Vice President

Overview:

The Vice President of Digital Performance Marketing & Loyalty will lead the strategic vision and execution for all digital marketing, customer acquisition, and loyalty initiatives across the Americas region for SharkNinja, a leading global brand in home appliances and cleaning solutions. The Vice President, Digital Performance Marketing & Loyalty is pivotal in driving growth and consumer engagement, leveraging data, cutting-edge marketing technologies, and performance-driven strategies. The successful candidate will work closely with cross-functional teams and global counterparts to deliver targeted campaigns, optimize customer journeys, and enhance brand loyalty.

Key Responsibilities:

Digital Performance Marketing Strategy

• Develop and implement a comprehensive digital marketing strategy to drive customer acquisition, retention, and revenue growth in the Americas region

• Oversee all aspects of performance marketing, including Paid Search (SEM), Paid Social, Display Advertising, Programmatic, SEO, and Affiliate Marketing

• Set KPIs and benchmarks for growth, ensuring measurable success through data-driven decisions

• Lead the development of campaigns that optimize the digital customer journey, maximize ROAS (Return on Ad Spend), and improve overall digital channel performance

• Continuously refine and enhance marketing strategies to stay ahead of industry trends and ensure SharkNinja remains competitive in the digital landscape

Loyalty and Customer Retention

• Design and implement innovative loyalty programs aimed at increasing customer lifetime value (CLV) and brand advocacy

• Collaborate with CRM and Customer Experience teams to create a seamless, personalized experience across digital touchpoints, ensuring loyalty program integration

• Leverage data and customer insights to segment audiences, creating tailored campaigns that increase engagement and retention

• Develop initiatives that foster customer loyalty, reward repeat purchases, and encourage product upsell and cross-sell

Cross-Channel Optimization

• Lead omnichannel marketing efforts, ensuring consistency across digital, social, mobile, and email platforms

• Optimize channel mix for customer acquisition and retention, allocating budgets to maximize impact across paid and organic channels

• Coordinate with e-commerce, retail, and global marketing teams to ensure a cohesive brand experience across all touchpoints

• Drive innovation in creative and content strategies to enhance the consumer experience and engagement

Leadership & Team Management

• Build and lead a high-performing team of digital marketing and loyalty professionals, providing mentorship and career development opportunities

• Foster a culture of innovation, collaboration, and data-driven decision-making within the team

• Partner with internal stakeholders, including sales, product, and operations, to align marketing efforts with broader business objectives

• Manage relationships with external agencies and technology partners, ensuring they deliver high-quality results aligned with SharkNinja’s goals

Data & Analytics

• Utilize advanced analytics and performance data to guide marketing strategies, ensuring data-driven optimization and continuous improvement

• Implement marketing technology solutions (e.g., DMPs, CDPs, CRM tools) to enhance targeting, reporting, and customer insights

• Drive predictive analytics and AI-driven personalization to deliver tailored marketing experiences at scale

• Collaborate with finance to establish accurate budget forecasts, reporting mechanisms, and performance metrics

Qualifications:

Education & Experience

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred

• 10+ years of experience in digital marketing, with at least 5 years in a senior leadership role

• Proven success in leading performance marketing and loyalty initiatives, preferably within consumer products, e-commerce, or tech

• Strong experience in the Americas market, understanding regional nuances and consumer behavior trends

Skills & Competencies

• Deep expertise in digital performance marketing, including Paid Search, Paid Social, Display, SEO, and Affiliate marketing

• Proficiency in marketing analytics, data management, and CRM systems; familiarity with tools like Google Analytics, Salesforce, Marketo, etc.

• Strong leadership skills, with the ability to inspire and develop a team

• Results-oriented with a track record of driving growth and delivering measurable business impact

• Exceptional communication and collaboration skills to work across various departments and with global stakeholders

Reporting & Collaboration

• Reports to the SVP Digital Experience, Americas

• Close collaboration with Product Development, Sales, E-commerce, Global Marketing, and Customer Experience teams

• Direct management of regional digital marketing and loyalty teams across the Americas

Location: Needham, MA / Hybrid (3-4x per week in office)  

Why Join SharkNinja?

SharkNinja is a fast-paced, innovation-driven company that thrives on delivering groundbreaking products that enhance consumers’ lives. The VP of Digital Performance Marketing & Loyalty will be at the forefront of driving consumer engagement and building long-lasting brand relationships in the Americas region, making this a high-impact, influential role within the organization.