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How to verify and clean up your ActiveCampaign email list? Keeping your email list clean is essential for good deliverability, lower bounce rates, and accurate engagement metrics. OOPSpam now offers a direct ActiveCampaign integration that lets you scan your contacts for suspicious or risky email addresses, and remove them in just a few clicks. Here's how to get started. Step 1: go to the Integrations page. From your OOPSpam Dashboard, click Integrations in the left sidebar. You'll see the ActiveCampaign integration card. Click Connect to begin. Step 2: Enter your ActiveCampaign credentials. A dialog will appear asking for two things: * Account URL - your ActiveCampaign account URL (you can also find this in Settings | Developer, along with your API details) * API Token - find this under Settings | Developer in your ActiveCampaign account Enter both fields and click Connect. Step 3: select an email list. Once connected, OOPSpam will fetch your email lists from ActiveCampaign. Select the list you want to scan. Step 4: review contacts and start scanning. You'll see a preview of the contacts in your selected list. OOPSpam checks each email address against its spam database to identify risky addresses. Click Scan All Emails to start the scan. Note: scanning uses your OOPSpam API credits. Step 5: review scan results and take action. After scanning, OOPSpam shows a breakdown of your results: * Total Scanned - total number of emails checked * Clean - emails that passed and are safe to keep * Risky - suspicious emails you should act on All risky subscribers are listed with individual action buttons. You have two options for each contact: * Unsubscribe - removes the contact from the selected list, but keeps them in your ActiveCampaign account * Delete - permanently removes the contact from your entire ActiveCampaign account You can also use the bulk action buttons at the top: * Unsubscribe Selected - unsubscribes all checked contacts from the list * Delete Selected - permanently deletes all checked contacts from your account Use Select All to check all risky contacts at once, or select them individually. Step 6: done! Your list is clean. Once you've taken action, the risky count drops to 0 and you'll see a confirmation message showing how many contacts were unsubscribed or deleted. Why clean your email list? Cleaning your email list improves deliverability by reducing bounce rates and helping email providers trust your sender reputation. It also ensures more accurate metrics, so your open and click rates reflect real engagement. By removing inactive or risky contacts, you can lower costs since most platforms charge per subscriber, while also avoiding spam traps that could get your domain blocklisted. With OOPSpam's ActiveCampaign integration, the entire process is quick and simple. No exports, no CSVs, no manual work. Connect once, scan anytime.

ActiveCampaign is First to launch AI that acts, not just answers at Spring Innovation Keynote. ActiveCampaign New proactive, agent-to-user AI and personalization bring enterprise-grade marketing intelligence to small and mid-size businesses CHICAGO-BUSINESS WIRE- ActiveCampaign, a leading autonomous marketing platform, will spotlight two first-to-market capabilities at its Spring 2026 Innovation Keynote on April 8: agent-to-user AI, where AI autonomously initiates insights and recommendations on behalf of marketers based on performance signals, and AI personalization that allows businesses to tailor Active Intelligence to their brand voice and priorities. "The future of marketing isn't just AI that responds when asked; it's AI that works alongside you," said Jason VandeBoom, Founder and CEO of ActiveCampaign. "These innovations move us beyond prompt-and-respond systems to AI that monitors performance, identifies opportunities, and recommends action automatically, helping customers move forward faster." Two First-to-Market Capabilities * AI that works for and ahead of you: ActiveCampaign's Active Intelligence acts as an always-on marketing partner, continuously monitoring campaigns and automations, flagging issues, and surfacing next-best actions without constant manual intervention. This includes: * AI Performance Intelligence: Continuously analyzes campaign and automation performance against billions of signals across the platform, identifying what is outperforming, what is underperforming, and why. For example, a retailer might be alerted that open rates are 20% above comparable brands, with AI pinpointing the specific creative, timing, and audience factors driving the lift. * AI Content Optimization: Monitors campaign engagement and automatically diagnoses when performance drops. Identifies the factors most likely impacting results (e.g., subject lines, preheaders or personalization strategies) and recommends adjustments informed by patterns across the account. * Autonomous Campaign Optimization: Analyzes campaign and automation performance in real time, identifying opportunities to improve audience targeting, send timing, and engagement frequency. Generates optimized versions of existing automations or proposes new flows to improve underperforming campaigns, ready for marketer review and activation. * AI Behavior Customization: ActiveCampaign is the first marketing automation platform to introduce custom AI instructions, allowing SMBs to configure how Active Intelligence operates across the platform. Businesses define brand voice, priorities, and strategic preferences once, and the AI applies them everywhere, shaping insights, recommendations, campaign creation, and automations so outputs consistently reflect how the business actually markets. Agency partners can apply and manage these AI behaviors across all the accounts they oversee, tailoring intelligence to each client while scaling their own expertise and best practices across their portfolio. "Before ActiveCampaign, we were spending time we didn't have trying to figure out why our marketing wasn't working," said Chris Clark, Founder and CEO at racquet sport event company, Toss and Spin. "Now the platform tells us clearly where to focus. Instead of digging through reports or guessing what to optimize, we act on clear recommendations, and we're now at 90% facility capacity." What to Expect from the Spring 2026 Innovation Keynote The event will provide an inside look at how ActiveCampaign is advancing its autonomous marketing vision, featuring: * The next chapter of autonomous marketing: Chief Product & Technology Officer Chai Atreya will share how agent-to-user recommendations and AI personalization advance ActiveCampaign's mission of AI that works for and alongside marketers. * Live demos of first-to-market capabilities: A deep dive into autonomous AI recommendations and personalization, and what proactive, brand-tailored AI means for SMBs. * Customer and partner success stories: A customer panel featuring the Founder and CEO of Toss and Spin and the Founder and CEO of Zen Anchor and Analytics Mates, along with a partner panel featuring the Founder and General Manager of eduConverse and the President of Financialize, sharing how Active Intelligence has driven results for their businesses. The Bigger Picture As AI reshapes how businesses engage customers, marketers need platforms that go beyond mere task execution. They need systems that proactively surface opportunities, take action, and continuously improve performance. With recent enhancements, like the acquisition of Feedback Intelligence, ActiveCampaign is expanding its ability to power autonomous marketing workflows. These capabilities create a continuous improvement engine where AI agents learn and improve over time, delivering AI that users trust like an extension of their team. "Many AI tools in marketing are reactive, which is useful when you know what to ask for, but limited otherwise," said Roger Beharry Lall, Research Director, SMB Marketing Applications and Agents at IDC. "What ActiveCampaign is doing with agent-to-user AI, surfacing recommendations before marketers ask, is what the industry, and especially small businesses with limited expertise, really needs. AI that doesn't just respond, but initiates. Combined with brand-level customization, SMBs now have capabilities that traditionally required an enterprise-level investment." About ActiveCampaign ActiveCampaign is the autonomous marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate-freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing. With AI, goal-based automation, and 1,000+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes-fine-tuned with billions of data points to drive real results for their unique business. ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities-where ideas become impact and potential turns into real results. Contact details: