Growth Marketing Specialist

The Digital Growth & Intelligence team at UBS Switzerland is looking for talented professionals to help shape sustainable growth. This role is part of the Marketing, Design & Digital Sales Center of Excellence, which is responsible for all marketing & digital sales activities for UBS Switzerland and it’s a fixed-term position until 30 April 2027.

Your responsibilities:

• As a Growth Marketing Specialist, you will be part of the Growth & Content Orchestration team within Marketing & Digital Sales and support growth initiatives across different client segments, products and channels.
• You will assess incoming growth opportunities, structure business requirements, gather relevant data and translate your findings into actionable concepts and recommendations.
• You will help analyze and optimize end-to-end client journeys, communication touchpoints and digital conversion paths, identifying client pain points, process gaps and opportunities to improve the overall experience.
• You will develop data-driven measures to support client acquisition, activation, engagement and retention, including lead generation, onboarding, cross-selling and reactivation approaches.
• You will contribute to the development and optimization of digital and CRM communication, including automated journeys, landing pages, forms, email and other digital touchpoints, with a strong focus on relevance, personalization and conversion.
• You will take ownership of selected growth initiatives from initial assessment and stakeholder alignment through concept development, implementation preparation and delivery, including end-to-end project management where required, while coordinating dependencies across business, product, sales and marketing teams.
• You will monitor campaign and journey performance, consolidate insights from different data sources and communicate recommendations that support client experience, sales impact and operational efficiency.
• You will actively share insights, methods and best practices, contribute to cross-functional working groups and help foster a collaborative, client-centric and experimental growth mindset across the organization.

Your team

You’ll be working in our Digital Growth & Intelligence team within Marketing, Design & Digital Sales in Zurich. We shape UBS’s client engagement by creating data-driven campaigns, optimizing digital channels and refining our online presence to deliver innovative, client-focused experiences. You’ll work with talented professionals as we help manage, preserve and grow the wealth of our clients. Digital Growth & Intelligence brings together disciplines such as Growth Marketing and E2E Orchestration, Content Marketing, Organic Social Media and On-site Steering. You will work at the intersection of business, SEO/GEO and CRO and gain insights into the operational setup of a large marketing organization.

Your expertise

• 5+ years of experience in digital marketing, preferably in financial services or e-commerce
• strong experience in client journey and conversion optimization, data and analytics, lead generation and digital sales
• a good understanding of behavioral economics and its influence on client behavior and sales journeys
• strong stakeholder and project management skills, with attention to detail and the ability to maintain an overview of wider dependencies and objectives
• experience in applying user research, client feedback and data insights to optimize marketing activities and client journeys
• comfortable working in interdisciplinary and cross-functional teams
• a communicative, structured and proactive personality
• ability to thrive in a highly dynamic environment and manage multiple initiatives and stakeholders
• experience working in agile structures is an advantage
• a native German speaker who is comfortable working in an international environment; additional languages are a plus

About us

UBS is a leading and truly global wealth manager and the leading universal bank in Switzerland. We also provide diversified asset management solutions and focused investment banking capabilities. Headquartered in Zurich, Switzerland, UBS is present in more than 50 markets around the globe.
We know that great work is never done alone. That’s why we place collaboration at the heart of everything we do. Because together, we’re more than ourselves. Want to find out more? Visit ubs.com/careers.

Join us

At UBS, we know that it's our people, with their diverse skills, experiences and backgrounds, who drive our ongoing success. We’re dedicated to our craft and passionate about putting our people first, with new challenges, a supportive team, opportunities to grow and flexible working options when possible. Our inclusive culture brings out the best in our employees, wherever they are on their career journey. And we use artificial intelligence (AI) to work smarter and more efficiently. We also recognize that great work is never done alone. That’s why collaboration is at the heart of everything we do. Because together, we’re more than ourselves.
We’re committed to disability inclusion and if you need reasonable accommodation/adjustments throughout our recruitment process, you can always contact us.

Disclaimer / Policy statements

UBS is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce.