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Omnicom Group

Global marketing, media, and PR network

Associate Director - Strategy

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$120k

About the Job

Requirements

  • Proficiency in PowerPoint, Word, and Excel.
  • Experience with research and analyzing data.

Responsibilities

  • Maintain a deep understanding of the business, target audiences, and wider communications environment.
  • Write points of view on topics relevant to key clients and the agency.
  • Identify and build target audiences, test their viability, and determine scalability using syndicated and proprietary tools such as MRI, Media in Mind, Helixa, and primary research.
  • Identify opportunities to bring in the agency's diversified services, including search, social, and mobile.
  • Attend technology and emerging media presentations to stay current on trends.
  • Understand and integrate client and creative agency research.
  • Apply syndicated and proprietary data to develop key insights across culture, competitors, and consumers, with actionable media implications.
  • Support the translation of complex concepts into simple, powerful narratives and present strategic recommendations to the client.
  • Craft strategic narratives that bring the strategy to life.
  • Work closely with the Planning Team to translate campaign strategy and ideas into actionable media implications.

Desired Qualifications

  • Four or more years in media strategy, strategic communications, or a related role.

About the Company

Omnicom Group

Global marketing, media, and PR network

Omnicom Group is a global marketing and corporate communications holding company that organizes a network of agencies to offer advertising, strategic media planning and buying, digital marketing, and public relations. Its products and services are delivered through this portfolio of agency networks and specialty firms, generating revenue from project-based fees, commissions, and performance-based incentives. The company uses the Omni platform to base marketing and sales solutions on data, helping turn insights into creative campaigns and media plans. Unlike many competitors, Omnicom combines a wide international footprint with a diversified set of agencies and a centralized data-driven approach, and it expands through strategic acquisitions. Its goal is to help clients grow brands and businesses by delivering coordinated, data-informed marketing and communications across markets worldwide.

Company size
5,001-10,000
Company stage
IPO
Headquarters
New York City, New York
Founded
1944

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