I

ID.me

Runs a digital ID wallet for online sign-ins

Executive Creative Director

Brand & Creative MarketingPosted on Nov 10
Full-timeMountain View, CA, USA

About the Job

Requirements

  • At least 12 years of experience in creative roles, including at least 5 years leading creative teams as a Creative Director, Group Creative Director, or equivalent.
  • A portfolio of award-caliber work across brand, digital, and integrated campaigns, with a clear account of the candidate's role and results.
  • Experience building or evolving a brand system at a technology, fintech, security, healthcare, or other trust-driven company.
  • Strong craft judgment in design, copy, and art direction, with the ability to give specific, useful feedback to each discipline.
  • A track record of hiring, developing, and retaining excellent creative talent.
  • Skill at presenting and defending creative work to executives and building trust with Product, Legal, and Compliance partners.
  • Experience managing budgets, agencies, and production vendors.
  • Fluency in digital and social channels, motion, video, and modern creative tools, including AI-assisted workflows.

Responsibilities

  • Set and defend a clear creative point of view for IDMe and keep the brand consistent across every channel and touchpoint.
  • Hire, coach, and develop creative directors, designers, writers, and producers, and build a culture of craft, candor, and speed.
  • Evolve IDMe's visual and verbal identity, including its logo, color, typography, photography, and voice, and make the brand system easy for teams to use correctly.
  • Lead integrated campaigns, product launches, brand films, and major announcements from concept through delivery.
  • Partner with Product and Design so marketing, onboarding, and in-product moments feel like one brand.
  • Translate security, privacy, and identity concepts into clear, human storytelling for consumers, government partners, and enterprise buyers.
  • Work with Marketing, Communications, Sales, Legal, and Compliance to align creative work with business goals and regulatory requirements.
  • Select, brief, and direct external studios, production companies, and freelancers, and hold them to the same standard as the in-house team.
  • Own budget, resourcing, workflow, and quality control so work ships on time.
  • Use testing, audience insight, and performance data to improve creative decisions without flattening the idea.

Desired Qualifications

  • Experience in regulated or public-sector-adjacent industries, or in consumer products with a large and diverse audience.
  • A background in both in-house and agency creative leadership.
  • Experience with accessibility-first design and plain-language communication.
  • A point of view on how AI is changing creative work and how to use it responsibly.

About the Company

ID.me

Runs a digital ID wallet for online sign-ins

ID.me runs a digital identity wallet that lets people prove who they are online once, then sign in to government agencies, health systems, and online stores without repeating the check. In 2018, it became the first identity provider certified to the federal standard for proving a person's identity online, and in 2021 the IRS adopted it for taxpayers' online accounts. Users photograph a government ID and take a selfie, or confirm who they are with an ID.me agent on a video call, and the result is saved for reuse on other sites. Organizations that accept ID.me pay for each check or through subscriptions, and people use it for free. ID.me was founded in 2010 to verify military members for online discounts and is based in McLean, Virginia.

Company size
1,001-5,000
Company stage
Series E
Total funding
$727.3M
Headquarters
McLean, VA
Founded
2010

Recently Posted Jobs

Explore more opportunities at ID.me

See more jobs