Full-Time
Manager Campaign Development
Sirius XM Radio
5,001-10,000 employees
Subscription-based satellite radio and streaming
Compensation Overview
$91.1k - $115k/yr
Los Angeles, CA, USA + 3 more
More locations: Oakland, CA, USA | New York, NY, USA | Atlanta, GA, USA
In Person
Bachelor's
 Growth & Marketing |
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- Typically requires a minimum of 5 years of experience with customer data platforms outside of Salesforce, such as Teradata, APRIMO, or Unica.
- A bachelor's degree or education in Business, Statistics, Mathematics, Engineering, or a related field is required.
- Advanced understanding of database marketing, database architecture, and SQL is required.
- A minimum of 3 years of hands-on experience in Salesforce Data Cloud and Marketing Cloud is required.
- Expertise in Journey Builder, Automation Studio, Audience Builder, and Data Extensions is required.
- Expertise in Data Cloud segment and activation creation is required.
- Ability to continuously develop and improve processes and infrastructure within a constantly evolving team is required.
- Strong written and oral communication skills and the ability to deliver information tactfully to all staff levels are required.
- Strong analytical, troubleshooting, and problem-solving skills are required.
- Experience gathering and documenting business requirements is required.
- Ability to manage multiple projects and deadlines in a fast-paced environment is required.
- Strong communication and collaboration skills are required.
- Advanced knowledge of the Microsoft Office Suite, including Word, Excel, PowerPoint, and Access, is required.
- Experience with automation or artificial intelligence tools such as ChatGPT or Gemini is required.
- Must have the legal right to work in the United States.
- Gather, analyze, and document business requirements and campaign criteria with marketing lines of business, ensuring accurate implementation and alignment with business objectives.
- Design, develop, and maintain Salesforce Marketing Cloud solutions for email, SMS, push, direct mail, outbound telemarketing, and in-vehicle messaging.
- Build and manage Data Cloud segments, audience segmentation, data extensions, and campaign automation.
- Build and manage customer journeys, automations, email campaigns, audience segmentation, and triggered communications.
- Test, validate, and deploy campaigns according to business requirements and timelines.
- Analyze available data sources to enhance campaign segmentation.
- Provide technical guidance and mentorship to development peers on Salesforce Marketing Cloud implementations and platform best practices.
- Conduct periodic reviews of business criteria with Marketing to ensure campaign segmentation is performed properly.
- Facilitate campaign and audience sizing.
- Assist with legacy and business-as-usual work supporting fellow team members during the Salesforce transition.
- Troubleshoot and resolve technical issues related to Salesforce Marketing Cloud implementations.
SiriusXM provides satellite radio and online streaming of music, sports, news, and talk content to North American listeners on a subscription basis, with occasional advertising on some channels. It delivers live broadcasts and on-demand shows through satellite and internet streams, plus exclusive programming and artist- or event-specific channels; in cars, it partners with manufacturers to embed the service in infotainment systems. It differentiates itself through exclusive content and partnerships, such as being the audio broadcaster for the Masters Tournament and offering artist-specific channels like Bob Marley and Jimi Hendrix. Its goal is to grow its subscriber base and advertising revenue by offering a wide range of premium audio entertainment and easy access across platforms.
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
New York City, New York
Founded
2008
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Simplify's Take
What believers are saying
- The April 2026 YouTube exclusive audio-ad deal expands SiriusXM Media to 255 million listeners.
- Q2 2026 self-pay churn hit a record low 1.4%, supporting recurring cash flow.
- Management targets $1.5 billion free cash flow next year, helped by $100 million savings.
What critics are saying
- Howard Stern's July 2026 cutback to one weekly show weakens SiriusXM's flagship retention engine.
- Revenue growth stayed 1% in Q2 2026 while analysts expect flat sales next year.
- Spotify, YouTube, and podcast networks compress pricing, risking SiriusXM's subscription moat by 2027.
What makes Sirius XM Radio unique
- SiriusXM owns exclusive satellite spectrum and deep automaker distribution relationships across North America.
- Sean Gibbons now unifies product, technology, automotive, streaming, and ad-tech under one leader.
- Its curated live audio, from Masters coverage to artist channels, remains hard to replicate.
