Full-Time
Director – SEO & Content Marketing
Posted on 3/23/2023
Mobile banking & debit cards
Senior
San Francisco, CA, USA
- Proven track record of generating and converting organic traffic to deliver growth at a DTC brand through web, SEO, and content programs
- Experience working with Editorial Content teams and agencies to build compelling SEO content
- Demonstrated experience in SEO fundamentals and understanding of the interaction between site architecture and content to deliver organic traffic performance
- Data-driven decision making, experience analyzing insights to inform web strategies and testing roadmaps, with hands-on experience performing A/B tests, lift measurement studies, running experiments at scale and managing related testing tools
- Strong leadership presence with ability to lead, influence, and direct projects and processes across multiple teams
- Experience developing a team of direct and indirect reports of varying career levels - Demonstrated coaching skills and ability to inspire team members
- Comfort working in a dynamic, fast-paced environment with the ability to thrive in ambiguity
- 6+ years of proven experience in content marketing, organic growth marketing, web optimization, etc
- Define a multi-year organic growth roadmap maximizing web, SEO, content, and lead-gen partnerships
- Develop and own the overarching web strategy, including site updates, landing page experiences, content, testing and optimization that support engagement, acquisition, and conversion
- Lead SEO initiatives that drive customer acquisition, improve website visibility and achieve performance goals
- Partner with Analytics to establish a clear measurement framework, define critical metrics, track and analyze performance, and demonstrate business impact
- Cultivate a culture of testing and experimentation to drive innovation, apply findings, and uncover optimization opportunities that increase acquisition and deliver best-in-class member experiences
- Establish systems of governance and standards, define technical requirements and resources needed to complete short and long term plans
- Lead and develop a team of high-performing marketers, providing mentorship and nurturing their career growth
- Keep Chime's mission and member's needs top of mind as you strategize and curate content
- Experience with the technical aspects of running a website, including web analytics, UX, technical and content SEO, domain management, content management system, HTML/CSS/JavaScript, and A/B testing, and other web platform tools. Wordpress experience is a plus
Chime's mission is to make financial peace of mind a reality for everyone. The company has created "a new approach to online banking that doesn’t rely on fees, gets you your paycheck up to 2 days early with direct deposit, and helps you grow your savings automatically."
Company Stage
Series G
Total Funding
$2.2B
Headquarters
San Francisco, California
Founded
2012
6 month growth
↑ 6%1 year growth
↑ 13%2 year growth
↑ 13%Benefits
Competitive salary based on experience
401k match plus the usual medical, dental, vision, life, and disability benefits
Generous vacation policy and company-wide Take Care of Yourself Days
Virtual events to connect with your fellow Chimers- think cooking classes, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!