Commercial Sales Manager

Description

Comparion Insurance Agency, a Liberty Mutual company, is seeking a Regional Small Commercial Sales Manager to lead, coach, and grow a high-performing team of small commercial producers. In this role, you’ll drive regional sales, retention, and customer satisfaction by developing agents, strengthening carrier partnerships, and promoting excellence across sales and service. You’ll also have the opportunity to help shape Comparion’s growing small commercial business while advancing your leadership career.

Territory and travelThis role supports the Southeast region, covering Tennessee, South Carolina, North Carolina, Georgia, Florida, Alabama, Arkansas, Kentucky, Mississippi, Virginia, and West Virginia. You’ll recruit, onboard, coach, and support commercial sales professionals across the region and help drive commercial growth.

The position involves approximately 60% travel within the territory. Travel may include visits to team locations, recruiting events, agent or client meetings, carrier partners, and regional business or community events. Candidates should be comfortable with frequent regional travel.

We are seeking candidates based in Tennessee, South Carolina, North Carolina, Georgia, Florida, Alabama, Arkansas, Kentucky, Mississippi, Virginia, or West Virginia.

The successful candidate will be eligible to earn variable compensation of up to 50% of base salary in 2026, contingent upon achieving designated key performance measures.

Key responsibilities:

• Lead, coach, and develop a team of small commercial producers to meet or exceed new-business, retention, premium growth, and profitability goals.
• Provide strategic guidance to expand and optimize the agency, identifying and evaluating new market and business opportunities
• Support agents through the sales cycle: advise on policy types, effective coverage, renewals, policy changes, and complex submissions/renewals.
• Drive new business development by coaching agents on lead follow-up, cross-selling, prospect cultivation, and referral strategies.
• Act as a primary liaison among agents, clients, and internal teams to ensure clear communication and timely resolution of post-enrollment issues.
• Maintain and strengthen carrier relationships in partnership with Relationship Managers to enhance product access and service.
• Oversee local marketing and community networking initiatives to ensure strong market penetration.
• Ensure high service levels (on-time renewals, prompt certificate issuance, timely responses to client inquiries) and instill accountability for SLAs across the team.
• Recruit, staff, and manage personnel levels to align with business needs.
• Monitor and analyze performance metrics (retention, premium growth, loss ratios, revenue per producer) to identify opportunities, trends, and obstacles; provide data-driven coaching and action plans.
• Mentor, conduct performance reviews, and deliver ongoing feedback to support career development and goal attainment.
• Stay current on small commercial industry trends, products, and regulatory changes affecting clients and carriers.

What we offer:

• Competitive base salary with meaningful performance-based upside (variable compensation up to 50% of base salary).
• Comprehensive benefits: medical, dental, vision; 401(k) with company match; paid time off
• Eligibility for a company fleet vehicle for qualified employees 
• Professional development, ongoing training, and tuition assistance.
• Employee assistance and wellness programs, employee discounts and other voluntary benefits.
• Opportunity for career growth within Comparion and a collaborative, inclusive culture that values diverse perspectives.
• A leadership role with visible impact, autonomy, and the ability to influence product, process and market strategy.

External Qualifications

• Bachelor `s degree or equivalent experience required.
• Demonstrated knowledge of commercial lines products and services; proven success with prior sales or related experience required.
• Must possess highly effective oral and written communication skills, including group and individual presentation, persuasion, negotiation and customer service skills.
• Requires excellent organizational skills, effective time management, strong leadership, interpersonal and analytical skills.
• Incumbents must have, or be able to secure, a current state license, in property, casualty and life insurance.
• Prior supervisory experience helpful

About Us

Pay Philosophy: The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.

In 2022, Comparion Insurance Agency was created to transition former Liberty Mutual exclusive agents to an agency that delivers a unique value proposition to carriers with over 2,000 agents in approximately 180 cities in 44 states. We offer customers 50 insurance companies with product breadth including auto, home, life, pet, renters, umbrella, jewelry and much more. We use our scale to deliver a first-rate customer experience through consultative insurance experts located in their communities.

Our Leadership team has over 200 years of cumulative insurance experience. At Comparion, we have a philosophy of staying close to our customers and agents, so sales leadership is located throughout the country in our larger storefronts. Comparion is owned and backed by Liberty Mutual Group, a Fortune 100 company, founded in 1912

Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.  Fair Chance Notices

• California
• Los Angeles Incorporated
• Los Angeles Unincorporated
• Philadelphia
• San Francisco

Compensation: 94000 to 159000 (USD)