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Benefits
Medical
Dental
Vision
Short and Long Term Disability
Life Insurance
Flex Spending Account
Veterinary Pet Insurance
Employee Assistance Plan
401K with employer match
Paid Time Off
Paid Parental Leave
Pre-Tax Commuter Benefits
Identity Theft Protection Benefit
Free SiriusXM, Pandora and Stitcher listening accounts
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%Sirius XM chief executive Jennifer Witz said the company is targeting free cash flow of $1.375 billion this year and $1.5 billion next year, up from $1.25 billion last year. Speaking at Goldman Sachs' Communacopia + Technology Conference, she said the growth would be supported by $100 million in planned cost savings and lower satellite-fleet capital spending. The company reported 1.4% churn in the second quarter and is expanding features including 360L, Companion and continuous service. It is also offering lower-priced options such as a $5 Sports Pass and $7 ad-supported Play plan. Advertising revenue rose 5% in the quarter. Sirius XM is broadening partnerships with SoundCloud, Amazon, Apple and YouTube, whilst evaluating potential sales, leases or joint ventures involving its spectrum holdings.
Gibbons takes lead on SiriusXM's product, tech future. September 8, 2026 SiriusXM has promoted Sean Gibbons to Chief Product and Technology Officer, reviving a title left vacant since 2024 and positioning Gibbons to lead SiriusXM's product, technology, and in-car strategy, consolidating much of what departed COO Wayne Thorsen oversaw. Gibbons joined the company in 2000, before its first satellite launch, and has held roles spanning product management, engineering, automotive, streaming, content technology, and strategic partnerships. He established SiriusXM's first formal Product Management organization and later founded and led its first Streaming organization, expanding the platform across mobile, web, and connected-home devices. Most recently, he led SiriusXM's Automotive organization. Joseph Inzerillo held the Chief Product and Technology Officer title until his December 2024 departure, when SiriusXM folded those duties into a newly created Chief Operating Officer role under Wayne Thorsen, who left the company earlier this year. Priorities for the role include advancing SiriusXM with 360L and the company's next generation of in-car experiences, shaping the long-term technology roadmap across its satellite, broadcast, and streaming platforms, applying AI to improve personalization, discovery, and customer service, and building more interactive, connected, and participatory experiences across SiriusXM's in-vehicle and streaming platforms. Advertising technology sits in Gibbons' new portfolio, an area SiriusXM has flagged as a growth priority. Radio Ink reported in July that SiriusXM Chief Advertising Revenue Officer Scott Walker told investors on the company's second-quarter earnings call that local and mid-market advertising, which he said makes up a majority share of spending inside traditional radio today, represents the company's next ad frontier. SiriusXM Chief Executive Officer Jennifer Witz said, "Sean is a highly respected leader and the right person to help us accelerate innovation, improve the customer experience and advance the products, platforms and partnerships that will support our growth." Gibbons added, "SiriusXM has a unique set of assets and a tremendous opportunity to make them work together even more powerfully for listeners. We can pair the reach and reliability of satellite with the flexibility of streaming and the intelligence of AI to make it easier for people to discover what they love, stay connected wherever they listen, and participate more deeply in the content and moments that matter to them. I'm excited to take on this role and help shape the next generation of the SiriusXM experience." Share via:
SiriusXM names Sean Gibbons Chief Product and Technology Officer. Sep 08, 2026, 11:00 ET Longtime SiriusXM leader will advance the Company's product experiences and technology strategy NEW YORK, Sept. 8, 2026 /PRNewswire/ - SiriusXM (NASDAQ: SIRI) today announced that Sean Gibbons has been promoted to Senior Vice President, Chief Product and Technology Officer, reporting to Chief Executive Officer Jennifer Witz and joining the Company's Executive Leadership Team. In this role, Gibbons will lead product and technology across SiriusXM and Pandora, with responsibility for product strategy and development, technology platforms and engineering, automotive and streaming distribution partnerships, and advertising technology. "Sean has helped shape SiriusXM through some of our most important product and technology transformations, including the development and successful rollout of SiriusXM with 360L," said Jennifer Witz, Chief Executive Officer, SiriusXM. "He brings more than two decades of experience, deep knowledge of our business and a strong track record of bringing together teams, technology and partnerships to deliver for consumers. Sean is a highly respected leader and the right person to help us accelerate innovation, improve the customer experience and advance the products, platforms and partnerships that will support our growth." Gibbons' key priorities will include advancing SiriusXM with 360L and the Company's next generation of in-car experiences; shaping the long-term technology roadmap supporting SiriusXM's satellite, broadcast and streaming platforms; applying AI to improve personalization, discovery and customer service; and creating more dynamic, connected and participatory experiences across