Marketing Specialist

Job Description

Within the Pursuit & Proposal Delivery functional area, the Marketing Specialist serves as a senior marketing and pursuit leader responsible for guiding complex, high-priority pursuits while strengthening the capabilities of the broader marketing team. This role combines hands-on proposal strategy and delivery with mentorship, quality oversight, process improvement, and development of best practices that support successful project acquisition.

The Marketing Specialist collaborates closely with Principals, technical staff, consultants, the Knowledge Coordinator, and other marketing team members to shape pursuit strategies, develop compelling and differentiated content, and ensure proposals and qualifications effectively communicate KPFF GLAS’s experience, expertise, and value.

A key responsibility of this role is developing and mentoring lower-level marketing professionals. The Marketing Specialist is expected to actively share knowledge, provide thoughtful feedback and coaching, model strong pursuit and proposal practices, and create opportunities for others to build confidence, judgment, and greater independence. Success in this position requires both strong technical marketing expertise and a genuine interest in helping others grow.

Benefits

• 7 paid holidays, and 2 floating holidays for you to use each year.
• 2 weeks of vacation annually, with competitive seniority-based accruals.
• 2 weeks of personal and sick time to care for yourself and your family members.
• KPFF will contribute 3% of your base salary to your 401 (k) regardless of your contribution.
• KPFF Paid Family Leave: Provides 60% of your base salary while on an approved leave for up to 6 weeks in a rolling 12-month period.
• 40-hour work schedule, Monday through Friday.
• Flexible scheduling – core hours of collaboration are 9:30-3:30 pm
• Professional certification bonus and testing fee reimbursement opportunities
• Monthly Cell Phone Stipend
• Monthly Way We Work stipend for remote work and transit expenses
• Medical insurance options to choose from, VSP Vision Insurance, and Delta Dental Insurance.
• Semi-annual Bonuses.
• Opportunities for educational events, relationship building, and fun!
• This is a non-exempt position. All overtime hours are paid at a time-and-a-half hourly rate.

Pay Range

The pay range for this position is $107,000-$120,000 annually depending on experience.

Responsibilities

Pursuit Strategy & Leadership 

• Lead strategy and delivery for complex, high-priority, multi-consultant, and compressed-schedule pursuits. 
• Partner with Principals and pursuit leaders to develop positioning, differentiators, win themes, content strategies, and pursuit plans. 
• Provide strategic guidance throughout the pursuit lifecycle, helping teams identify the strongest approach for communicating qualifications, experience, and value. 
• Facilitate pursuit planning and strategy discussions and translate strategic direction into clear, actionable proposal content. 
• Support go/no-go discussions by contributing relevant pursuit knowledge, market context, competitive considerations, and resource implications. 
• Exercise sound judgment in identifying pursuit risks, priorities, and opportunities and recommend appropriate approaches to pursuit teams and marketing leadership. 
• Serve as a trusted marketing advisor and resource to Principals, technical staff, and pursuit teams. 

Proposal Management, Content & Quality 

• Lead development of proposals, qualifications packages, interviews, presentations, and other pursuit-related materials from strategy through final delivery. 
• Write, edit, and refine persuasive, audience-focused content that clearly communicates the firm’s qualifications, experience, differentiators, and value. 
• Translate complex technical information into clear and compelling messaging appropriate for client and selection-committee audiences. 
• Establish content direction and provide meaningful review and feedback to improve the quality and effectiveness of pursuit materials. 
• Ensure deliverables are strategically responsive, accurate, compliant, consistent, and produced to a high standard. 
• Anticipate and resolve schedule, content, compliance, consultant coordination, quality, and resource challenges. 
• Provide senior-level quality control and final-review support for critical pursuits led by other marketing team members. 

Pursuit Coordination & Collaboration 

• Coordinate complex pursuit teams involving Principals, technical staff, consultants, and marketing resources. 
• Establish pursuit schedules, roles, responsibilities, milestones, and review expectations. 
• Guide consultant coordination and information assembly for multi-consultant pursuits. 
• Collaborate with the Knowledge Coordinator to identify and leverage relevant project experience, staff qualifications, past pursuit content, and other reusable marketing information. 
• Help balance pursuit priorities and marketing resources across concurrent deadlines, identifying conflicts and escalating resource needs when appropriate. 
• Support effective communication between marketing, technical teams, and firm leadership throughout the pursuit process. 

