Full-Time

Senior Influencer Manager

Gestionnaire de campagne d'influenceurs·euses sénior·e

Posted on 10/7/2024

Behaviour Interactive

Behaviour Interactive

501-1,000 employees

Develops and publishes video games

Gaming

Senior

Montreal, QC, Canada

Hybrid position requiring in-office presence.

Category
PR & Communications
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 5 years + of working with gaming influencers or in the Community Management space;
  • You play and enjoy video games on PC and Console (bonus points if you play Dead by Daylight);
  • A true team player, you love working together to create great player experiences;
  • Deep knowledge and passion for the influencer and content creator communities;
  • History of creating engaging content and managing communications;
  • Exceptional communication skills, both written and verbal;
  • A solid understanding of the video game streaming space (Twitch, YouTube, Tik Tok) and what makes a top influencer in the space;
  • Bonus: You have experience as a streamer in the video game space.
Responsibilities
  • Build creative influencer campaign strategies to support key marketing beats;
  • Identify and drive opportunities to improve our Fog Whisperer Program;
  • Closely track and analyse key results to learn from successes and failures and build plans to adapt based on those learnings;
  • Drive conversation and engage with Fog Whisperers and organic influencers across a variety of channels (ex. Discord, Twitch, etc.);
  • Keep an eye on upcoming trends in the Influencer space;
  • Identify potential new partners for our program;
  • Collaborate with partner teams to execute on bigger brand initiatives;
  • Create regular reports on Fog Whisperer feedback & activity as well as general Dead by Daylight creator activity;
  • Develop and pitch content creator campaigns to engage our influencers.
Behaviour Interactive

Behaviour Interactive

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Behaviour Interactive is a leading independent video game developer and publisher in North America, known for its hit game "Dead by Daylight," which has over 60 million players. The company develops and publishes original games while also engaging in co-development projects with other businesses, generating revenue through game sales and subscriptions. Unlike many competitors, Behaviour Interactive focuses on community engagement and creativity, organizing events like game jam competitions. Their goal is to continue growing and innovating in the gaming industry while fostering strong connections with gamers.

Company Stage

Seed

Total Funding

N/A

Headquarters

Santiago, Chile

Founded

1992

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Red Hook Studios strengthens Behaviour's horror game portfolio.
  • Collaboration with Paradox Interactive expands reach through cross-company partnerships.
  • Release of original soundtracks opens new multimedia revenue streams.

What critics are saying

  • Cancellation of 'Lifeless by Daylight' spin-off suggests potential project management issues.
  • Shutdown of 'Dead by Daylight Mobile' indicates challenges in mobile gaming platforms.
  • Acquisition of Red Hook Studios may pose integration and financial challenges.

What makes Behaviour Interactive unique

  • Behaviour Interactive is a leading independent game developer in North America.
  • The company excels in horror-themed games, notably with 'Dead by Daylight'.
  • Behaviour Interactive collaborates with major publishers like Activision Blizzard and Ubisoft.

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