CRM Account Manager

Company Description

About Publicis Groupe

Publicis Groupe is a leading global communications and full-circle marketing services company. Our projects range from classic advertising campaigns through digital creative strategy, management, website build projects, in-house production, data-driven media solutions, content creation, maintenance, and global digital communication strategy, to asset creation for several brands, just to mention a few larger areas of our expertise.

In Hungary, our multinational team represents 350 people from across 25 different countries, providing integrated solutions and diverse expertise that shape how Fortune 500 companies and brands communicate from Europe to the US and China.

We are a group of communication professionals deeply rooted in the values of diversity and inclusion, creating an environment that encourages collaboration, growth, and the pursuit of excellence. We work for better futures at speed by turning the magical combinations of many into the Power Of One.

And we are proud to be the first agency in Hungary to get the Great Place To Work® certification.

Overview

CRM ACCOUNT MANAGER

We’re looking for a CRM Account Manager to join our team and support digital campaign operations for a leading global FMCG brand. You’ll play a key role in coordinating end-to-end CRM campaigns in a loyalty app, ensuring flawless execution, and collaborating with creative-, analytics-, and campaign management teams.

This role is a great fit if you’re organized, proactive, and eager to grow in CRM and digital marketing. You’ll gain hands-on experience in data analysis, campaign management, stakeholder coordination, and regional market strategy, while working with both internal teams and high-profile client partners.

Responsibilities

Responsibilities:

• Coordinate weekly planning based on regional KPIs
• Coordinate end-to-end campaign management, from planning to rollout.
• Execute against the quarterly roadmap, managing deliverables through weekly sprints.
• Create and optimize user flows for brand-building and product initiative campaigns.
• Develop a strong understanding of market specifics (app features, reward catalog, KPIs).
• Build working knowledge of technical and data architecture.
• Brief and coordinate cross-functional teams (creative, data, campaign management), ensuring resources are allocated effectively in line with sprint planning.
• Oversee daily processes with both internal and external partners, ensuring adherence across stakeholders.
• Manage financial tracking and administrative tasks, including issuing POs, processing invoices, keeping campaign documentation polished and up to date.

Qualifications

We're looking for someone who's:

• 3-4 years of agency experience or in client-side role.
• Background in account or project management.
• Ability to interpret and apply insights from data dashboards or reports.
• Collaborative and an empathetic team player.
• Adaptable to fast-paced environments and shifting priorities.
• Comfortable stepping outside of their comfort zone.
• Resilient when working on repetitive workflows (e.g., mutations of existing creative concepts, user journey updates, or working with a fixed asset set).
• Open to working with multinational colleagues, clients, and stakeholders.
• High ownership, reliability, and attention to detail.
• Analytical, logical, and critical thinking abilities.
• Proactive and independent working style.
• Excellent written and verbal communication in English (C1 level preferred).
• Experience with project management tools (e.g., Jira, Atlassian, Smartsheet, Monday.com).
• Strong organizational skills, able to manage multiple projects in parallel.

Additional Information

Why Should You Join Publicis Groupe

• Multicultural and diverse environment: We have more than 350 colleagues and counting, with talents coming from every part of the world. Why not join us and learn some Portuguese during lunch breaks?

• Home office opportunity: We attend our modern and minimalistic, award-winning open office three times a week, and we have the opportunity to enjoy the comfort of our own home twice a week.

• Flexible working hours: The working hours are also flexible. While we work for clients and cannot do our jobs during the evening, if you have a dentist’s appointment at 3 p.m., we won't stop you from going.

• Work Your World program: Would you like to experience working from a different country for a couple of weeks? Start dreaming about your favorite location, because with us, you can do it! Just pick a Publicis Groupe office on the globe and start packing.

• Dog-friendly office: If you have a furry, occasionally barking four-legged best friend, they are more than welcome in the office.

• Company events: Once you've joined us, you'll see that we not only learn each other's native language (remember the unofficial language lessons from above?) but also have regular get-togethers. We try not to stay thirsty every third Thursday (yes, we call them Thirsty Thursdays!), enjoy different themed parties throughout the year, and boost our creativity with Creative mornings in the Café.

• Wellbeing: Last year, we launched our wellbeing program, Balance by Publicis Groupe Hungary. We believe that balance is not something to be found, but something to create. We are fully committed to bringing it into your life, with initiatives such as coaching, round table conversations, workshops, and education on wellbeing available for everyone. More elements of the program are on the way.

Interested? Come and join the Publicis Groupe adventure!