Head of Global Customer Marketing
Posted on 3/30/2023

1,001-5,000 employees

Team collaboration & work management platform
Company Overview
Asana's mission is to help humanity thrive by enabling the world's teams to work together effortlessly. The company builds collaborative tools for enterprise teams.
San Francisco, CA, USA
Experience Level
Desired Skills
  • Minimum 8 years of customer marketing experience
  • Experience managing and leading teams - you're a hands-on manager who can effectively balance leading a team with being an active contributor
  • Strong understanding of the customer experience and how to leverage customer advocates to drive business growth, preferably in B2B or in the tech/SaaS industry
  • You thrive in ambiguity and are incredibly solutions-oriented
  • Meticulous in creating organization, structure, and documentation, while also doing great things fast
  • Strategic program owner who can influence across levels and prioritize measurable business outcomes over the volume of outputs
  • Strong relationship builder and listener, who has exceptional written/oral, presentation, and deck-building skills
  • Lead and grow a talented team of customer storytellers to be the go-to experts to tell our customers' stories, their most impactful use cases with Asana, and opportunities to position them as thought leaders
  • Partner with teams across the company to amplify our customers' stories in marketing, sales, and investor relations efforts
  • Proactively identify and prioritize the most impactful opportunities to leverage our customers across marketing campaigns, press and thought leadership, events, analyst and investor engagements, and sales conversations
  • Partner with our global sales and customer success teams to better understand their accounts, build customer relationships, and source the most compelling customer stories and proof points
  • Champion and optimize our database of existing customer content, and drive ongoing adoption and continuous improvement of outputs
  • Optimize the story development process from interview to promotion, working with other marketers to create content in the form of written case studies, videos, quotes, speaking opportunities, and other formats
  • Scale and evolve our executive customer engagement forums, including our Customer Advisory Board, as a way to deepen executive relationships and support revenue growth
  • Maintain a pulse on customer marketing and advocacy trends in the industry and among competition, and bring new, innovation ideas for leveraging customer stories on Asana's marketing and sales programs