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Pennsylvania State University

Land-grant university in University Park, PA

Marketing Operations Specialist

Full-TimeUpdated on 10/23/2026
$65.5k - $108.4k
Mid, Senior
Bachelor's
State College, PA, USA
HybridBased at University Park campus; remote or hybrid arrangements require approval.
Growth & Marketing
No H1B Sponsorship

About the job

Requirements
  • A bachelor's degree and either 6+ years of relevant experience for the Senior Professional level or 3+ years for the Advanced Professional level, or an equivalent combination of education and experience.
  • Experience creating personalized marketing experiences.
  • A solid understanding of marketing automation.
  • Professional experience with sophisticated email platforms, marketing automation systems, web content management systems, customer relationship management systems, event management platforms, and digital asset management systems.
  • Ability to establish and manage multiple priorities and drive simultaneous projects to completion.
  • Strong process, data, and analytical skills to support engagement workflows and productivity.
  • Ability to create and maintain an inclusive and respectful environment for students and colleagues.
  • Ability to work independently and as part of a team.
Responsibilities
  • Develop expertise in the Alumni Association’s target audiences and their engagement and membership journeys, using available data to shape marketing and engagement strategies.
  • Communicate Penn State’s needs, ambitions, and values through formal and informal communications.
  • Work with division teams to extract, integrate, and report data from University systems for audience segmentation, targeted outreach, trend analysis, and decision-making.
  • Represent the association’s data function in data governance and the planning and execution of future initiatives.
  • Manage and optimize the association’s marketing automation function, including designing and implementing data-driven multidimensional campaigns and customer journeys.
  • Develop and maintain processes and reporting solutions to track association activities, constituent engagement, and channel effectiveness.
  • Manage market research projects, including research plans, timelines, budgets, vendors, data collection and entry, written reports, presentations, and research methodologies.
Desired Qualifications
  • Experience with Salesforce, Salesforce Marketing Cloud, and Salesforce Engagement Cloud.

About the company

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Pennsylvania State University

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Pennsylvania State University is a multi-campus, land-grant public research university whose mission spans undergraduate and graduate education, research, and public service.

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