SiriusXM's in-vehicle and streaming platforms. "SiriusXM has a unique set of assets and a tremendous opportunity to make them work together even more powerfully for listeners," said Gibbons. "We can pair the reach and reliability of satellite with the flexibility of streaming and the intelligence of AI to make it easier for people to discover what they love, stay connected wherever they listen and participate more deeply in the content and moments that matter to them. I'm excited to take on this role and help shape the next generation of the SiriusXM experience." Gibbons joined Sirius in 2000, before the company's first satellite launch, and has held leadership roles spanning product management, engineering, automotive, streaming, content technology and strategic partnerships. During his tenure, he established SiriusXM's first formal Product Management organization and later founded and led its first Streaming organization, expanding the SiriusXM experience across mobile, web and connected-home platforms. Most recently, Gibbons led SiriusXM's Automotive organization, bringing together product, user experience, engineering and automotive partnerships to advance the company's in-vehicle experiences and relationships with leading automakers. Across more than two decades at SiriusXM, he has played a central role in many of the Company's most significant product and technology transformations, including its evolution toward connected, software-defined vehicle experiences and hybrid satellite-and-IP services. About Sirius XM Holdings Inc. SiriusXM is the leading audio entertainment company in North America, with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a complete ecosystem of advertising solutions through SiriusXM Media and AdsWizz. SiriusXM offers live, on-demand, and human-curated programming across music, talk, news, sports, and podcasts, and the company reaches approximately 255 million monthly listeners across its platforms. With deep automotive manufacturer relationships and unique spectrum assets, SiriusXM is built to reach listeners wherever they are. The company connects fans to the voices, creators, and moments they love - creating communities where listeners engage, participate, and belong. For more about SiriusXM, please go to: https://www.siriusxm.com/
Howard Stern's reduced SiriusXM role comes with a studio shake-up - source. Saumya Srivastava Fri, September 4, 2026 at 6:12 AM PDT * Howard Stern will host only one live show per week on SiriusXM, with his New York studio being repurposed for other talent. Howard Stern is reportedly facing another major change at SiriusXM. The radio personality will host just one live show each week. Meanwhile, his longtime New York studio is being repurposed for other talent. The changes mark a significant shift in Stern's SiriusXM presence. Howard Stern will host one live Monday show as his studio is repurposed. According to reports by The U.S. Sun, Stern's custom studio is being repurposed. The studio is located inside SiriusXM's New York City offices. It has reportedly sat largely unused since the COVID-19 pandemic. Sources said renovations began as early as June. Stern has used the New York studio only a handful of times. He has instead largely broadcast from studios inside his homes. Those studios are located at his Palm Beach and Hamptons properties. The SiriusXM space could now become a multi-use studio. One SiriusXM insider said the change would make sense for the company. The studio had reportedly become a "massive waste of space and resources." However, Stern's staff had also used the space for The Howard Stern Show. Sources said its future use remains unclear. Stern's live schedule is also being significantly reduced. He will reportedly broadcast live only on Mondays starting September 14. SiriusXM has confirmed that new shows will air on Mondays, while an adapted version will stream on HBO Max on Thursdays. The changes follow SiriusXM's decision to remove Howard 101. Andy Cohen's Radio Andy has replaced the archival channel on September 1. Howard 100 continues to carry Stern's newer live broadcasts, while Howard 101 previously featured vintage interviews and archival material. Stern's staff has also faced significant cuts at SiriusXM. As per reports, they eliminated about 40 positions during the first wave. SiriusXM reportedly cut about 16 additional staffers during the summer. The reductions came after Stern signed a new three-year SiriusXM contract. SiriusXM confirmed the three-year extension in December 2025. The network confirmed Stern's HBO Max deal earlier this week. The Howard Stern Show will debut on HBO Max on September 17, with new episodes releasing on Thursdays. His wife, Beth Stern, has also defended him amid the downsizing. Meanwhile, the changes have reportedly frustrated some longtime listeners.
Sirius XM returned $5.3 billion to shareholders over the past five years through dividends and buybacks, yet the stock underperformed the market. The satellite radio company paid out $2.76 billion in dividends and spent $2.57 billion on share repurchases, representing roughly 80% of its $6.5 billion in free cash flow during that period. Despite generating $1.55 billion in trailing twelve-month free cash flow and a 15.5% free cash flow yield, the stock lagged behind broader market returns. Revenue grew just 0.4% over the last year, with three-year average annual growth at -1.3%. Management is guiding for lower subscriber additions as it focuses on attracting higher-quality customers. The company's current market capitalisation stands at $10 billion, with shares trading around $29.70.