Paid Media & Influencer Marketing Manager
About the job
- At least 4 years of experience in paid media, performance marketing, digital marketing, and/or influencer marketing; experience in digital, influencer marketing, or creative agencies is preferred.
- Hands-on experience managing and optimizing campaigns across Meta Ads and TikTok Ads.
- Experience amplifying influencer and creator content through paid media strategies.
- Knowledge of influencer and creator marketing, including scouting, campaign execution, content management, and performance analysis.
- Experience managing paid media and influencer marketing budgets, including allocation, monitoring, optimization, and reallocation based on results.
- Understanding of performance metrics including CPM, CPC, CTR, CPE, CPV, CPA, conversions, ROAS, and ROI.
- Experience working with Partnership Ads, Spark Ads, whitelisting, boosting, and creator content amplification.
- Knowledge of UGC strategies and creator-led content for organic and paid campaigns.
- Ability to analyze the performance of creators, audiences, content formats, and platforms to identify optimization opportunities.
- Ability to translate data into actionable recommendations.
- Knowledge of tracking, reporting, and digital analytics tools.
- Plan, implement, monitor, and optimize paid media campaigns across Meta Ads and TikTok Ads.
- Develop paid media strategies to amplify influencer, creator, and UGC content.
- Manage campaign budgets and allocate or reallocate investment according to performance and business objectives.
- Analyze the performance of creators, content, audiences, formats, and platforms to identify optimization opportunities.
- Coordinate with Influencer Marketing teams to select content with the greatest potential for paid amplification and performance.
- Support the development and execution of influencer marketing and creator marketing campaigns.
- Implement and optimize Partnership Ads, Spark Ads, whitelisting, boosting, and other creator amplification formats.
- Monitor key performance indicators including CPM, CPC, CTR, CPE, CPV, CPA, conversions, ROAS, and ROI.
- Develop performance reports and translate campaign data into strategic recommendations and actionable insights.
- Conduct A/B testing across audiences, creators, formats, messaging, and creative assets.
- Identify high-performing creator content and recommend when to increase, maintain, reallocate, or stop investment.
- Collaborate with Influencer Marketing, Content, Creative, and Client Service teams to ensure campaigns meet performance and business objectives.
- Advanced English proficiency.
About the company
Another Computer Store operates in Launceston, Tasmania as an Information Technology and Services provider with a physical location at 164 Bathurst Street. It offers computer hardware and related IT services to customers, combining product sales with hands-on support. Its services likely include sales of computers and accessories, repairs, setup, and technical assistance for home and small business users. Customers visit the store for in-person consultations, device troubleshooting, and installation help, receiving guidance tailored to their needs. The business differentiates itself through local presence and direct, personable service in a brick-and-mortar setting, focusing on practical IT solutions for everyday users. The goal is to help customers acquire, set up, and maintain technology effectively by providing accessible local support and products.
Company Size
1-10
Company Stage
N/A
Total Funding
N/A
Headquarters
Launceston, Australia
Founded
2020
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Simplify's Take
What believers are saying
- Another raised $2.5 million in January 2026 from Anthemis FIL and Westbound.
- The company serves about 30 customers across apparel, footwear, and beauty, including Fortune 500 firms.
- Another plans a summer 2026 product launch after reducing manual processing by 84 percent.
What critics are saying
- Another has only $2.9 million total funding, limiting enterprise sales, integrations, and runway.
- Off-price incumbents and retailers can build similar workflows in-house before summer 2026.
- If customer adoption stalls beyond 30 clients, Another remains a niche workflow tool, not a platform.
What makes another unique
- Corina Marshall's LVMH and Estée Lauder background gives Another rare off-price expertise.
- Another unifies ERP, returns, and buyer workflows into a single off-channel system.
- Xuan Yu brings 20 years of AI and machine-learning experience from McAfee and Bloomberg.
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Company News
Another, an AI-powered off-price operation platform, has raised over $2.5 million in an oversubscribed seed round led by Anthemis FIL and Westbound, bringing total funding to $2.9 million. The startup helps fashion retailers manage excess inventory through secondary market channels. Founded in 2024 by Corina Marshall, a former LVMH and Estée Lauder executive, Another currently serves around 30 customers across apparel, footwear and beauty. The platform integrates with enterprise resource planning systems to centralise data management and automate off-channel operations, reducing manual processing time by 84 percent. The system generates automated suggestions based on past transactions and can predict margins and sustainability metrics. Another's collaborative platform connects internal teams and external partners, enabling inventory proposals and payment requests. The company plans to use the funding for team expansion and product development.
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