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Ströer

Outdoor advertising network and digital media

Performance Manager

Data AnalysisConfirmed live in the last 24 hours
Full-timeBerlin, GermanyNo salary listed

About the Job

Requirements

  • Experience in data analysis and performance management, ideally at a digital publisher, in e-commerce, or in a comparable digital environment.
  • Strong knowledge of web analytics and reporting tools such as Google Analytics 4, Looker Studio, or Google Search Console, and the ability to learn new data sources quickly.
  • Knowledge of digital reach and monetization mechanisms, including the ability to assess developments in SEO, Google Discover, affiliate commerce, and AI usage.
  • Ability to analyze complex data, identify relationships, and derive clear priorities and actionable recommendations.
  • Understanding of business metrics and the ability to connect traffic, revenue, efficiency, and goal attainment.
  • Ability to communicate analytical findings clearly, engage different departments in data-based actions, and proactively improve existing processes in a structured way.

Responsibilities

  • Analyze the performance of five brands and monitor relevant KPIs for reach, content efficiency, affiliate revenue, video performance, and AI usage.
  • Identify trends, deviations, and growth opportunities; tailor findings to target audiences and derive actionable recommendations.
  • Develop data-based strategies with editorial, SEO, and commerce teams to sustainably increase reach, monetization, and business performance.
  • Support editorial teams with data-based input for topic selection and for optimizing and prioritizing content and formats.
  • Prepare regular performance analyses and business reviews, make strategic goals measurable, and support the development of concrete actions.
  • Consolidate dashboard and reporting requirements from business departments, prioritize further development with the BI team, and optimize cross-team workflows.

About the Company

Ströer

Outdoor advertising network and digital media

Ströer is a German digital multi-channel media company that combines outdoor advertising with online marketing and e-commerce. Its products run across multiple channels by using its physical advertising network (billboards and pillars) together with online assets like t-online.de to create unified campaigns. The company sets itself apart by offering an integrated, end-to-end advertising ecosystem that connects offline reach with a broad digital portfolio under one platform. Its goal is to be the leading provider of cross-channel advertising in Germany, uniting offline and online media for brands.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Cologne, Germany
Founded
1990

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