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KittySpout

Direct-to-consumer pet water fountains with filters

Head of Retention - DTC Subscription

Growth MarketingConfirmed live in the last 24 hours
Full-timeRemote in UK$115k - $145k /yr

About the Job

Requirements

  • The candidate must be based outside the United States.
  • The candidate must be fluent in English.
  • The candidate must have 5–6 or more years of retention or lifecycle experience at direct-to-consumer brands, including retention leadership at a subscription brand with $30–50 million or more in annual revenue.
  • The candidate must have grown a subscription program and understand churn, saves, cohorts, and monthly recurring revenue.
  • The candidate must be able to build email and SMS programs using Klaviyo or a similar platform.
  • The candidate must have hands-on experience with Klaviyo or a similar tool and Loop or a similar subscription platform.
  • The candidate must be able to analyze cohort, lifetime value, and churn data and identify growth opportunities.
  • The candidate must be able to run and evaluate tests on offers, flows, and save tactics.
  • The candidate must have led a retention and customer experience team and managed agencies through key performance indicators and goals.
  • The candidate must be able to protect margins and assess whether discounts or save offers justify their cost.
  • The candidate must understand customer retention and churn drivers and address their causes.
  • The candidate should be prepared to work closely with the founder in scaling the company.

Responsibilities

  • Own the subscription program for both brands, including offers, cadence, bundles, the customer portal, and cancellation flow.
  • Build and test save offers, skip, swap, and pause options, and win-back flows to reduce churn.
  • Own email and SMS strategy for both brands, and manage the retention agency’s calendar, flows, targets, and results.
  • Build the lifecycle journey from first order to loyal customer, including welcome, post-purchase, replenishment, cross-sell, win-back, and VIP flows.
  • Map and improve the full post-purchase journey, and run a loyalty, referral, or VIP program if the numbers support it.
  • Lead the customer experience team and set customer service policy that protects the customer and the margin.
  • Report cohort retention and lifetime value against target every month and identify the biggest opportunity.
  • Keep at least one save or retention test live every week, grow the share of new customers who subscribe in collaboration with the CRO Lead on on-site and post-purchase offers, and report subscribers, monthly recurring revenue, churn, and save rate by brand every week.
  • Keep the email and SMS calendar live and flows in testing, maintain list health and deliverability, and plan sale and launch campaigns with the Head of Growth and the Head of Brand & Community.
  • Ship at least one post-purchase improvement every month and use cancellation reasons, reviews, surveys, and support contact reasons to identify and address causes of customer loss with the owning team.
  • Lead the Customer Experience Manager, own the weekly customer experience scorecard covering customer satisfaction, first response time, AI resolution rate, refund rate, and chargebacks, set customer service policy, and grow four- and five-star reviews.
  • Track cohort retention, repeat purchase rate, and lifetime value by brand and channel; report retention key performance indicators weekly; run a monthly retention review with the CEO; and document the retention playbook as standard operating procedures.

About the Company

KittySpout

Direct-to-consumer pet water fountains with filters

KittySpout sells direct-to-consumer pet hydration products, offering water fountains for cats and dogs (KittySpout and DoggySpout). The fountains provide a continuous flow of fresh, filtered water using 304 stainless steel and come in wired or cordless models for placement flexibility, with quiet operation. Water passes through a multi-layer carbon filtration system, and filters are available on a subscription every two to four weeks. The brand differentiates itself with hygiene and durability, veterinary-approved testing, a Shopify Plus platform, recurring filter subscriptions, and a social mission that donates part of each order to cat shelters and charities, all aimed at improving pets’ health and happiness while growing a scalable business.

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Total funding
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