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Mammoth Brands

Multi-brand CPG platform for personal care

Junior Creative Strategist

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • Have 1–3 years of experience in creative strategy, performance creative, brand or growth marketing, or a related discipline.
  • Be fluent in Meta Ads Manager or similar performance platforms and be able to interpret data and draw conclusions.
  • Have exposure to direct-response or performance advertising and understand what makes an ad convert.
  • Be familiar with short-form video formats and understand what works on platforms such as TikTok and Instagram Reels.
  • Be familiar with AI creative tools such as ChatGPT, Gemini, or similar.
  • Bring creative judgment and the ability to defend creative ideas and think in hooks, territories, and angles.
  • Be able to partner across functions, communicate clearly, and work across teams with different priorities and rhythms.
  • Be customer-focused and able to develop work grounded in customer needs.
  • Be comfortable working independently, moving quickly while maintaining quality, and handling ambiguity.
  • Be able to produce clear briefs and handoffs that do not require follow-up.

Responsibilities

  • Own the monthly creative planning cycle, including running brainstorming and planning sessions, bringing performance data, developing ideas, and producing an actionable plan.
  • Translate performance insights into a structured monthly plan with clear territory and style splits.
  • Build high-level briefs for editors and production that enable the team to execute confidently and independently.
  • Lead monthly Creative Insight Analytics sessions to assess what worked, what did not, and what to pursue next, partnering with growth and creative leadership.
  • Partner with social commerce and TikTok teams by coordinating creative needs, sharing insights, and ensuring creative output is suited to the right platforms and moments.
  • Study competitor creative, read customer reviews and comments, and participate in target communities so briefs begin with genuine customer insight.
  • Learn and use AI creative platforms, performance analytics, and scripting tools, and build lightweight workflows to accelerate concepting and briefing.
  • Support Trybe with creative briefs and strategic direction.

Desired Qualifications

  • Basic editing literacy with tools such as CapCut, Premiere, or similar; the ability to mock up a rough cut can help unblock a concept.

About the Company

Mammoth Brands

Multi-brand CPG platform for personal care

Mammoth Brands develops, acquires, and operates multiple personal care and household brands. Its portfolio includes Harry’s (shaving), Flamingo (women’s care), Lume (deodorant), Mando (men’s deodorant), and Coterie (premium baby care), and it runs an integrated platform for product development, manufacturing, marketing, distribution, and sales through both direct-to-consumer and retail. An in-house arm, Mammoth Labs, supports incubation and acquisitions to grow the brand lineup. The company differentiates itself through a diversified brand lineup, control of the end-to-end value chain, and an active acquisition strategy, with a goal to build a broad omnichannel consumer goods platform that reaches more customers online and in stores.

Company size
201-500
Company stage
Growth Equity (Venture Capital)
Total funding
$769.6M
Headquarters
New York City, New York
Founded
2012

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