Full-Time

Account Director

Marketing Automation Focus

Bold Orange

Bold Orange

51-200 employees

Data-driven CX consulting and marketing services

Compensation Overview

$105k - $150k/yr

Minneapolis, MN, USA

Hybrid

Local hires work in the office 1–2 days per week; hires outside the metro area should expect travel to Minneapolis as requested.

Bachelor's

Category
Consulting (1)
Required Skills
CRM
HubSpot
Salesforce
Data Analysis

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Requirements
  • A bachelor's degree in business, marketing, communications, public relations, or equivalent work experience.
  • At least 7 years of experience in an agency setting.
  • At least 8 years of relevant experience across digital, creative, marketing automation, customer relationship management, and paid media, with a strong emphasis on digital strategy.
  • A strong understanding of digital and marketing technology ecosystems, customer journeys, and omnichannel campaign execution.
  • Experience advising clients or stakeholders on effectively leveraging marketing technology to achieve business outcomes.
  • The ability to translate complex technical and data concepts into clear, compelling client-facing narratives and strategic recommendations.
  • Proven ability to develop strategic frameworks and roadmaps for marketing automation and customer engagement programs.
  • The ability to anticipate, plan, and prioritize workload effectively and efficiently.
  • Strong interpersonal skills for diplomatically handling a fast-paced work environment.
  • Strong attention to detail.
  • Leadership skills and a desire to mentor.
Responsibilities
  • Lead digital strategy and execution across digital channels and technical platforms, including email, websites, and marketing automation, with emphasis on strategic planning and performance-driven execution.
  • Drive marketing automation strategy and execution aligned with business goals, leveraging platforms such as Salesforce Marketing Cloud, HubSpot, and Braze.
  • Partner with client teams across marketing, creative, technology, operations, finance, analytics, product, and senior management.
  • Build high-level client relationships and actively identify new opportunities.
  • Lead the development of strategic, data-driven marketing approaches across channels, emphasizing marketing automation, customer relationship management, and lifecycle strategy.
  • Lead and inspire cross-functional agency teams, set the vision and strategy for client work, and develop solutions that drive results.
  • Develop, nurture, and grow senior-level client relationships as a trusted advisor on marketing strategy, customer experience, and marketing technology.
  • Develop and clearly articulate well-informed points of view to lead and guide clients.
  • Author project briefs.
  • Monitor industry developments and best practices to inform strategy and keep clients ahead of the curve.
Desired Qualifications
  • Passion for learning the client's business, including its goals and objectives, products, markets, brand positioning, competitive landscape, industry, and distribution.
  • A desire to work in a fast-paced, creative environment with a can-do attitude.
  • A desire to continue learning and growing.

Bold Orange helps brands improve customer experiences across digital touchpoints. It offers end-to-end services for both consumer and business brands, including digital strategy, experience design, lifecycle and performance marketing, and Salesforce consulting. The product works by developing data-driven customer experience strategies and personalized interactions that modernize loyalty programs, CRM, and digital experiences. The company uses data analytics to measure results and drive growth, delivering go-to-market support, content, UX/UI design, loyalty and CRM programs, and digital advertising. What sets Bold Orange apart is its combination of consulting and agency services focused specifically on customer experience and digital transformation, with a strong emphasis on data-driven marketing and Salesforce expertise. The overall goal is to help brands grow by delivering measurable improvements in customer engagement, loyalty, and digital performance.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Minneapolis, Minnesota

Founded

2018

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Simplify Jobs

Simplify's Take

What believers are saying

  • Bold Orange earned 2026 Inc. Midwest growth recognition and 96% client retention.
  • Four 2026 Hermes awards show traction across CRM, advertising, and brand work.
  • 2026 Salesforce Connections visibility strengthens pipeline with enterprise CX buyers.

What critics are saying

  • Beringer replaced Mountaingate in August 2025, signaling ownership pressure for exits.
  • Service-heavy CX agencies face margin compression if clients shift spend to in-house AI.
  • If Beringer forces aggressive growth, culture and retention could deteriorate by 2027.

What makes Bold Orange unique

  • Beringer Capital backed Bold Orange in August 2025, validating its CX platform.
  • Journey 121 acquisition added SaaS technology for multi-location, hyper-local personalization programs.
  • Bold Orange combines Salesforce, Snowflake, and Databricks with creative and strategy services.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Mental Health Support

Wellness Program

Health Savings Account/Flexible Spending Account

Fertility Treatment Support

401(k) Retirement Plan

401(k) Company Match

Paid Parental Leave

Tuition Reimbursement

Commuter Benefits

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

2%

2 year growth

2%
Arx
Sep 4th, 2025
Wellnest Society Acquires Les Cercles de la Forme

Wellnest Society, with projected revenue of €40 million in 2024, has acquired the gym chain Les Cercles de la Forme, which has projected revenue of €30 million in 2024. This acquisition allows Wellnest Society to strengthen its presence in Île-de-France and expand its multisport offerings. Les Cercles de la Forme was previously owned by Montefiore Investment since 2017.

Alabama Now
Aug 26th, 2025
Beringer Capital partners with Bold Orange

Beringer Capital has made its second investment in Fund III by partnering with Bold Orange, a Minneapolis-based customer experience company. This partnership aims to enhance Bold Orange's technical capabilities, deepen partnerships, and pursue growth opportunities. The collaboration will leverage Bold Orange's expertise in data and technology platforms to deliver personalized customer experiences. Financial terms of the deal were not disclosed.

PR Newswire
Aug 26th, 2025
Beringer Capital makes second investment in Fund III, partnering with Bold Orange Company

Beringer Capital is proud to welcome Bold Orange into the family as the second platform investment in Fund III. Through this partnership, Beringer and Bold Orange are positioned to set a new standard for customer engagement in the digital era.

The Business Journals
Jul 11th, 2024
Bold Orange acquires marketing software company Journey 121

Bold Orange acquires marketing software company Journey 121.