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Publicis Groupe

Runs advertising and digital transformation services

Audience Strategy Associate Director

Growth & MarketingConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Strong experience in AdTech, audience strategy, or digital activation within an agency or advertiser environment.
  • Deep understanding of audience segmentation, data activation, and cross-platform delivery.
  • Knowledge of AdTech ecosystems, including ad servers, demand-side platforms, and data platforms.
  • Experience translating data privacy requirements into practical, compliant activation strategies.
  • Ability to design scalable processes and introduce automation to improve performance and efficiency.
  • Experience leading or mentoring teams, with a collaborative and supportive leadership style.

Responsibilities

  • Lead the end-to-end audience strategy, from segmentation and enrichment through to activation and performance measurement.
  • Design scalable frameworks that connect first-party, contextual, and partner data across channels.
  • Oversee audience infrastructure and governance, ensuring consistency, quality, and operational excellence.
  • Translate data, analytics, and modelling insights into actionable audience strategies that drive results.
  • Shape AdTech strategy across ad serving, tagging, and tracking, ensuring a strong and future-ready foundation.
  • Drive automation initiatives that improve efficiency, reduce manual processes, and support scale.
  • Partner with cross-functional teams and lead stakeholders across marketing, data, product, and privacy functions.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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