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Full-Time

Senior Influencer Manager

Gestionnaire de campagne d'influenceurs·euses sénior·e

Confirmed live in the last 24 hours

Behaviour Interactive

Behaviour Interactive

1,001-5,000 employees

Develops and publishes video games

Gaming

Senior

Montreal, QC, Canada

Hybrid position based in Montreal, QC.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 5 years + of working with gaming influencers or in the Community Management space;
  • You play and enjoy video games on PC and Console (bonus points if you play Dead by Daylight);
  • A true team player, you love working together to create great player experiences;
  • Deep knowledge and passion for the influencer and content creator communities;
  • History of creating engaging content and managing communications;
  • Exceptional communication skills, both written and verbal;
  • A solid understanding of the video game streaming space (Twitch, YouTube, Tik Tok) and what makes a top influencer in the space;
  • Bonus: You have experience as a streamer in the video game space.
Responsibilities
  • Build creative influencer campaign strategies to support key marketing beats;
  • Identify and drive opportunities to improve our Fog Whisperer Program;
  • Closely track and analyse key results to learn from successes and failures and build plans to adapt based on those learnings;
  • Drive conversation and engage with Fog Whisperers and organic influencers across a variety of channels (ex. Discord, Twitch, etc.);
  • Keep an eye on upcoming trends in the Influencer space;
  • Identify potential new partners for our program;
  • Collaborate with partner teams to execute on bigger brand initiatives;
  • Create regular reports on Fog Whisperer feedback & activity as well as general Dead by Daylight creator activity;
  • Develop and pitch content creator campaigns to engage our influencers.
Behaviour Interactive

Behaviour Interactive

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Behaviour Interactive is a leading independent video game developer and publisher in North America, known for its hit game "Dead by Daylight," which has over 60 million players. The company develops and publishes original games while also engaging in co-development projects with other businesses, generating revenue through game sales and subscriptions. Unlike many competitors, Behaviour Interactive focuses on community engagement, organizing events like game jams to foster creativity among developers. Their goal is to continue growing in the gaming industry while maintaining strong connections with both gamers and developers.

Company Stage

N/A

Total Funding

N/A

Headquarters

Santiago, Chile

Founded

1992

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Simplify's Take

What believers are saying

  • The addition of popular characters like Lara Croft and collaborations with franchises like Castlevania and Dungeons & Dragons keep the content fresh and engaging for players.
  • Behaviour Interactive's commitment to innovation is evident in their release of new titles and game modes, such as 'What The Fog' and the DnD mode for 'Dead by Daylight.'
  • The company's organization of events like game jam competitions fosters creativity and collaboration, potentially leading to groundbreaking new game ideas.

What critics are saying

  • Recent layoffs and structural changes indicate potential instability and could affect employee morale and productivity.
  • The highly competitive gaming industry requires continuous innovation, and failure to keep up could result in loss of market share.

What makes Behaviour Interactive unique

  • Behaviour Interactive stands out as one of the largest independent game developers in North America, offering both original game development and co-development services.
  • Their flagship game, 'Dead by Daylight,' has a massive player base of over 60 million, showcasing their ability to create highly engaging content.
  • The company's dual revenue model, combining game sales and subscription services, provides a diversified and steady income stream.

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