Team Development & Mentoring 

• Serve as an active mentor to Senior Marketing Coordinators, Marketing Coordinators, and other developing marketing professionals. 
• Coach team members in pursuit strategy, proposal planning, writing and editing, consultant coordination, quality control, time management, and effective collaboration with technical staff. 
• Provide clear, constructive, and timely feedback that helps team members strengthen their skills, judgment, confidence, and independence. 
• Create opportunities for developing marketers to take on progressively greater responsibility while providing appropriate coaching and support. 
• Share knowledge, lessons learned, and best practices across the marketing team. 
• Model strong communication, collaboration, accountability, and problem-solving practices. 
• Serve as a resource for marketers navigating challenging pursuits, competing deadlines, or complex team dynamics. 
• Demonstrate a genuine interest in developing others and contributing to a collaborative, supportive, and high-performing marketing team. 

Process Improvement & Marketing Excellence 

• Stay current on A/E/C marketing practices and bring relevant ideas, tools, and approaches back to the team. 
• Champion consistent application of established marketing and brand standards. 
• Identify and lead improvements to proposal-development processes, workflows, templates, quality-control practices, and pursuit standards. 
• Capture and share lessons learned from completed pursuits and apply those insights to future efforts. 
• Develop and maintain proposal tools, standards, templates, and best practices that improve efficiency, consistency, and quality. 
• Identify recurring challenges and recommend practical solutions that improve how the marketing team works. 

General Marketing Teams Tasks 

• Contribute to broader marketing initiatives and priorities as needed. 

Qualifications

• Bachelor’s degree with 5–7+ years of relevant marketing experience, preferably within the A/E/C industry, or equivalent relevant A/E/C marketing experience without a degree. 
• Demonstrated experience leading complex, high-priority, multi-consultant pursuits under demanding schedules and deadline pressure. 
• Strong understanding of pursuit strategy, positioning, differentiators, proposal development, and client-focused messaging. 
• Exceptional writing, editing, and storytelling skills, with the ability to translate technical information into clear and persuasive marketing content. 
• Demonstrated ability to mentor, coach, and develop less-experienced marketing professionals, with a genuine interest in helping others grow. 
• Ability to provide constructive feedback, delegate effectively, and support team members in developing greater independence and professional judgment. 
• Strong leadership, collaboration, facilitation, and interpersonal skills, including confidence working directly with Principals and senior technical staff. 
• Strong working knowledge of proposal, qualifications, and solicitation compliance requirements. 
• Advanced proficiency in Adobe InDesign and Acrobat for proposal production, document development, and quality control. 
• Excellent organizational, prioritization, and project-management skills, with the ability to oversee multiple complex pursuits and competing priorities. 
• Strong judgment and problem-solving ability, including the ability to anticipate challenges and determine when issues require escalation. 
• Ability to work effectively with minimal oversight while remaining highly collaborative and hands-on. 
• Advanced knowledge of Microsoft Word, Excel, PowerPoint, and Outlook. 
• Experience coordinating consultants, technical contributors, and multidisciplinary pursuit teams. 
• Familiarity with the SMPS Six Domains of Professional Services Marketing preferred; CPSM certification encouraged. 

Additional Information

Application Process

Please submit:

• A resume identifying all previous employment with explanations of any gaps in employment
• College transcripts showing degree completion
• A cover letter
• If you are interested in this position, please click on the "Apply" button below. Resumes sent elsewhere will not be considered.

Physical Demands and Work Environment

• Duties require in-person attendance, Monday through Friday, 8 AM – 5 PM during our business hours at our office in Los Angeles, CA for the training period. After a successful training period, this role will transition to a hybrid work schedule of 2 days per week in office.
• All duties are performed in a typical office environment while sitting at a desk or computer table.
• Duties require the ability to actively engage with a computer for several hours per day.
• May occasionally need to lift items up to 15 lbs.

Our Employees

Our employees are valued and empowered, collaborative and team oriented, innovative in their approach and passionate about their work. They are reliable, trustworthy and open with a high level of integrity. They value diversity, are inclusive and are committed to critically thinking through problems and finding solutions.

KPFF Consulting Engineers participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

KPFF Consulting Engineers is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, creed, ethnicity, national origin, religion, marital status, sex/gender (including sexual orientation or gender identity), pregnancy, veteran status, citizenship status, physical or mental disability, or any other protected basis.

KPFF Consulting Engineers participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

KPFF Consulting Engineers is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, creed, ethnicity, national origin, religion, marital status, sex/gender (including sexual orientation or gender identity), pregnancy, veteran status, citizenship status, physical or mental disability, or any other protected basis.

Compensation: 107000 to 120000 (USD) (YEARLY)