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Former Velocity Trade eFX Head greg Lunz joins Axi in product growth role. Wednesday, 07/10/2026 | 22:29 GMT-7 by Arnab Shome * Lunz joined Axi as Head of New Product Innovation and Growth after spending four years overseeing Velocity Trade's eFX business in APAC. * He previously headed risk and liquidity at Global Prime and held a global markets risk role at Bank of America Merrill Lynch. Greg Lunz, the former Head of eFX for Asia Pacific at Velocity Trade, has joined Sydney-headquartered forex and contracts for differences (CFDs) broker Axi as its Head of New Product Innovation and Growth. Lunz took up the Sydney-based role in July 2026, ending his four-year tenure at Velocity Trade. His appointment brings extensive experience in electronic FX trading, risk management and liquidity to the retail brokerage. It remains unclear which products Lunz will oversee at Axi or whether the broker plans to launch any new offerings under his leadership. Over two decades in financial markets. Before joining Axi, Lunz served as Head of eFX for APAC at Velocity Trade between August 2022 and July 2026. Earlier, he spent nearly six and a half years at Global Prime, another Australia-based brokerage, as Head of Risk and Liquidity. He joined the company in October 2015 and remained there until March 2022. His experience also extends to the institutional banking sector. Between October 2010 and March 2015, he worked in Global Markets Risk at Bank of America Merrill Lynch in London. Lunz began his career in the financial markets as a Fund Analyst at London-based ECM Asset Management, where he worked for nearly three years between August 2007 and April 2010. Axi's expanding trading business. Axi is an established name in the retail forex and CFD trading industry. Founded in 2007 as AxiTrader, the brokerage later rebranded as Axi as it expanded its international operations. The broker offers trading services across several asset classes, including currencies, commodities, indices and cryptocurrencies, through its international entities, subject to local regulations. Alongside its traditional brokerage business, Axi has expanded into prop trading through Axi Select, offering traders access to progressively larger amounts of trading capital. Lunz's appointment comes as the broker continues to operate across retail trading and trader-focused services. However, Axi has not publicly detailed how his new product innovation and growth responsibilities will fit into its broader strategy. Arnab Shome is an electronics engineer-turned-financial editor. He holds a Bachelor of Technology from the National Institute of Technology, Agartala. He entered the retail trading industry about a decade ago, covering the cryptocurrency market for Finance Magnates, and later expanded his coverage to include forex and CFDs as well. His work at Finance Magnates includes C-level interviews, data-driven analysis, opinion pieces, and scoops of industry exclusives. He also contributes to Finance Magnates' quarterly industry report. Area of coverage: 1. CFD broker-related news 2. Industry-related Regulatory updates and developments 3. New retail trading trends 4. Prop trading industry updates 5. Executive interviews Education: Bachelor of Technology - National Institute of Technology, Agartala (India) * 7461 Articles * 142 Followers

Axi refreshes its brand identity with the launch of a new website. August 24, 2026 SYDNEY, Aug. 24, 2026 (GLOBE NEWSWIRE) - Axi, a global online trading broker, today announces the launch of its refreshed brand identity, including a new website with a fully updated visual system designed to reflect the broker's position as a dedicated partner to traders across every market. The refresh marks an evolution of Axi's identity, not a departure from it. The logo retains its recognised form, and the brand's signature red remains central to the new visual language. What has changed is the precision and cohesion with which every element comes together. The new visual system introduces refined typography, a sharper and more modern design language, and a globally scalable character system that reflects the diversity of the markets and communities Axi serves. The updated website is the clearest expression of the new brand in action. The refresh will extend across Axi's full product ecosystem. The Axi app and client portal will carry the updated visual identity, giving traders a consistent brand experience across every platform they use. "A lot changed with this refresh, and that was intentional.", said Julie Sharova, Global Head of Marketing at Axi, "But our DNA stays - the logo, the elements that make us us. It was about making sure our DNA speaks to more people, in more places. We wanted to feel modern and relatable across different audiences - because we believe you can be globally consistent and locally connected at the same time." Axi operates across multiple regions globally, serving retail and professional traders with access to forex, stocks, indices, and commodities. The brand refresh reflects the broker's continued investment in the trader experience, across every touchpoint, in every market. Media enquiries: [email protected] CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 66.36% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money. AAPR aggregates press releases and media statements from around the world to assist its news partners with identifying and creating timely and relevant news. All of the press releases published on this website are third-party content and AAP was not involved in the creation of it. Read the full terms.

Axi becomes DP World Tour's first online trading partner. Thu, 30th Jul 2026 (Today) Axi has been named the Official Online Trading Partner of the DP World Tour, becoming the first online trading company to partner with a professional golf tour. The agreement gives the trading provider a presence at selected DP World Tour events and across the tour's digital channels during the season. It forms part of Axi's broader international sponsorship strategy as it seeks to raise its profile in key markets. The deal links a retail trading brand with one of golf's global competitions at a time when brokers are increasingly turning to sport to reach potential customers. For Axi, the partnership offers exposure to the tour's international audience as competition in online trading remains intense. Axi provides trading services in foreign exchange, indices, commodities and digital assets, and says it serves clients in more than 100 countries. It operates under the Axi brand across multiple entities within the group. The arrangement will also include Fantasy DP World Tour Powered by Axi. Financial terms were not disclosed. Sponsorship push Sports partnerships have become a common marketing route for trading and financial services brands seeking broader name recognition. Golf, with its international schedule and affluent audience, has attracted interest from companies targeting investors and higher-income consumers. Rajesh Yohannan, Chief Executive Officer at Axi, said the company saw a close fit between the sport and trading. "Golf and trading share the same DNA: success comes down to preparation, discipline, and the fine margins that separate good from great. That's what Axi's Edge is all about. Partnering with the DP World Tour - a truly global Tour with a truly global audience - allows us to tell that story on one of the biggest stages in sport. We're proud to be the first online trading company to partner with a professional golf tour, and we can't wait to bring fans and our clients closer to the game through innovations like Fantasy DP World Tour Powered by Axi," said Rajesh Yohannan, Chief Executive Officer at Axi. The DP World Tour said the tie-up gives Axi access to an audience it sees as attractive for its marketing efforts. It also highlighted the geographic spread of its events and spectators. "Axi are a global platform with big ambition, and we're delighted that they have chosen the DP World Tour for their first partnership in golf. Our audience is affluent, financially savvy and come from all four corners of the globe-giving Axi the perfect marketing platform to build from. Together, we will create compelling multi-channel brand campaigns and networking opportunities that elevate their presence in priority markets as we travel around the world each season," said Guy Kinnings, Chief Executive Officer at the DP World Tour. The partnership adds to a broader trend of financial trading brands using sport to build visibility beyond traditional advertising. Similar deals have appeared across football, motor racing and other global sports as firms seek new routes to retail audiences. For the DP World Tour, the agreement brings in a partner from a category not previously attached to a professional golf tour in this way. For Axi, it marks a further step into sports marketing as it expands its international brand activity. Axi said it combines trading technology, education and partnership initiatives as part of its offering to clients worldwide. It says it supports traders in more than 100 countries.