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Publicis Groupe

Runs advertising and digital transformation services

Program Manager - Digital and CRM Business Enablement

Program ManagementConfirmed live in the last 24 hours
Full-timeMilan, Metropolitan City of Milan, ItalyNo salary listedIn-person

About the Job

Requirements

  • Significant experience in project management, account leadership, product, CRM, digital transformation, marketing operations, customer experience, strategy, or related areas.
  • Experience managing senior stakeholders and coordinating initiatives across different teams and functions.
  • Ability to work autonomously, structure complex activities, and drive progress.
  • Strong communication, facilitation, presentation, and problem-solving skills.
  • A flexible, pragmatic, client-oriented, and hands-on approach.
  • Fluency in Italian and good working English.

Responsibilities

  • Take ownership of digital and CRM initiatives, provide practical advice to clients, and connect business priorities with delivery activities.
  • Coordinate digital and CRM initiatives across brands, markets, and functional teams.
  • Connect central and brand perspectives with local business priorities and activation strategies.
  • Translate business and market needs into clear and actionable initiatives.
  • Help client and delivery teams align around priorities, expected outcomes, and business value.
  • Build effective relationships with client stakeholders across CRM, web, marketing, digital, operations, product, and technology.
  • Provide practical advice on digital business priorities, operating models, and delivery approaches.
  • Facilitate workshops, alignment sessions, and decision-making discussions.
  • Communicate with senior and operational stakeholders on the client side.
  • Contribute to the evolution of digital operating models, processes, and ways of working.
  • Support the rollout and adoption of digital tools and operational solutions.
  • Identify opportunities to improve efficiency, consistency, and collaboration.
  • Promote continuous improvement across client and internal teams.

Desired Qualifications

  • Experience working in international, multi-market, or complex organizational environments.
  • Previous experience in a consulting, agency, or client-facing environment.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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