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Publicis Groupe

Runs advertising and digital transformation services

Global Planning Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Strong media planning experience gained in an agency environment, whether in local, regional, or global roles.
  • Ability to turn data, research, and audience insight into simple, persuasive narratives and recommendations.
  • Ability to build productive relationships and present ideas clearly to clients and colleagues.
  • Curiosity and critical thinking, with willingness to question assumptions, learn, and explore different perspectives.
  • Good knowledge of digital and broader media channels, and understanding of how they work together.
  • Experience using audience or research tools such as GWI, TGI, or social listening platforms, alongside Excel and PowerPoint.

Responsibilities

  • Lead the development of audience-first media and campaign plans, turning insight and data into clear recommendations.
  • Partner with LEGO stakeholders and agency teams, providing thoughtful, evidence-led planning guidance across briefs.
  • Develop global media guidelines across Owned, Earned, Shared, and Paid touchpoints.
  • Bring together specialists across Commerce, Data & Analytics, Insights, and Partnerships to create connected, effective work.
  • Use research, audience insight, and cultural understanding to uncover opportunities and build compelling planning narratives.
  • Maintain global media playbooks and planning frameworks, helping local markets understand and apply the latest approach.
  • Play an active role in the wider Publicis One LEGO team, contributing to briefs, collaborative working sessions, and new opportunities.

Desired Qualifications

  • Interest in LEGO’s categories or experience across areas such as families and children, entertainment, gaming, or retail would be useful, but is not essential.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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