Product Marketing Manager
Platform
Posted on 1/6/2024
INACTIVE
Iterable

501-1,000 employees

AI-powered platform for personalized customer communications
Company Overview
Iterable, a leading AI-Powered Customer Communication Platform, excels in delivering personalized and dynamic cross-channel communications at scale, serving renowned brands like Redfin, Priceline, Calm, and Box. The company's competitive advantage lies in its exceptional customer support, with clients praising the team's extensive knowledge of the platform. This, coupled with their commitment to harmonizing customer experiences, positions Iterable as an industry leader in customer communication.
Data & Analytics

Company Stage

Series E

Total Funding

$342.2M

Founded

2013

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

2%

1 year growth

0%

2 year growth

18%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Market Research
Sales
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • Minimum 4+ years experience in Enterprise B2B product marketing/martech/SaaS, preferably for a platform solution
  • Bachelor’s degree in marketing, business, or a related field
  • Strong technical aptitude to understand and clearly convey key product and technology differentiators
  • Outstanding written and verbal communication skills
  • Ability to effectively partner across functions within a fast-paced, changing environment
  • Ability to use insights, data, and analyses to drive decisions and optimize campaigns
  • Bias for action and ability to move with speed
  • Growth mindset and strong desire to learn, grow, and take on new challenges
Responsibilities
  • Own and drive development of a cohesive and differentiated platform narrative and integrated GTM orchestration
  • Lead the successful launch of new products and features, ensuring a coordinated effort across all teams
  • Develop high-impact marketing collateral, including product guides, demos, white papers, presentations, and case studies, to support sales and marketing
  • Conduct thorough market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation
  • Test, iterate and rollout measurable and scalable programs that can drive meaningful business impact
Desired Qualifications
  • Domain expertise in martech, CEP, CDP or AI-enabled cross-channel marketing automation space
  • Experience working with Iterable or an Iterable competitor
  • MBA
  • History of success in quickly, yet strategically, driving impact via tailored marketing approaches
  • Experience successfully launching products with compelling and strategic marketing campaigns