Paid Search Marketing Manager
B2B
Posted on 11/9/2023
INACTIVE
Formic

51-200 employees

On demand robotic automation company
Company Overview
Formic's mission is to democratize access to automated systems. Paired with their core belief of automation being a necessity, and not a luxury, Formic is building modern operation tools to integrate automation into millions of buisinesses.
Industrial & Manufacturing
Robotics & Automation

Company Stage

Series A

Total Funding

$237.1M

Founded

2020

Headquarters

Chicago, Illinois

Growth & Insights
Headcount

6 month growth

-32%

1 year growth

-26%

2 year growth

63%
Locations
Los Angeles, CA, USA • Remote in USA • Chicago, IL, USA • Charlotte, NC...
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
Hubspot
Salesforce
Mergers & Acquisitions (M&A)
Marketing
Data Analysis
CategoriesNew
Finance & Banking
Growth & Marketing
Requirements
  • 4+ years of experience in search engine marketing and paid acquisition, with a specific focus on B2B
  • Experience communicating results to senior leadership
  • Excellent communication skills in a remote work environment
  • Comfortable with data analysis and proven success using it to drive creative execution
  • Flexibility to adapt to evolving business needs
Responsibilities
  • Develop and execute Formic's search engine marketing and paid acquisition strategies to drive full-funnel growth
  • Manage pay-per-click (PPC) and paid advertising campaigns across various platforms
  • Optimize paid search, media, and display campaigns to achieve target objectives
  • Conduct keyword research and competitor analysis to inform campaign strategy
  • Create and manage ad copy, landing pages, and ad creative to maximize ROI
  • Monitor and analyze campaign performance, making data-driven decisions to improve results
  • Collaborate with internal stakeholders to align digital marketing efforts with the company's mission and model
  • Stay updated on industry trends and best practices related to search engine marketing and paid acquisition, and contribute ideas/recommendations to Formic’s paid media strategy
Desired Qualifications
  • Experience in the automation, robotics, and/or manufacturing industries
  • Experience with Hubspot and Salesforce