ABB

Electrification, automation, and robotics solutions

ELDS Segment Specialist - Building

Product MarketingConfirmed live in the last 24 hours

Full-timeNo salary listedIn-person

About the Job

Requirements

A bachelor's degree in engineering is required.
Excellent presentation skills are required.
Good written and oral English communication skills are required.
Prior technical training or presentation experience is required.
Very good knowledge and understanding of medium-voltage switchgear products is required.
Computer skills and a good command of Microsoft Office are required.

Responsibilities

Implement product marketing strategies in line with global product strategy in the assigned area to meet business objectives.
Implement marketing activities and support the Sales organization in driving sales and services for respective products.
Drive sales efficiency by providing appropriate product knowledge information and training.
Focus on commercial building, hospital, and education subsectors within the building segment for ELDS in Xiamen and Beijing.
Support the product marketing manager with annual strategic planning, including developing business strategy, innovation, and the China business plan from the ELDS product view.
Create plans and ensure implementation of the local go-to-market strategy using existing offers, related policies, actions, and promotion tools aligned with global strategy and based on the global and local landscape.
Contribute to offer strategy in bidding, channels, partnerships, specifications, commercial policy, and sales performance.
Support the strategic marketing manager on DOE.
Achieve product marketing targets and budgets in the assigned product line and develop the business plan needed to achieve the target.
Observe market dynamics and competition, applying operational excellence in 4P marketing approaches.
Conduct competition analysis on the overall market, specific segments, and competitors or market players.
Support the market intelligence team with MDS reports and related work.
Support new-offer ramp-up, launch, and promotion efforts to contribute to growth.
Support, train, and promote assigned products and product strategy to the product promotion team in PMD and the EP sales team.
Apply operational excellence in 4P marketing approaches.
Drive feedback on offer requirements from the demand side to improve offer competitiveness and achieve growth targets.

Desired Qualifications

A master's degree is a plus.
A minimum of five years of experience with medium-voltage products is preferred.

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

Business Manager - Operations

Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

This role is contributing to the ELDS in Xiamen / Beijing. Segment product market specialist on building segment, mainly focus the commercial building, hospital and education sub-segments

You will be mainly accountable for:

Strategy:

1. Support product marketing manager on the annual strategic planning process including the development of business strategy, innovation and China business plan from ELDS product view.
2. Create plans and ensure implementation of the local go-to-market strategy with existing offer by related policies/ actions/ promotion tools aligning with global strategy and based on global and local landscape.
3. Contribute offer strategy in bidding, channels, partnership, specification, commercial policy, sales performance

Target:

1. Support strategic marketing manager on DOE
2. Achieve product marketing targets and budgets in assigned product line, and business plan for achieving the target is necessary

Marketing intelligence

1. Highly specialized observing market dynamics and competition. Operational excellence in 4P marketing approaches.
2. Conduct competition analysis on overall market, specific segments and competitors/ players
3. Support MI team for MDS reports, etc.

Promotion

1. New offer ramp-up, launching and promotion efforts to contribute to growth
2. Efficiently support/training/promote assigned product and product strategy to product promotion team in PMD, EP sales team

Product:

1. Operational excellence in 4P marketing approaches.
2. Drive feedback offer requirement from demand side to improve offer competitiveness to achieve growth target

Qualifications for the role

Minimum of bachelor’s degree in engineering is required
Master’s degree is plus
Excellent presentation skills
Good English written and oral communication skills required
Minimum of 5 years of MV Products are preferred
Prior technical training or presentation experience
Very good knowledge and understanding of MV switchgear product
PC skills, good command of Microsoft Office

More about us

Electrification provides leading electrical distribution and management technologies, solutions and services to electrify the world in a safe, smart and sustainable way. The portfolio includes medium- and low-voltage electrical components, switchgear, digital devices, enclosures, and circuit breakers, among others. With our products, solutions and services, we collaborate with customers to improve power delivery and security, enhance energy management, efficiency and operational reliability, as we seek to achieve a low carbon society. go.abb/electrification.

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

About the Company

ABB

Electrification, automation, and robotics solutions

ABB provides electrification and automation technologies for industry and infrastructure. Its products include smart building systems, electric vehicle charging, robotics, motors and drives, and factory automation software, delivered as integrated hardware and software that manage energy and automate tasks. ABB differentiates itself with a long history in power and automation, a broad global footprint, and a focused portfolio around electrification, motion, process automation, and robotics, complemented by digital services. Its goal is to help customers use energy more efficiently and work more productively, enabling sustainable and resource-efficient operations and transportation.

Company size: 10,001+
Company stage: IPO
Headquarters: Zurich, Switzerland
Founded: 2007

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