance optimization.
  • Excellent communication skills, able to convey creative ideas and production requirements across diverse teams and stakeholders.
Responsibilities
  • Develop and execute a content strategy that aligns with SharkNinja Studio’s vision and business goals, maximizing reach, engagement, and conversion across digital platforms.
  • Collaborate with product, marketing, and brand teams to ensure alignment on messaging and positioning, showcasing product features and benefits in a compelling and innovative way.
  • Ensure executive alignment with the strategic and operational vision for the SN studios in partnership with the VP Global Head of Creative production.
  • Strategically push the creative execution and storytelling to ensure that the work breaks through and clearly communicates the Product WOWs.
  • Oversee the strategic creative direction across content, driving innovative storytelling approaches that highlight product functionality and consumer value.
  • Develop a future forward plan that allows for continue growth and efficiency in global production. Ensure that SN Studio is being set-up to future proof for new and innovative storytelling channels.
  • Ensure high-quality outputs that breakthrough and meet brand standards and appeal to our target audiences.
  • Inspire and mentor a team of production experts, fostering a culture of creativity, collaboration, and continuous improvement.
  • Help manage the budgeting, scheduling, and resource allocation for content production, ensuring projects are delivered on time and within budget.
  • Work closely with cross-functional partners to operationalize process between Boston, NYC & EMEA teams to ensure a clear, efficient and outrageously extraordinary output.
  • Develop a seamless process for content development in partnership with the Social, IMC, Creative & Marketing teams.
  • Work closely with product development teams to develop a deep understanding of product functionality, ensuring that content effectively communicates product features and unique selling points.
  • Partner with marketing, e-commerce, and analytics teams to leverage data-driven insights, optimize content performance, and inform future creative direction.
  • Act as a bridge between creative and operational teams, fostering a collaborative environment where strategy, execution, and product knowledge converge seamlessly.
  • Stay updated on trends in social media, video content, and digital marketing, applying relevant insights to keep SharkNinja Studio’s content at the cutting edge.
  • Explore new platforms, content formats, and production technologies to enhance the team’s capabilities and deliver fresh, impactful content.

SharkNinja designs and manufactures home appliances and cleaning products that aim to make everyday tasks easier and more enjoyable. Their product range includes vacuum cleaners, kitchen appliances, and various household gadgets. These products are engineered to be efficient and user-friendly, helping consumers manage their daily chores effectively. SharkNinja stands out from competitors by focusing on high-quality, reliable products that receive positive customer feedback. The company’s goal is to enhance the quality of life for its users by providing solutions that foster consumer satisfaction and encourage brand loyalty.

Company Stage

IPO

Total Funding

$558.6M

Headquarters

Needham, Alabama

Founded

1994

Simplify Jobs

Simplify's Take

What believers are saying

  • Significant investments from firms like Jump Financial LLC and TimesSquare Capital Management LLC indicate strong market confidence and potential for growth.
  • The introduction of innovative products like the Ninja(R) SLUSHi(TM) Professional Frozen Drink Maker showcases SharkNinja's commitment to continuous product development and market relevance.
  • High-profile endorsements and global brand ambassadors like David Beckham can significantly boost brand recognition and consumer trust.

What critics are saying

  • The competitive landscape in home appliances is intense, with major players like iRobot posing a constant threat to market share.
  • Relying heavily on high-profile endorsements can be risky if the public image of the ambassador changes negatively.

What makes SharkNinja unique

  • SharkNinja's dual-brand strategy with 'Shark' and 'Ninja' allows it to target different segments of the home appliance market, unlike competitors who may focus on a single brand.
  • The company's emphasis on high-performance and technologically advanced products sets it apart in the consumer goods market, where many competitors offer more basic solutions.
  • SharkNinja's strategic marketing, led by a seasoned CMO and bolstered by high-profile endorsements like David Beckham, enhances its brand visibility and consumer appeal.

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