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Saraficom Business

Corporate Account Manager

Account ManagementPosted on Nov 12
Full-timeKenyaNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree in Business, Sales, Marketing, ICT, or a related field is required; a postgraduate qualification is an advantage.
  • Five to eight or more years of experience in B2B sales, customer acquisition, or account management within telecom, ICT, or technology environments.
  • Strong understanding of fixed connectivity solutions and converged product offerings.
  • A proven track record in acquiring customers from competitors and growing existing accounts.
  • Demonstrated ability to drive Average Revenue Per Account (ARPA) growth, wallet share expansion, and customer retention.
  • Experience managing customer relationships and conducting structured service reviews.
  • Strong commercial acumen, negotiation skills, and stakeholder management capability.
  • Uphold the company code of conduct, policies, and procedures, demonstrating integrity and accountability.
  • Adhere to safety, health, and wellbeing policies, guidelines, and procedures.

Responsibilities

  • Manage, retain, and grow a portfolio of corporate customers by developing customer relationships, understanding business needs, identifying and converting revenue opportunities, and maintaining high customer satisfaction.
  • Win new business, deepen existing customer relationships, and maximize customer lifetime value through competitive acquisition strategies and account management.
  • Use fixed connectivity as the anchor product to enter accounts and displace competitors, leveraging network capabilities and service reliability to differentiate offerings and establish long-term customer relationships.
  • Drive adoption of converged offerings integrating fixed, mobile, cloud, security, and digital services, moving customers from single-product relationships to multi-product partnerships.
  • Grow Average Revenue Per Account (ARPA) and wallet share through upselling, cross-selling, identifying new use cases, and aligning solutions with customer business objectives.
  • Retain customers and build loyalty by proactively managing relationships, addressing service gaps, and delivering consistent value.
  • Conduct structured monthly service reviews to monitor performance, resolve issues, and identify growth opportunities.
  • Work with sales, product, network, and customer experience teams to ensure seamless solution delivery and execution.
  • Use customer insights and market intelligence to refine strategies and maintain a competitive edge.
  • Identify target customers within competitor portfolios and develop and execute competitive win-back strategies.
  • Position differentiated value propositions to displace competitors, acquire new customers, build engagement with newly acquired customers, track competitor conversion rates, and strengthen market share.
  • Position fixed connectivity as the primary entry point, drive adoption of fixed solutions, align offerings to customer needs, and grow the fixed customer base, usage, and revenue.
  • Promote bundled and integrated offerings, drive multi-product adoption, align solutions to customer requirements, track adoption, and increase usage of converged services.
  • Expand services in existing accounts, identify customer-spend growth opportunities, strengthen account monetization, track wallet-share growth, and generate incremental revenue.
  • Maintain ongoing customer engagement, identify and manage churn risks, support consistent service delivery, address customer issues, and track retention performance.
  • Schedule and conduct monthly service reviews, assess service performance, discuss customer needs and priorities, identify improvement areas, follow up on agreed actions, and use insights to drive account growth.
  • Reinforce the value of integrated solutions, promote converged offerings consistently, increase penetration and repeat adoption, and align solutions with evolving customer needs.

About the Company

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Total funding
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