Marketing Content & Creative Specialist

HealthFitness, a Trustmark company, is a proven leader in providing fitness solutions that engage and connect people both on-site and online, to create a strong community of health. Our work focuses on creating meaningful connections with each of our participants to help them move forward. We foster each individual’s journey by creating communities of health within the organizations we serve – so that everyone is supported. As an employee of HealthFitness you will enjoy a variety of health and financial benefits and receive competitive pay. We provide personal and professional support, training and development and flexible employment opportunities.

About the role

Love turning great ideas into content that gets people excited and engaged? Join our team as a Marketing Content & Creative Specialist supporting the Walton Family Whole Health & Fitness Center, managed by HealthFitness, in Bentonville, AR. You’ll bring programs and services to life by developing engaging written, visual, and multimedia content, collaborating with teams across the facility, and creating communications that inspire members to explore, participate, and make the most of everything the center has to offer.

Responsible for developing and producing engaging written, visual, and multimedia content that attracts, inspires, and engages target audiences and drives utilization of the Walton Family Whole & Fitness facility, programs, and services. From concept to delivery, collaborate with department leads and client teams to translate programming plans into compelling marketing materials and communications that connect with members and support business goals.

Key Accountabilities:

Content Planning and Coordination:

• Collaborate with internal teams and client partners to understand upcoming programming, initiatives, promotions, and business priorities.
• Develop and maintain a master content calendar to plan and track campaigns, promotions, events, and key communications,
• Contribute to brainstorming sessions providing content and creative ideas and concepts that strengthen messaging and audience engagement.

Content and Creative Development:

• Write and edit engaging copy, executing against defined plans across a variety of marketing and communication channels, including email, social media, digital displays, and web content.
• Design creative assets using intermediate design principles, including typography, color, composition, and layout, to create clean, professional work that aligns with brand standards, messaging priorities, and audience needs.
  • Proofread and review all content and creative assets for accuracy, brand consistency, grammar, and overall quality, with exceptional attention to detail.
  • Incorporate feedback and revisions from clients and team members collaborating to maintain accuracy, brand consistency, and creative quality.

• Help develop, maintain, and refine creative templates, visual systems, and other tools that improve efficiency and consistency across Marketing.

Project Management:

• Manage multiple projects simultaneously while meeting deadlines and maintaining quality standards.
• Maintain organized project files and document iterations of materials and visual assets.

Other duties as needed/assigned.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications or the equivalent combination of education and experience.
• 2-3 years’ experience in marketing, communications, content development, or related field.
• Demonstrated experience writing and editing marketing copy for multiple channels (social, email, print, digital display, event/promotional materials).
• Working knowledge of design software (Adobe Creative Suite —particularly InDesign, Illustrator, Photoshop) and Canva — sufficient experience to produce clean, professional, brand-compliant layouts.
• A portfolio or writing samples demonstrating both copywriting and basic visual design work.
• Exceptional organizational skills, project management skills, and ability to meet deadlines.
• Flexibility to respond to a dynamic work environment.
• Professional demeanor, ability to interact and collaborate with all levels of associates in the organization, and work in collaborative team environment.

The compensation range for this role is $55,000-$65,000 annually. The final wage offer will be determined based on factors such as location, qualifications, experience, skill set, and other relevant factors.  We understand that compensation is an important factor when considering a new opportunity, and we strive to provide a competitive wage within the market.

Brand: HealthFitness